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  • All HBS Web  (4,427)
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  • April 2013 (Revised November 2013)
  • Case

Microsoft in Korea

By: Jordan I. Siegel and Lynn Pyun
Microsoft Korea sees a potential opportunity to dramatically improve its subsidiary's performance by actively recruiting and promoting female senior managers in South Korea. The question is to what extent multinationals can gain competitive advantage by actively... View Details
Keywords: Global; International Business; Multinational Management; Human Resource Management; Labor Market; Global Human Resource Management; Microsoft; South Korea; Asia; East Asia; Human Resources; Strategy; Global Strategy; Computer Industry; South Korea; East Asia
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Siegel, Jordan I., and Lynn Pyun. "Microsoft in Korea." Harvard Business School Case 713-522, April 2013. (Revised November 2013.)
  • 25 Apr 2014
  • Research & Ideas

To Pay or Not to Pay: Argentina and the International Debt Market

and on future restructurings in general. In the current global environment, where trouble in emerging market economies is setting off worldwide alarms and stock market unease,... View Details
Keywords: by Laura Alfaro
  • December 2013
  • Case

Yara International

By: Forest Reinhardt and James Weber
This case examines world fertilizer markets from the perspective of a large Norwegian producer. The global fertilizer industry is critical to food production and to food security, and hence is the object of numerous forms of government intervention. The case analyzes... View Details
Keywords: Globalization; Regulation; Strategy; Business-government Relations; International Trade; International Strategy; Agribusiness; Food; Growth and Development; Government and Politics
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Reinhardt, Forest, and James Weber. "Yara International." Harvard Business School Case 714-002, December 2013.
  • January 2015 (Revised December 2015)
  • Case

Mauboussin

By: Anat Keinan, Sandrine Crener and Audrey Azoulay
Mauboussin is a French jewelry brand founded in 1827 in Paris. In the 1920s, the company earned a huge notoriety for capturing the aesthetic and emotional dimension of the Art Deco movement in its design and gained a worldwide reputation for innovation and expertise in... View Details
Keywords: Luxury; Luxury Brand; Luxury Goods; Jewelry; Jewels; Retail; Brand Repositioning; Brand Rejuventation; Brand Positioning; New Market Development; Entry In The US Market; American Jewelry Market; Global Brands; Growth Strategy; Mauboussin; Entrepreneurship; Failure; International Marketing; Organizational Change and Adaptation; Wealth; Marketing Strategy; Expansion; Brands and Branding; Apparel and Accessories Industry; France
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Keinan, Anat, Sandrine Crener, and Audrey Azoulay. "Mauboussin." Harvard Business School Case 515-076, January 2015. (Revised December 2015.)
  • May 1995 (Revised September 1997)
  • Case

Internationalizing the Cola Wars (A): The Battle for China and Asian Markets

By: David B. Yoffie
Analyzes the strategies pursued by Coke and Pepsi in the emerging Asian soft drink market. Analyzes the tactical battle of the cola giants in China specifically. View Details
Keywords: Trade; Emerging Markets; Corporate Strategy; Competition; Globalized Firms and Management; Food and Beverage Industry; China; Asia
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Yoffie, David B. "Internationalizing the Cola Wars (A): The Battle for China and Asian Markets." Harvard Business School Case 795-186, May 1995. (Revised September 1997.)
  • Web

The Green Industrial Strategy Project | Institute for Business in Global Society

The Green Industrial Strategy Project More Research Projects The Green Industrial Strategy Project examines how business and government can create, scale, and compete in clean tech markets to accelerate decarbonization. As clean... View Details
  • Web

Buy Now, Pay Later: Credit and the Market Economy: The Rise of Credit Reporting

the 1800s, the American economy embarked on a long, slow transition from a system in which most goods and services were produced for household consumption or local sale to an economy in which commodities were produced for a larger regional or even View Details
  • 06 May 2019
  • Research & Ideas

Consumers Blame Business for Global Health Problems. Can Business Become the Solution?

Every public health crisis—whether it’s the availability of highly addictive opioids or junk food marketing to children—prompts consumers to question how far companies will go for profit. It’s not an unwarranted concern. After all, cigarette makers once used... View Details
Keywords: by Danielle Kost; Health
  • April 2022
  • Article

National Customer Orientation: A Framework, Propositions and Agenda for Future Research

By: Ofer Mintz, Imran S. Currim and Rohit Deshpandé
Purpose: This paper aims to propose a new country-level construct, national customer orientation, to provide a benchmark for global headquartered managers’ decisions and scholars investigating cross-national research.
Design/methodology/approach: A conceptual... View Details
Keywords: International Marketing; Macro-marketing; Marketing; Financial Crisis; Customer Focus and Relationships; Economic Growth; Economic Slowdown and Stagnation
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Mintz, Ofer, Imran S. Currim, and Rohit Deshpandé. "National Customer Orientation: A Framework, Propositions and Agenda for Future Research." European Journal of Marketing 56, no. 4 (April 2022): 1014–1041.
  • 09 May 2025
  • News

‘How Do I Survive?’: Tariffs Threaten U.S. Market for Traditional Chinese Medicine

  • January 2015 (Revised July 2015)
  • Case

Jimmy Choo

By: Anat Keinan and Sandrine Crener
Jimmy Choo is a British luxury accessories brand, specializing in shoes, handbags, accessories, and fragrances. Founded in 1996 in London by couture shoe designer Jimmy Choo and Vogue accessories editor Tamara Mellon OBE, the brand enjoyed immediate success and rapidly... View Details
Keywords: Luxury Brand; Fashion; Designer Brand; Shoe; Fashion Accessories; Retail; Entrepreneurship; Branding; Brand Positioning; New Market Development; Entry Into China; Luxury Chinese Market; Global Brands; Growth Strategy; Jimmy Choo; Christian Louboutin; China; Globalized Firms and Management; Marketing Strategy; Market Entry and Exit; Luxury; Cross-Cultural and Cross-Border Issues; Brands and Branding; Fashion Industry; Apparel and Accessories Industry; China; Great Britain
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Keinan, Anat, and Sandrine Crener. "Jimmy Choo." Harvard Business School Case 515-073, January 2015. (Revised July 2015.)
  • 12 Jun 2023
  • Blog Post

Creating Emerging Markets Sustainability Series - Leapfrogging Traditional Agricultural Development in Africa

Creating Emerging Markets Sustainability Series – Leapfrogging Traditional Agricultural Development in Africa Cover image features Mostafa Terrab. By 2050, the world’s population is expected to reach 9.7 billion people, with more than... View Details
  • May 2016 (Revised June 2017)
  • Case

India's Amul: Keeping Up with the Times

By: Rohit Deshpandé, Tarun Khanna, Namrata Arora and Tanya Bijlani
Amul is an Indian dairy cooperative founded in 1947—eight months before India's independence from British rule—and owned by over three million farmers in the state of Gujarat. It is India's largest food product marketing organization, selling 46 products, including... View Details
Keywords: Globalization; Expansion; Dairy; India; Cooperatives; Milk; Leadership; Agriculture; Agribusiness; Competition; Marketing; Organizational Change and Adaptation; Agriculture and Agribusiness Industry; India
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Deshpandé, Rohit, Tarun Khanna, Namrata Arora, and Tanya Bijlani. "India's Amul: Keeping Up with the Times." Harvard Business School Case 516-116, May 2016. (Revised June 2017.)
  • Web

The Business History of India & South Asia - Creating Emerging Markets

historians, economists, political scientists, and others debated the origins of the Great Divergence in wealth and power between South Asia and the West; the role of family business and networks; South Asian businesses and the global... View Details
  • December 2013
  • Teaching Note

Coffee Wars in India: Café Coffee Day Takes On the Global Brands

By: David B. Yoffie
Keywords: Coffee; Competition; Brands and Branding; Food and Beverage Industry; India
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Yoffie, David B. "Coffee Wars in India: Café Coffee Day Takes On the Global Brands." Harvard Business School Teaching Note 714-449, December 2013.
  • 22 Mar 2024
  • Blog Post

Driving Impact in Emerging Markets with HBS Alum Nneka Chime (MBA 2015)

leveraging MBA internships and exposure to various industries that HBS provided. However, she knew creating opportunities in emerging markets was a stronger calling. “Facing inequality and poverty can be depressing, and I could see an... View Details
  • 15 Mar 2013
  • News

New Japan Commerce Chief to Help Smaller Firms Move into Overseas Markets

Keywords: Primary Metal Manufacturing; Manufacturing
  • 09 Jul 2020
  • News

In a Pandemic, What’s the Best Strategy for the Global Vaccine Alliance?

  • 01 Mar 2014
  • News

The Solution to the Global Food Crisis Just Might Come from Nigeria

agricultural powerhouses, they built that global capacity off of a large internal market," says Masha. "That's how Brazil did it, that's how Thailand did it, that's how the US did it. They were all able to leverage their large internal... View Details
Keywords: Francis Storrs; John H. Davis; Michael Halse; Crop Production; Agriculture; Administration of Economic Programs; Government; Food Manufacturing; Manufacturing
  • January 2004
  • Teaching Note

Worker Rights and Global Trade: The U.S.-Cambodia Bilateral Textile Trade Agreement (TN)

Teaching Note to (9-703-034). View Details
Keywords: Rights; Labor; Trade; Agreements and Arrangements; Markets; Business and Shareholder Relations; Development Economics; United States; Cambodia
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Abrami, Regina M. "Worker Rights and Global Trade: The U.S.-Cambodia Bilateral Textile Trade Agreement (TN)." Harvard Business School Teaching Note 704-018, January 2004.
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