Fast-Moving Consumer Goods - Publications - Faculty & Research

11 Sep 2019
Research & Ideas

Germany May Have the Answer for Reducing Drug Prices

medical care, a financial burden that forces some consumers to skip doses or forgo treatment. The US isn’t Germany While Germany's approach offers a relevant policy example, the country's health system differs from America's in several... View Details

Keywords: by Danielle Kost; Health

05 May 2003
Research & Ideas

How Bank of America Turned Branches into Service-Development Laboratories

Companies often use rigorous R&D processes to guide new product development, but are much less scientific when it comes to creating services. Not Bank of America, which has turned Atlanta-area branches into consumer laboratories.... View Details

Keywords: by Stefan Thomke; Banking; Financial Services

21 Apr 2003
Research & Ideas

Will American Brands Be a Casualty of War?

overseas backlash against U.S. goods? A: Long before the Iraq conflict, the triumphal tone of America's global march set off a backlash. Brands such as McDonald's, Starbucks, and The Gap have become targets for protesters in many parts of the world. But so far... View Details

Keywords: by Sean Silverthorne

09 Mar 2009
Research & Ideas

How to Revive Health-Care Innovation

industry.The challenge that we face—making health care affordable and conveniently accessible to most people—is not unique to health care. Almost every industry began with services and products that were so complicated and expensive to provide and View Details

Keywords: by Clayton M. Christensen, Jerome H. Grossman, M.D. M.D. & Jason Hwang; Health

16 Jun 2003
Research & Ideas

Researchers Contribute Globalization of Markets Papers

predictor of events, but the power and sometimes outrageous language used by Levitt changed the nature of debate on the issue, and created new perspectives for managers to consider as they approach world markets. Levitt's key insight endures: View Details

Keywords: by Working Knowledge editors

19 Oct 2017
Research & Ideas

How Charitable Organizations Can Thwart Excuses for Not Giving

how much good the donation will achieve. “That gives you some moral wiggle room to pursue the more selfish action,” says Exley, an assistant professor in the Negotiation, Organizations & Markets Unit at HBS. Her research attempts to... View Details

Keywords: by Michael Blanding

24 Oct 2007
Sharpening Your Skills

Sharpening Your Skills: Managing Innovation

to compete they need to innovate. But finding sources of innovation while still paying attention to the current business can be a struggle. The good news, says HBS professor Lynda Applegate, is that one of the forces that threatens... View Details

02 Jun 2003
Research & Ideas

Stuck in Gear: Why Managers Don’t Act

help the organization," he writes in his new book, Revival of the Fittest: Why Good Companies Go Bad and How Great Managers Remake Them. These actions or commitments behave as double-edged swords, Sull says. They have a lifecycle, he... View Details

Keywords: by Martha Lagace

28 Apr 2009
First Look

First Look: April 28, 2009

show that the same behaviors produce more ethical condemnation when they happen to produce bad rather than good outcomes, even if the outcomes are determined by chance. Our studies show that individuals judge behaviors as less ethical,... View Details

Keywords: Martha Lagace

20 Nov 2012
First Look

First Look: November 20

experiment, children chose how to assign a good or bad prize to themselves and another participant by either unilaterally deciding who would get each prize or by using a fair procedure-flipping a coin in private. Older children were much... View Details

Keywords: Sean Silverthorne

14 May 2013
First Look

First Look: May 14

effective care teams and good management of local operations (clinical microsystems). Clinicians influence both, and local clinician leaders will have several key tasks. Publisher's link: http://www.nejm.org/doi/full/10.1056/NEJMp1301814... View Details

Keywords: Sean Silverthorne

18 Nov 2009
HBS Case

Customer Feedback Not on elBulli’s Menu

customers like his product? HBS assistant professor Michael Norton's interest in what motivates seemingly irrational consumer behavior has found a perfect subject in Adrià. To eat at elBulli, customers must navigate a mysterious... View Details

Keywords: by Julia Hanna; Food & Beverage

17 Mar 2022
Research & Ideas

Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’

a bind: Would they have to compromise on their social purpose and use plastic? Or could they come up with a different solution? Team members had an idea: What if they sold their produce to supermarkets unpackaged, and supermarkets retailed it to View Details

Keywords: by Ranjay Gulati

04 Mar 2016
Research & Ideas

Is E-commerce at Risk in Apple's Security Dispute with the FBI?

sales each year? Sunil Gupta, the Edward W. Carter Professor of Business Administration at Harvard Business School, recently wrote a case on Apple Pay and the company’s ambitions of convincing consumers to trade in their real wallets in... View Details

Keywords: Re: Sunil Gupta; Technology

08 Sep 2003
Research & Ideas

A Bold Proposal for Investment Reform

For companies to redeem credibility with investors, argue Harvard Business School professors Paul Healy and Krishna Palepu, "fundamental and even radical reforms must be made to the way America's markets process the flows of information between View Details

Keywords: by Ann Cullen; Financial Services

25 Mar 2001
Research & Ideas

Who Wants to Be an Entrepreneur? [Part II]

expert to her team, and started hiring staff from nail salons and department-store cosmetics counters. "It feels really good to have something you worked so hard for come to reality," she almost bubbled. Still to come were the... View Details

Keywords: by John S. Rosenberg

19 Jul 2004
Research & Ideas

Your Customers: Use Them or Lose Them

you get customers to act in the best interests of the firm? Of my mantras, number one is: Your customer is probably your most powerful asset." To explain how certain companies jump to the head of the pack through good service, she... View Details

Keywords: by Martha Lagace

29 Jun 2017
Research & Ideas

Why Uber Is Worth Saving and How To Do It

trying to go around all of the rules is not a particularly good idea.” The resignation last week of Uber co-founder and CEO Travis Kalanick is the latest black eye for the company, which has stepped on many toes during its rise from... View Details

Keywords: by Dina Gerdeman; Transportation

13 Aug 2014
Lessons from the Classroom

Managing the Family Business: Entrepreneurs Needed for Long-Run Success

In the world of family business, the entrepreneurs we celebrate are usually founders of companies. These clever, hardworking individuals identify a good business opportunity, scrape together some money and loyal employees, and start a... View Details

Keywords: by Michael J. Roberts

September 2019 (Revised May 2020)
Supplement

Keroche (D): Transforming the Core Business

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding

This case describes Keroche co-founder Tabitha Karanja’s decision to exit the wine business following the Kenyan government’s 2007 increase in excise taxes on wine. In August 2007, Keroche introduced the vodka drink Viena Ice as a replacement for its fortified wines,... View Details

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