Publications

February 2000 (Revised April 2003)
Case

InSite Marketing Technology (A)

By: Lynda M. Applegate, Genevieve J.S. Feraud and Sheila L Marcelo

Introduces students to products and services that improve customers' online shopping experience. Also discusses the challenges of marketing new product concepts and finding funding for start-up ventures. View Details

Keywords: Customer Focus and Relationships; Financing and Loans; Technological Innovation; Business or Company Management; Marketing Strategy; Product Launch; Service Delivery; Competitive Strategy; Competitive Advantage; Service Industry; Web Services Industry

September 1991
Case

Momenta Corp. (B)

Momenta is a one-year-old corporation that has sought to build a distinct culture and identity through a structured process and organized rituals. The company is seeking to be a major player in the highly competitive pen-based computer market and has attracted... View Details

Keywords: Business or Company Management; Organizational Culture; Business Startups

Sara Torti is a senior product and operating executive who has focused extensively on creating and scaling technology-based businesses that require a combination of detailed execution, business insight and technical acumen. She has grown products... View Details

March 2010
Supplement

Whose Money Is It Anyway? (C)

By: V.G. Narayanan, Richard G. Hamermesh and Rachel Gordon

The case describes how the Brigham and Women's Physicians Organization and its corporate parent resolved the issue of how the disputed funds would be distributed and used. View Details

Keywords: Corporate Governance; Business Subsidiaries; Organizational Design; Conflict and Resolution; Resource Allocation; Health Industry

This paper shows that the network of relationships between brokers and institutional investors shapes the information diffusion in the stock market. We exploit trade-level data to show that trades channeled through central brokers earn significantly positive... View Details

11 Oct 2013
News

Shedding Light on the Shutdown

25 Nov 2019
Research & Ideas

When Your Passion Works Against You

entrepreneurs who came across as passionate about their projects received more offers. In fact, just a slight increase (one standard deviation) in how much passion the entrepreneur expressed created a 40 percent boost in the likelihood that View Details

Keywords: by Dina Gerdeman

Article

Collection, Exploration and Analysis of Crowdfunding Social Networks

By: Miao Cheng, Anand Sriramulu, Sudarshan Muralidhar, Boon Thau Loo, Laura Huang and Po-Ling Loh

Crowdfunding is a recent financing phenomenon that is gaining wide popularity as a means for startups to raise seed funding for their companies. This paper presents our initial results at understanding this phenomenon using an exploratory data driven approach. We have... View Details

Find at Harvard

KRISHNA G. PALEPU is the Ross Graham Walker Professor of Business Administration, and has served previously as Senior Advisor to the President of Harvard University, and Senior Associate Dean... View Details

Keywords: accounting industry; banking; financial services; information technology industry; pharmaceuticals; retailing

October 2023 (Revised November 2023)
Case

Sprout Solutions

By: Jeffrey J. Bussgang, Bonnie Yining Cao and Dawn H. Lau

Husband-and-wife co-founders Patrick and Alexandria Gentry had built Sprout Solutions to be one of the biggest Software-as-a-Service human resources management platforms in the Philippines, guided by the mission to "impact the life of every Filipino by improving... View Details

Keywords: Software; Startup; Technology Ventures; Human Resources; Management; Growth and Development Strategy; Emerging Markets; Business Startups; Applications and Software; Venture Capital; Philippines

September 2008 (Revised October 2008)
Case

Shareholder Activists at Friendly Ice Cream (A1)

By: Fabrizio Ferri, V.G. Narayanan and James Weber

Two activist investors, one a founder and one a hedge fund manager, seek to improve board oversight at a chain restaurant company. Prestley Blake founded Friendly Ice Cream in 1935 with his brother, and the two created a chain of full-service restaurants. In 1979, they... View Details

Keywords: Investment Activism; Governing and Advisory Boards; Lawsuits and Litigation; Business or Company Management; Business and Shareholder Relations; Conflict of Interests; Food and Beverage Industry; United States

October 2024
Case

Estímulo: Blended Finance in Brazil

By: Vikram S. Gandhi, James Barnett, Maxim Pike Harrell and Marina Osborn

In December 2022, Estímulo — a Brazilian impact investment fund supporting small businesses—found itself at a crossroads. The fund was established in 2020 to provide emergency relief through accessible credit and financial education. When low default rates from... View Details

Keywords: Credit; Financial Management; Financing and Loans; Investment; Social Enterprise; Business Model; Financial Services Industry; Brazil; South America; Latin America

September 2011 (Revised August 2013)
Case

The Pepsi Refresh Project: A Thirst for Change

By: Michael I. Norton and Jill Avery

In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details

Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry

July–August 2013
Article

Six Ways to Sink a Growth Initiative

By: Donald L. Laurie and J. Bruce Harreld

The conventional wisdom about how best to pursue growth—launch a slew of initiatives in high-potential areas; appoint some promising young managers to lead them; locate them safely away from the established businesses—is a recipe for failure, according to the authors.... View Details

Keywords: Failure; Growth and Development Strategy

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Research Summary

Implications of Limits of Arbitrage (with James Choi)

In this project we investigate the relationship between limits to arbitrage facing mutual fund managers and asset pricing anomalies. We measure changes in the limits to arbitrage by computing the average of slopes on current and past returns in quarterly... View Details

Program

Program for Leadership Development

of the program are subject to a fee of one-half of the program fee. Requests received within 14 days are subject to full payment. A limited amount of partial scholarship funding may be available for qualified applicants from... View Details

25 Apr 2014
Research & Ideas

To Pay or Not to Pay: Argentina and the International Debt Market

managers who trade in foreign debt as well as for emerging market countries. "The cost of funds will go up," naysayers may cry. "We won't get any money; no one will invest in us." “If you... View Details

Keywords: by Laura Alfaro

December 2021 (Revised January 2023)
Supplement

Katerra (B)

By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn

In May 2020, SoftBank executives, having invested nearly $2 billion in Katerra, decided the vision of an end-to-end, vertically-integrated construction process was worth saving—with some major changes to company structure. The SoftBank Vision Fund invested $200 million... View Details

Keywords: Business Startups; Failure; Insolvency and Bankruptcy; Entrepreneurship; Construction; Real Estate Industry; Construction Industry; Technology Industry; United States

April 2006 (Revised April 2012)
Background Note

The Company Sale Process

By: William E. Fruhan Jr.

Lays out the steps, the timeline, and the process by which a company is sold. Focuses on the sale of companies with enterprise values greater than $100 million. These transactions are large enough to require the help of a financial adviser and attract both strategic... View Details

Keywords: Mergers and Acquisitions; Auctions; Bids and Bidding; Agreements and Arrangements; Sales