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- Faculty Publications (125)
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- All HBS Web (1,034)
- Faculty Publications (125)
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
increasingly turn to athletes to promote their products. The marketing executives I spoke with told me they value these endorsements especially because it is getting more and more difficult to reach a wide group of consumers using... View Details
- 19 May 2022
- News
Leading to Salvation
to apply to HBS, launching a career that would include executive roles at McKinsey, Citibank, and Union Texas Petroleum, as well as board service for General Mills, Hewlett-Packard, Stanley Black & Decker, and UnitedHealth. From 1993... View Details
- 15 Dec 2020
- Blog Post
MBA Voices Blog: A Year in Review
decision maker. Read More 4 Things to Know About the MS/MBA Biotech “I was initially attracted to Harvard’s MS/MBA Biotechnology: Life Sciences program because of the emphasis on ethical decision making, and ultimately chose the program with the goal of becoming an... View Details
- 25 Aug 2022
- News
On Purpose
Illustration by Nhung Lê Illustration by Nhung Lê When Jenny Cohen (MBA 1997), a longtime Disney exec, made the leap to executive VP of corporate social responsibility in early 2021, her first task was an especially existential one: “I... View Details
- 01 Sep 2011
- News
Green Day
30 to 40 tons of dry biomass per hectare (just under 2.5 acres). (The energy balance ratio of corn ethanol is around 1 to 1, while sugarcane ethanol stands at about 8 to 1.) None of this was lost on Brazilian native Ana Maria Diniz (OPM 36, 2007). Formerly a high-level... View Details
- 22 Mar 2011
- First Look
First Look: March 22
group. Trading outcomes dictate permit prices, and at the end of trading, each firm calculates profits and pays over pollution penalties as needed. Purchase this supplement:http://cb.hbsp.harvard.edu/cb/product/911053-PDF-ENG Carbon... View Details
Keywords: Sean Silverthorne
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
intranet. The personal behavior of executives reinforces the message. Employees become truly empowered by understanding what the organization wishes to accomplish, and how they can contribute to these accomplishments. This understanding... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 11 Mar 2001
- Research & Ideas
Evolving for Success [Part Two]
work to do, the best tools, and a feeling that they'll be successful. Help them learn, and they will want to work in your company. Secondly, membership. Make people feel like members of the community, not cogs in the wheel. Respect their individuality, View Details
Keywords: by Staff
- 03 Feb 2016
- Research & Ideas
The State of Customer Service Leadership
seminar venues in France; and the Vanguard Group, which specializes in investment management in the United States. Breakthrough service providers are changing the rules of the game for entire industries around the world. Their emphasis on an approach to View Details
- 05 May 2022
- News
Like-Minded
it. We would go to executive board rooms—we were on one side of the table and, on the other side, it was older men with gray hair. That whole scene was something they have never experienced before. So we realized, ‘Oh, wow, this is... View Details
- 21 Jan 2015
- Lessons from the Classroom
Managing the Family Business: Market Basket’s Lessons About Buyouts
One of the highlights of my year is in November, when teams of enterprising families meet for the Executive Education program I founded and still lead at Harvard Business School, Families in Business. One of the thornier problems we... View Details
Keywords: Retail
- 01 Jan 2004
- News
A. G. Lafley, MBA 1977
historians—not just modern business gurus—if you're interested in mastering the power of strategy and the power of execution in your job." CURRENT READING Bush at War, by Bob Woodward A.G. Lafley has been credited with turning around... View Details
- 21 Jun 2004
- Research & Ideas
Music Downloads: Pirates—or Customers?
Carolina at Chapel Hill. Their paper, "The Effect of File Sharing on Record Sales," caused a ruckus in the music industry not seen since the British invasion of the Beatles. Many recording executives were not singing "Yeah,... View Details
- 01 Jun 2010
- News
M.I.A. Boards
gatekeepers, and financial institutions they pay to grow their investments. Public outrage over scandals or excessive executive compensation is ephemeral. It must be channeled to demand a transformation in... View Details
- 20 Feb 2008
- First Look
First Look: February 20, 2008
workers by posting vacancies. Firms act monopsonistically and set wages to retain their existing workers as well as to attract new ones. The model differs from Burdett and Mortensen (1998) in that its assumptions ensure that there is an equilibrium where all firms... View Details
Keywords: Martha Lagace
- 18 Apr 2005
- Research & Ideas
Prosper with Multi-Channel Retailing
prior to coming to Gap. She said that when the company launched walmart.com, the first thought was to literally replicate the store online. The company quickly learned that customers weren't willing to pay shipping costs on, say, toilet... View Details
- 01 Mar 2018
- News
March 2018 Alumni and Faculty Books
startup executives across many different functions, who share their stories and describe their responsibilities; and a methodology to identify and evaluate startups and position readers to find the opportunity that’s right for them. Rebel... View Details
- 08 Dec 2003
- Research & Ideas
Why Europe Lags in Pharmaceuticals and Biotech
Bastianelli said. Also missing are the partnerships between academic and business communities that are common in the States, added Thomas G. Wellner, executive director of marketing at Eli Lilly and Company's European Operations. The drug... View Details
- 15 Nov 2018
- Blog Post
Valuing an MBA: Beyond Dollars and “Sense"
benefits of the degree. As I described in the article “The MBA as a Finance Case” in The Harbus, the bottom line is that the degree quickly pays for itself and more, and alumni typically see increases in long-run compensation of many... View Details
- 23 Mar 2020
- News
Signal Boost
being influenced by women, yet they weren’t paying attention to what women wanted.” Giving voice to those who aren’t always heard has been a hallmark of Lara’s career. Today, she works as the executive... View Details