Fast-moving Consumer Goods - Publications - Faculty & Research

01 Sep 2023
News

Alumni and Faculty Books

Scott Kyle (MBA 1993) and Patrick Fischer LIV MAS Press The Compound Code reveals insider secrets, effective tools, and strategies you need to manage your investments in good times and bad. In this straightforward and accessible guide,... View Details

20 Nov 2019
Research & Ideas

It's No Joke: AI Beats Humans at Making You Laugh

each other for decades. I was really rooting for spouses to have an edge!” Computers make good recommendations, but do people want to listen? Businesses are investing heavily in sophisticated computer algorithms that rely on past View Details

Keywords: by Dina Gerdeman

03 Oct 2005
Research & Ideas

The Box Office Power of Stars

relatively good forecasts of actual box office returns. In fact, the forecasting accuracy is what makes it such a valuable research setting. I used HSX to measure how the involvement of a movie star affects likely theatrical movie... View Details

Keywords: by Sarah Jane Gilbert; Entertainment & Recreation; Motion Pictures & Video

29 May 2018
First Look

New Research and Ideas, May 29, 2018

Artificial Intelligence Vodafone was operating in the fast-moving telecommunications market where innovation and scale were key. Faced with an onslaught of technological advances—big data, automation, and artificial intelligence—CEO... View Details

Keywords: Dina Gerdeman

23 Aug 2021
Research & Ideas

Why White-Collar Crime Spiked in America After 9/11

cutbacks Previous studies have delved into the fact that the threat of prison time and fines can deter white-collar criminals from committing crimes that can greatly harm corporations, investors, and consumers alike, not to mention... View Details

Keywords: by Jay Fitzgerald

12 Mar 2021
News

My Favorite Case

the facts as they were known a week after the incident occurred and raises a wide range of questions regarding consumer behavior, corporate responsibility, and competitive reaction. I recall only two cases that we spent more than one... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

10 Aug 2010
First Look

First Look: August 10

recreates itself in response to new technologies and consumer needs, this major player is considering focusing on its principal business of concert booking and related revenue or moving forward with its efforts to take advantage of new... View Details

Keywords: Martha Lagace

18 Jul 2022
Research & Ideas

After the 'Crypto Crash,' What's Next for Digital Currencies?

has reinforced the perception of critics that markets for the digital currency—used primarily as an investment vehicle as it is not widely accepted as payment for goods and services—are little more than global casinos operating with... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Financial Services; Technology

31 May 2004
Research & Ideas

How Team Leaders Show Support–or Not

socializing; keeping team members informed about stressful situations; addressing subordinates' negative feelings; and disclosing personal information); (3) recognizing good work privately and publicly; and (4) consulting subordinates... View Details

Keywords: by Martha Lagace

25 Jan 2010
Research & Ideas

A Macroeconomic View of the Current Economy

government spending, and consumer spending—consumer spending being the biggest—the United States consistently spends more than 100 percent of its GDP (as high as 106 percent in 2005 and 2006). But of course we produce only 100 percent of... View Details

Keywords: by Sean Silverthorne

10 Apr 2018
First Look

First Look at New Research, April 10, 2018

consumer tastes, increased competition, and evolving advertising trends and sales channels. Seeing innovation as a key to future success, in 2016 the company established eighteen94 capital, its corporate venture capital arm, which had... View Details

Keywords: Sean Silverthorne

05 Oct 2020
Book

Want to Be Happier? Make More Free Time

to some perfect ideal in our minds,” Whillans says. “We have to disconnect the experience from money, since that doesn’t adequately measure its value.” Use it or lose it Tending to our time takes careful thought and planning, since it’s easy to unconsciously get sucked... View Details

Keywords: by Dina Gerdeman

15 Nov 2018
Book

Can the Global Food Industry Overcome Public Distrust?

JamesBrey Food is the largest segment of the global economy. It is also widely recognized as more critical for human health than any pharmaceutical drug on the planet. But significant changes in the industry are making people lose trust in many institutions involved in... View Details

Keywords: by Sean Silverthorne; Agriculture & Agribusiness

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

last December, believes that "the real opportunity for the marketing industry lies in developing transactional-based models that enable consumer and client to work together more closely." HBS professor John A. Deighton agrees,... View Details

Keywords: by Susan Young

22 Oct 2019
Research & Ideas

Use Artificial Intelligence to Set Sales Targets That Motivate

data, the algorithm learns to predict the outcome from the input data. Unsupervised learning. In this case, using unlabeled data, the algorithm learns the inherent structure from the input data. Either machine learning approach is only as View Details

Keywords: by Michael Blanding

31 Aug 2021
Book

Feeling Powerless at Work? Time to Agitate, Innovate, and Orchestrate

supplies in the 1980s. "As the rise and fall of De Beers exemplifies, while a diamond may be forever, power is not." But in recent years, competition from other diamond sellers has increased, providing customers with many more alternatives to DeBeers, plus many View Details

Keywords: by Jay Fitzgerald

24 Apr 2019
Research & Ideas

The 'Amazon Effect' Is Changing Online Price Competition—and the Fed Needs to Pay Attention

phenomena.” “In a world with online competition, we need to reconsider what makes prices sticky, not just across time but also across locations.” Cavallo focuses on multichannel retailers—those that have an online presence but sell most View Details

Keywords: by Roberta Holland; Retail

Vimal Shah

Keywords: Fast-Moving Consumer Goods

22 Jan 2013
First Look

First Look: Jan. 22

condition, made chocolate more flavorful, valuable, and deserving of behavioral savoring. Experiment 2 demonstrated that random gestures do not boost consumption like ritualistic gestures do. It further showed that a delay between a ritual and the opportunity to View Details