Publications

August 2020 (Revised February 2021)
Case

Luckin Coffee (A): Caffeine-fueled Growth?

By: Ramon Casadesus-Masanell and Karen Elterman

This case describes the founding of Chinese coffee chain Luckin Coffee in 2017 and its path to surpassing Starbucks as the largest coffee chain in China (by number of stores) in 2019. Unlike Starbucks stores, which were designed to be welcoming “third places” for... View Details

22 Mar 2011
First Look

First Look: March 22

PublicationsForward: The Future of Consumer Credit and Mortgage Finance Authors:Nicolas P. Retsinas and Eric Belsky, eds. Publication:Brookings Institution Press and Joint Center for Housing Studies at Harvard University, 2011 Abstract The recent collapse of the... View Details

Keywords: Sean Silverthorne

10 Jan 2011
Research & Ideas

Is Groupon Good for Retailers?

sales tax can be complicated: if a customer pays $20 to eat food that costs $35 at a restaurant's menu prices, should the customer pay sales tax on $20 or $35? (In Massachusetts, the Department of Revenue has confirmed the former—though... View Details

Keywords: by Carmen Nobel; Advertising; Technology

19 Dec 2017
First Look

New Research and Ideas, December 19, 2017

but also in explaining the number of different uses. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=49447 Creating the Market for Organic Wine: Sulfites, Certification, and Green Values By: Jones, Geoffrey, and... View Details

Keywords: Carmen Nobel

11 Mar 2001
Research & Ideas

Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries

manufacturing and financial activities around the globe prior to WWI. The British trading companies played a significant role in opening new markets and developing new sources of supply in resources in the emerging global economy.... View Details

Keywords: by Geoffrey Jones

Web

HBS Alumni Conference: Accelerating Climate Solutions - Alumni

as an adjunct professor at Bentley University in Marketing and Entrepreneurship. His higher education career has focused on innovating and maximizing the value proposition of public higher education in serving students and communities.... View Details

December 2015 (Revised February 2016)
Case

Ocado

By: José Alvarez, David E. Bell and Damien McLoughlin

In 2015, U.K.-based Ocado was the world's largest pure player in the online home-delivery grocery business and was gaining a growing share of the highly competitive U.K. grocery market. Ocado had made heavy investments in technology, including a highly automated... View Details

Web

The 20th Century Zeitgeist - Leadership

infections Synthetic rubberx Influence: High 50 1950 s 19 Television sales expand dramatically Transistors used in portable radios and calculators Influence: Medium-High 60 1960 s 19 Man walks on the moon Color TV market grows Microchips... View Details

26 Jan 2009
Research & Ideas

Where is Home for the Global Firm?

decentered. Managers will find food for thought to reconceptualize their corporate home and prepare strategically for the future. Martha Lagace: What is decentering, and why is it an important phenomenon? Mihir Desai: We've become... View Details

Keywords: by Martha Lagace

12 Mar 2021
News

My Favorite Case

get intimidated, which served me well throughout my career in Fortune 500 companies, startups, and now as an entrepreneur. That case was the fork in the road of my career, and I have been in marketing ever since. It gave me confidence to... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

01 Sep 2023
News

Global Outposts Expand HBS’s Intellectual Footprint

Since taking over as CEO of Tata Steel in 2013, T. V. Narendran had sought to transform India’s oldest steel manufacturing firm to ready it for a rapidly evolving business world. He instilled financial discipline, acquired new businesses, and launched digital... View Details

Keywords: Jennifer Gillespie

November 2004 (Revised January 2007)
Case

Ice-Fili (Abridged)

By: John R. Wells, Pai-Ling Yin and Michael G. Rukstad

Designed as an overview of all aspects of the strategy process: industry analysis, positioning, dynamics and sustainability, and scope issues of corporate strategy, including vertical integration, horizontal diversification, and location issues. Ice-Fili is the largest... View Details

Keywords: Product Positioning; Geographic Location; Competition; Vertical Integration; Corporate Strategy; Food and Beverage Industry; Food and Beverage Industry; Russia