Publications

March 2004 (Revised May 2005)
Case

Foreign Exchange Hedging Strategies at General Motors

By: Mihir A. Desai and Mark Veblen

How should a multinational firm manage foreign exchange exposures? Examines transactional, translational, and competitive exposures. Describes General Motors' corporate hedging policies, its risk management structure, and how accounting rules impact hedging decisions.... View Details

Keywords: Risk Management; Multinational Firms and Management; Currency Exchange Rate; Investment; Financial Markets; Manufacturing Industry; Auto Industry; Argentina; Japan; Canada; United States

Web

Strategy Awards & Honors - Faculty & Research

Strategy Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students 2024 Juan Alcacer : Received the 2024 HBS Student Association Faculty Teaching Award for exceptional contributions View Details

19 Dec 2005
Research & Ideas

The Regional Slice of Your Global Strategy

continental perspective. My goal is not to be elusive but to avoid restricting the strategies to a particular geographic scale. Particularly with... View Details

Keywords: by Pankaj Ghemawat

2008
Book

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

By: Gerald Zaltman and Lindsay Zaltman

Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a... View Details

Keywords: Advertising Campaigns; Nonverbal Communication; Customer Satisfaction; Books; Marketing Strategy; Product Launch; Consumer Behavior; Failure; Nonprofit Organizations; Behavior; Emotions

Find at Harvard

2008
Working Paper

An Investigation of Earnings Management through Marketing Actions

By: Craig James Chapman and Thomas J. Steenburgh

Prior research hypothesizes managers use "real actions," including the reduction of discretionary expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used... View Details

Keywords: Performance Expectations; Earnings Management; Marketing Strategy; Financial Reporting; Brands and Branding; Food and Beverage Industry

SSRN

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28 May 2012
Research & Ideas

A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy

companies do CSR in fits and starts” The problem? They lack a cohesive CSR strategy, says Rangan, who recently cowrote the working paper Why Every Company Needs a CSR Strategy and How to Build It with HBS... View Details

Keywords: by Dina Gerdeman

Web

Digital Marketing Workshop - Course Catalog

HBS Course Catalog Digital Marketing Workshop Course Number 1995 Lecturer Jacob Cook Fall; Q1; 1.5 credits Course Description Digital marketing has transformed the 21st century and has upended the playbooks... View Details

Web

CEO Leadership - Institute For Strategy And Competitiveness

very costly. It is hard to know what is really going on. You are always sending a message. You are not the boss. Pleasing shareholders is not the goal. You are still only human. These surprises carry some... View Details

March 9, 2021
Article

Addressing Consolidation in Health Care Markets

By: Leemore S. Dafny

This Viewpoint proposes three steps the Biden administration can take to slow consolidation within health care, which has been shown to raise costs without improving service or quality: better fund federal antitrust enforcement agencies; appoint agency heads committed... View Details

Keywords: Antitrust Issues And Policies; Health Care and Treatment; Markets; Consolidation; Competition; Government Administration

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March 2001 (Revised April 2003)
Case

Chase's Strategy for Syndicating the Hong Kong Disneyland Loan (A)

By: Benjamin C. Esty and Michael Kane

In late 1999, the Walt Disney Co. and the Hong Kong government agreed to develop Hong Kong Disneyland, a HK$28 (U.S.$3.6) billion theme park and resort complex planned to open in late 2005. As part of the total financing package, the sponsors decided to raise HK$3.3... View Details

Keywords: Working Capital; Project Finance; Relationships; Financing and Loans; Financial Strategy; Tourism Industry; Hong Kong

10 Feb 2020
In Practice

6 Ways That Emerging Technology Is Disrupting Business Strategy

Even though the internet has been publicly available for almost three decades, executives at just about every company are wrestling with how to use digital technology to advance their business strategy. We... View Details

Keywords: by Danielle Kost

October 2011 (Revised February 2012)
Case

One Game to Rule Them All: Lord of the Rings Online and the MMO Market

Keywords: Competition; Strategy; Business Model; Games, Gaming, and Gambling; Video Game Industry

08 Sep 2014
News

What You Don’t Know About Sales Can Hurt Your Strategy

January 2013 (Revised June 2016)
Case

The Basque Country: Strategy for Economic Development

By: Michael E. Porter, Christian H.M. Ketels and Jesus M. Valdaliso

The Basque country, with a population of 2.1 million and covering 7,233 square kilometers, is an autonomous region located in the north of Spain, physically separated from it by the Pyrenees Mountains. Presents the history of the region—highly prosperous at the turn of... View Details

Keywords: History; Crime and Corruption; Industry Clusters; Competitive Strategy; Microeconomics; Developing Countries and Economies; Government and Politics; Basque Provinces; Spain

1998
Article

Kyousou no Rule wo Kaeru Shuhou to shite no Marketing (Marketing as a Tool to Change the Rules of Competition)

By: Hirotaka Takeuchi

Keywords: Marketing; Change; Competition

11 Jun 2013
News

For companies to grow, they have to sell you more

December 2018 (Revised December 2019)
Case

Commonwealth Joe Coffee Roasters

By: Alexander MacKay and Ramon Casadesus-Masanell

At the end of 2016, the leadership team of Commonwealth Joe Coffee Roasters—Robert Peck, Chase Damiano, and Jeremy Martin—had begun an ambitious retail expansion strategy in the Washington, D.C. metropolitan area for their specialty coffee business. That October, they... View Details

Keywords: Cold Brew Coffee; Specialty Coffee; On-premise Coffee Market; Retail Expansion Strategy; Entrepreneurship; Business Model; Brands and Branding; Expansion; Strategy; Decision Making; Food and Beverage Industry; Retail Industry

March 2022 (Revised April 2022)
Teaching Note

Spotify's Audio-First Strategy: Leading the Podcasting Market

By: Hong Luo and Carol Lin

Teaching Note for HBS Case No. 721-439. Within 15 years, CEO Daniel Ek had led Spotify from an ambitious startup to a multi-billion dollar company that had transformed the music industry. As part of Spotify’s next phase of growth, the platform would invest heavily in... View Details

Keywords: Business Startups; Growth and Development Strategy; Business Divisions; Customer Relationship Management; Revenue; Music Industry

2023
Article

Balancing Risk and Reward: An Automated Phased Release Strategy

By: Yufan Li, Jialiang Mao and Iavor Bojinov

Phased releases are a common strategy in the technology industry for gradually releasing new products or updates through a sequence of A/B tests in which the number of treated units gradually grows until full deployment or deprecation. Performing phased releases in a... View Details

Keywords: Product Launch; Mathematical Methods; Product Development