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Show Results For
- All HBS Web
(1,460)
- People (7)
- News (332)
- Research (855)
- Events (2)
- Multimedia (5)
- Faculty Publications (485)
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- 02 Jan 2007
- Research & Ideas
Most Popular Articles of 2006
and practical implications on the concept of accidental innovation. How Kayak Users Built a New Industry Customers have produced some of the most important innovations in View Details
Keywords: by Sean Silverthorne
- June 2010
- Teaching Note
Radiant Cosmetics: What's in a Pout? (TN)
By: Robert C. Pozen and Mary Ellen Webster Hammond
Teaching Note for 310003. View Details
- 12 Dec 2016
- HBS Case
Business Lessons from Dwayne 'The Rock' Johnson
his wallet and saw he only had seven dollars left. That stuck with him, and it has fueled him ever since. “The power in the entertainment industry is shifting to the... View Details
- November 2010
- Article
Capitalizing on the Underdog Effect
By: Anat Keinan, Neeru Paharia and Jill Avery
This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over... View Details
Keywords: Marketing; Brand Management; Brands; Brand Positioning; Competitive Positioning; Competition; Brands and Branding; Advertising Campaigns; Marketing Communications; Marketing Strategy; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry
Keinan, Anat, Neeru Paharia, and Jill Avery. "Capitalizing on the Underdog Effect." Harvard Business Review 88, no. 11 (November 2010): 32.
- 17 Oct 2012
- Research & Ideas
America Needs a Manufacturing Renaissance
Erosion Of The Industrial Commons From, Producing Prosperity: Why America Needs a Manufacturing Renaissance By Gary P. Pisano and Willy C. Shih In times past, farmers and local... View Details
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
harder to gain credibility with commercial messages. “The sports marketing industry is a global business.” As a result, many of the highest-paid athletes now make more money from endorsements and other... View Details
- 10 Feb 2015
- First Look
First Look: February 10
collective creativity and insight. These two divergent perspectives pose a paradox that has held the attention of scholars for many years. In response, researchers have marshaled evidence to specify the... View Details
Keywords: Sean Silverthorne
- 05 May 2009
- First Look
First Look: May 5, 2009
not the end goal. In fact, cost cutting and restructuring are simply the first steps in repositioning and leading a company and industry through... View Details
Keywords: Martha Lagace
- 20 Jul 2010
- First Look
First Look: July 20
motorbikes, which posed a threat to the company's core business. Sourcing the technology for these e-bikes, and hiring and retaining the management and View Details
Keywords: Martha Lagace
- 12 May 2009
- First Look
First Look: May 12, 2009
implementation of radical routines and resource configuration. Structural arrangements, pre-set change routines, and existing decisional priorities are insufficient to fashion... View Details
Keywords: Martha Lagace
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
expenses incurred. For example, R&D expenditures in the pharmaceutical industry involve more than just the cost of producing one particular drug. Many drugs may have to fail before one succeeds, and that... View Details
- 02 Feb 2004
- Research & Ideas
Where Does Apple Go From Here?
since Microsoft is a very aggressive company and eventually they'll figure out that prices are going to have to get lower and they're going to have to be more aggressive. The third option is that Apple says... View Details
Keywords: by Sean Silverthorne
- 01 Jul 2013
- Research & Ideas
Crowdfunding a Poor Investment?
through the crowd to lesser-known microfinance borrowers in developing countries. Nanda puts most current crowdfunding platforms such as Kickstarter and Indiegogo in the equivalent of the donation or lending category. Kickstarter began as... View Details
- 12 Sep 2006
- First Look
First Look: September 12, 2006
through successive stages of industry evolution. We then show how this strategy was used by Sun Microsystems against Apollo Computer in the 1980s and by Dell against Compaq and... View Details
Keywords: Sean Silverthorne
- 17 Apr 2012
- First Look
First Look: April 17
with the conditioned odor, participants were found to be (i) more creative and (ii) better able to select their most creative idea than participants who had been exposed to a... View Details
Keywords: Carmen Nobel
- 09 Feb 2016
- First Look
February 9, 2016
villages, and rural landlessness. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50542 Harvard Business School Case 316-085 Paez Paez, an Argentine start-up fashion brand, sold... View Details
Keywords: Sean Silverthorne
- 08 Jul 2008
- First Look
First Look: July 8, 2008
unprecedented expansion of higher education and, in the most recent time, efforts at reform and restructuring. Harvard has overhauled its undergraduate curriculum in a comprehensive fashion for the first... View Details
Keywords: Martha Lagace
- 09 Feb 2010
- First Look
First Look: Feb. 9
Managing Stores for Fast Fashion Zeynep Ton, Elena Corsi, and Vincent DessainHarvard Business School Case 610-042 Pablo Isla, the CEO of Zara, wanted to improve operational efficiencies in managing its store... View Details
Keywords: Martha Lagace
- 08 Jan 2008
- First Look
First Look: January 8, 2008
Working PapersThe Political Economy of 'Natural' Disasters Authors:Charles Cohen and Eric D. Werker Abstract Natural disasters occur in a political space. Although events beyond our control may trigger a disaster, the level of... View Details
Keywords: Martha Lagace
- 17 Nov 2003
- Research & Ideas
Lessons from a Nasty Trade Dispute
reshaping the international business environment. Finally, managers need to think creatively and analytically about different kinds of government support, both direct and... View Details
Keywords: by Cynthia Churchwell