Publications

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07 Apr 2003
Research & Ideas

Three Steps for Crisis Prevention

company pressed forward with launches of GMO food products in Europe, giving far too little weight to the fact that Europeans were still reeling from the mad cow disease crisis, reports of... View Details

Keywords: by Michael D. Watkins & Max H. Bazerman

06 May 2002
Research & Ideas

Profits for Nonprofits: Earning Your Own Way

are." A for-profit enterprise has to cope not only within the nonprofit that backs it, but also within the world at large, said Toby Sherman, director of food service for Greyston Foundation. Greyston, a $13 million organization in... View Details

Keywords: by Martha Lagace

January 2023
Case

Kavnia Coffee

By: Lindsay N. Hyde, Thomas R. Eisenmann, Kumba Sennaar, Sarah Mehta and Jiyoon Han

Case on a coffee hardware startup where a series of experiments and pivots led founder to conclude that the venture was no longer viable. View Details

Keywords: Entrepreneurship; Operations; Business Startups; Failure; Business Exit or Shutdown; Consumer Products Industry; Consumer Products Industry; United States

May 2020
Teaching Note

Kraft Heinz: The $8 Billion Brand Write-Down

By: Jill Avery

Teaching Note for HBS Case No. 519-076. On Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company’s stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had... View Details

Keywords: Marketing; Marketing Strategy; Brands and Branding; Consumer Products Industry; Consumer Products Industry; United States

April 2014
Case

Green Mountain Coffee Roasters, Inc.: Taking on Seasonal Starvation in Latin America

By: Christopher Marquis and Zoe Yang

A company with a strong commitment toward corporate social responsibility since its founding days, Green Mountain faced an ethical decision point in 2007 as new information from the field uncovered a chronic dire problem facing coffee communities—seasonal starvation.... View Details

Keywords: Fair Trade; Coffee; Corporate Social Responsibility and Impact; Environmental Sustainability; Food and Beverage Industry; Food and Beverage Industry; Latin America; Central America; Mexico; Guatemala; Nicaragua

19 Apr 2016
First Look

April 19, 2016

middle class—outweigh the challenges of operating there. And indeed, as embodied by Nigeria's status as a net food importer despite having 80 million hectares of potential agricultural land, the challenges are considerable. Animal feed is... View Details

Keywords: Sean Silverthorne

15 Mar 2016
First Look

March 15, 2016

new products and businesses. The three-box framework makes leading innovation easier because it gives leaders a simple vocabulary and set of tools for managing and measuring these different sets of behaviors and activities across all... View Details

June 2024 (Revised November 2024)
Case

Dylan Mulvaney and Bud Light

By: Jill Avery and Celine Chammas

On April 1, 2023, social media content creator and influencer Dylan Mulvaney recorded a promotional post. It featured a video of herself drinking from a can of Bud Light beer, offering a virtual toast to her followers. Alongside the video, she posted a photograph of a... View Details

Keywords: Brand Crises; Brand Management; Influencer Marketing; Boycott; Marketing Strategy; Marketing Communications; Brands and Branding; Consumer Behavior; Social Media; Advertising; Social Issues; Public Opinion; Consumer Products Industry; Consumer Products Industry; United States

September 2017
Case

From 80 Thoreau to Mooncusser Fish House & Moon Bar (A)

By: Lena G. Goldberg and Sandra Bahous

After extensive planning, Ian Calhoun, (MBA 2010) who was also a chef trained in Paris at Le Cordon Bleu, and two co-founders launched 80 Thoreau, a “progressive fine dining” restaurant in Concord, Massachusetts, that became a local favorite as well as a special... View Details

Keywords: Small Business; Expansion; Decision Choices and Conditions; Consumer Products Industry; Consumer Products Industry; Boston; Cambridge

April 2000 (Revised March 2004)
Teaching Note

Coca-Cola Company, The (A) TN

By: David F. Hawkins

Teaching Note for (9-100-001). View Details

Keywords: Consumer Products Industry; Consumer Products Industry

April 1991 (Revised July 1991)
Supplement

RJR Nabisco Board: Guardians of the Gate? (B)

By: Jay W. Lorsch

The special committee of the RJR Nabisco board has extended the bidding deadline for the company by 10 days. The case explains the process by which Kohlberg Kravis Roberts and the management group bid against one another for ownership of RJR Nabisco. The board of... View Details

Keywords: Leveraged Buyouts; Situation or Environment; Bids and Bidding; Decision Making; Managerial Roles; Governing and Advisory Boards; Management Teams; Consumer Products Industry; Consumer Products Industry