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Show Results For
- All HBS Web
(9,275)
- People (18)
- News (1,855)
- Research (6,512)
- Events (9)
- Multimedia (41)
- Faculty Publications (4,434)
- May 2015 (Revised October 2015)
- Case
Apple Inc. in 2015
By: David B. Yoffie and Eric Baldwin
At the end of 2014, Apple Inc. recorded the most profitable quarter of any firm in history, and its market capitalization soon topped $700 billion. 'Apple Inc in 2015' explores the history of Apple, its successes under Jobs, its continued growth under Tim Cook, and the... View Details
Keywords: Competition; Innovation; Market Positioning; Marketing Implementation; Planning; Products; Strategy; Strategic Positioning; Technology; Information Technology; Strategic Planning; Product Positioning; Leadership; Communication; Competitive Advantage; Product; Innovation and Invention; Computer Industry; Electronics Industry
Yoffie, David B., and Eric Baldwin. "Apple Inc. in 2015." Harvard Business School Case 715-456, May 2015. (Revised October 2015.)
- August 2022
- Article
Contract Duration and the Costs of Market Transactions
By: Alexander MacKay
The optimal duration of a supply contract balances the costs of reselecting a supplier against the costs of being matched to an inefficient supplier when the contract lasts too long. I develop a structural model of contract duration that captures this tradeoff and... View Details
Keywords: Supply Contracts; Intermediate Goods; Switching Costs; Vertical Relationships; Transaction Costs; Contract Duration; Identification; Supply Chain; Cost; Contracts; Auctions; Mathematical Methods
MacKay, Alexander. "Contract Duration and the Costs of Market Transactions." American Economic Journal: Microeconomics 14, no. 3 (August 2022): 164–212.
- January 2013 (Revised June 2016)
- Case
The Basque Country: Strategy for Economic Development
By: Michael E. Porter, Christian H.M. Ketels and Jesus M. Valdaliso
The Basque country, with a population of 2.1 million and covering 7,233 square kilometers, is an autonomous region located in the north of Spain, physically separated from it by the Pyrenees Mountains. Presents the history of the region—highly prosperous at the turn of... View Details
Keywords: History; Crime and Corruption; Industry Clusters; Competitive Strategy; Microeconomics; Developing Countries and Economies; Government and Politics; Basque Provinces; Spain
Porter, Michael E., Christian H.M. Ketels, and Jesus M. Valdaliso. "The Basque Country: Strategy for Economic Development." Harvard Business School Case 713-474, January 2013. (Revised June 2016.)
- April 1990 (Revised January 1993)
- Case
Ad Council's AIDS Campaign (A): Advertising Strategy
By: V. Kasturi Rangan and Janet Montgomery
Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make... View Details
Keywords: Advertising; Goals and Objectives; Social Marketing; Corporate Social Responsibility and Impact; Success; Problems and Challenges; Social Issues; Health Industry
Rangan, V. Kasturi, and Janet Montgomery. "Ad Council's AIDS Campaign (A): Advertising Strategy." Harvard Business School Case 590-105, April 1990. (Revised January 1993.)
- August 2008 (Revised July 2009)
- Case
Gazprom (A): Energy and Strategy in Russian History
By: Rawi E. Abdelal, Sogomon Tarontsi and Alexander Jorov
Critics have accused Gazprom, the world's largest natural gas producer, of eschewing market principles in favor of the foreign policy priorities of the Russian government, ever since the energy giant cut off the supply to Ukraine in January of 2006. The purported... View Details
Keywords: History; International Relations; Trade; Energy Industry; Russia; Soviet Union; Ukraine; Europe
Abdelal, Rawi E., Sogomon Tarontsi, and Alexander Jorov. "Gazprom (A): Energy and Strategy in Russian History." Harvard Business School Case 709-008, August 2008. (Revised July 2009.)
- October 1981 (Revised June 1982)
- Case
Concept Devices, Inc.: International Market Entry
Concept is a highly touted startup venture in distributed data processing computers. The company has only made one sale to date, but has an order backlog for its unique product and expects an almost vertical growth curve. The company has been courted seriously by... View Details
Bonoma, Thomas V. "Concept Devices, Inc.: International Market Entry." Harvard Business School Case 582-052, October 1981. (Revised June 1982.)
- March 2014
- Case
Jurlique: Globalizing Beauty from Nature and Science
By: Geoffrey Jones and Andrew Spadafora
Considers the marketing and strategic challenges faced by natural beauty brands using the case of Australian-based Jurlique, which was acquired by Pola of Japan in 2011. The case opens two years later in July 2013 when Sam McKay, the chief executive officer, on a visit... View Details
Keywords: Australia; China; Environmental Strategies; Green Business; Marketing; Entrepreneurship; Globalization; Beauty and Cosmetics Industry; China; Australia; United States
Jones, Geoffrey, and Andrew Spadafora. "Jurlique: Globalizing Beauty from Nature and Science." Harvard Business School Case 314-087, March 2014.
- Web
Cluster Studies - Institute For Strategy And Competitiveness
conducted in countries ranging from Australia, Brazil, China, and Russia to Turkey. The Institute for Strategy and Competitiveness offers its support to these and all other... View Details
- Web
Suppliers - Institute For Strategy And Competitiveness
carefully examine the outcomes relative to cost for every new drug and device introduced. Key Action Steps for Suppliers Base strategies on creating unique value for patients Focus on cycles of care rather... View Details
- March 1982 (Revised January 1990)
- Background Note
Note on Pricing Strategies for Industrial Products
Used as a background reading for a course or course module on pricing, this note describes the several basic parameters relevant for price determination. Provides a conceptual approach to formulating pricing strategy, dealing with such topics as skimming versus... View Details
Corey, E. Raymond. "Note on Pricing Strategies for Industrial Products." Harvard Business School Background Note 582-124, March 1982. (Revised January 1990.)
- July 2014 (Revised August 2015)
- Case
Qihoo
By: Feng Zhu
Qihoo, one of the largest Internet companies in China today, was founded in 2005. The company started its business by offering a security software product, and quickly dominated the market in China after its unusual move of giving its product away for free in 2009.... View Details
- March 2022 (Revised April 2022)
- Teaching Note
Spotify's Audio-First Strategy: Leading the Podcasting Market
By: Hong Luo and Carol Lin
Teaching Note for HBS Case No. 721-439. Within 15 years, CEO Daniel Ek had led Spotify from an ambitious startup to a multi-billion dollar company that had transformed the music industry. As part of Spotify’s next phase of growth, the platform would invest heavily in... View Details
- 11 Jun 2013
- News
For companies to grow, they have to sell you more
- 2010
- Working Paper
Corporate Governance and Internal Capital Markets
We exploit an exogenous shock to corporate ownership structures created by a recent tax reform in Germany to explore the link between corporate governance and internal capital markets. We find that firms with more concentrated ownership are less diversified and have... View Details
Keywords: Cost vs Benefits; Capital Markets; Corporate Governance; Taxation; Ownership; Performance Efficiency; Diversification; Germany
Sautner, Zacharias, and Belen Villalonga. "Corporate Governance and Internal Capital Markets." Harvard Business School Working Paper, No. 10-100, May 2010.
- November 2021
- Article
Ratings, Reviews, and the Marketing of New Products
By: Itay P. Fainmesser, Dominique Olié Lauga and Elie Ofek
We study how user-generated content (UGC) about new products impacts a firm's advertising and pricing decisions and the effect on profits and market dynamics. We construct a two-period model where consumers value quality and are heterogeneous in their taste for the new... View Details
Keywords: Online Reviews; Product Ratings; Social Networks; Word Of Mouth; Pricing; User-generated Content; Advertising; Product Marketing; Price; Consumer Behavior; Product Positioning; Social Media
Fainmesser, Itay P., Dominique Olié Lauga, and Elie Ofek. "Ratings, Reviews, and the Marketing of New Products." Management Science 67, no. 11 (November 2021): 7023–7045.
- January 2006 (Revised February 2006)
- Case
Deutsche Borse and the European Markets
By: Dwight B. Crane and Monika Stachowiak
In December 2004, Deutsche Borse proposed an offer for the London Stock Exchange. Some shareholders opposed the acquisition, leading to the offer's withdrawal and replacement of management, including the CEO and board members. Written from the viewpoint of Deutsche... View Details
Keywords: Mergers and Acquisitions; Strategy; Governing and Advisory Boards; Capital Structure; Stocks; Valuation; Corporate Governance; Price; Change Management; Commercialization; Financial Services Industry; Europe
Crane, Dwight B., and Monika Stachowiak. "Deutsche Borse and the European Markets." Harvard Business School Case 206-082, January 2006. (Revised February 2006.)
- 1998
- Article
Kyousou no Rule wo Kaeru Shuhou to shite no Marketing (Marketing as a Tool to Change the Rules of Competition)
By: Hirotaka Takeuchi
- February 2010
- Supplement
Marketing Analysis Toolkit: Breakeven Analysis (CW)
By: Thomas J. Steenburgh and Jill Avery
This Excel worksheet contains sample problems, prebuilt Excel models to run breakeven analyses, and charts and graphs which help visualize the results. It is designed to accompany "Marketing Analysis Toolkit: Breakeven Analysis." View Details
- March 2021
- Supplement
Artea (A), (B), (C), and (D): Designing Targeting Strategies
By: Eva Ascarza and Ayelet Israeli
Power Point Supplement to Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on... View Details
Keywords: Targeted Advertising; Targeting; Algorithmic Data; Bias; A/B Testing; Experiment; Advertising; Gender; Race; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
- January 2012
- Case
Taikang Insurance: Standing Out In China's Crowded Insurance Market
By: William C. Kirby and Tracy Yuen Manty
As a joint-stock insurance company in China, with both state-owned enterprises and foreign firms as investors, Taikang Insurance was becoming a force in the industry. It not only competed with well-entrenched state-owned rivals, but it was also seen as an... View Details
Kirby, William C., and Tracy Yuen Manty. "Taikang Insurance: Standing Out In China's Crowded Insurance Market." Harvard Business School Case 312-109, January 2012.