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      • April 1993 (Revised May 1994)
      • Case

      General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (A)

      By: F. Warren McFarlan and Katherine Seger
      Designed to generate discussion on the issues of outsourcing from the perspective of a firm thinking about turning over its IS activities to a third-party vendor. View Details
      Keywords: Management Systems; Management Style; Information Technology; Job Cuts and Outsourcing; Business Strategy; Economic Systems; Business or Company Management; Organizational Change and Adaptation; Business Processes; Employment; Emerging Markets; Activity Based Costing and Management; Information Technology Industry; Consulting Industry
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      McFarlan, F. Warren, and Katherine Seger. "General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (A)." Harvard Business School Case 193-144, April 1993. (Revised May 1994.)
      • March 1993 (Revised April 1995)
      • Case

      Singapore

      By: Forest L. Reinhardt and Edward Prewitt
      Since winning independence in 1965, Singapore achieved some of the world's highest rates of economic growth. A large part of GDP and employment came from direct investment by multinational companies in low-cost assembly work, but in the 1990s Singapore's rising wage... View Details
      Keywords: Transition; Decision Choices and Conditions; Development Economics; Economic Growth; Foreign Direct Investment; Multinational Firms and Management; Employment; Wages; Singapore
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      Reinhardt, Forest L., and Edward Prewitt. "Singapore." Harvard Business School Case 793-096, March 1993. (Revised April 1995.)
      • December 1992
      • Case

      Nestle Italy

      By: John A. Quelch
      Nestle Italy marketing executives are considering options for increasing the sales and market share of Nescafe instant coffee. Forty years after being introduced, Nescafe still has a market share of only one percent. View Details
      Keywords: Product Marketing; Consumer Products Industry; Food and Beverage Industry; Italy
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      Quelch, John A., and Michele Costabile. "Nestle Italy." Harvard Business School Case 593-009, December 1992.
      • November 1992 (Revised June 1994)
      • Case

      Advertising Council Get Out the Vote Campaign: Strategy and Creative Execution

      By: V. Kasturi Rangan and Jayne D. Kramer
      Keywords: Advertising Campaigns; Advertising; Strategy
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      Rangan, V. Kasturi, and Jayne D. Kramer. "Advertising Council Get Out the Vote Campaign: Strategy and Creative Execution." Harvard Business School Case 593-061, November 1992. (Revised June 1994.)
      • March 1992 (Revised October 1994)
      • Case

      AT&T Consumer Products

      By: Joseph L. Badaracco Jr.
      Describes the factors AT&T Consumer Products managers considered in deciding whether to locate a new plant for telephone answering machines in the United States, Asia, or Mexico. Describes in depth the restructuring of AT&T during the 1980s, the competition facing its... View Details
      Keywords: Restructuring; Competitive Strategy; Trade; Management; Operations; Crime and Corruption; Executive Compensation; Selection and Staffing; Demand and Consumers; Asia; Mexico
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      Badaracco, Joseph L., Jr. "AT&T Consumer Products." Harvard Business School Case 392-108, March 1992. (Revised October 1994.)
      • August 1991 (Revised March 1993)
      • Case

      Champion International Corp.: Timber, Trade, and the Northern Spotted Owl

      By: Forest L. Reinhardt
      Champion's forest products division owns timberlands, sawmills, and plywood mills in the Pacific Northwest. The listing of the northern spotted owl as an endangered species, and restrictions on exports of logs from state-owned lands, have disrupted the stumpage, log... View Details
      Keywords: Science-Based Business; Natural Environment; Product Marketing; Governing Rules, Regulations, and Reforms; Government and Politics; Environmental Sustainability; Corporate Strategy; Trade; Decisions; Management Teams; Forest Products Industry; North and Central America
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      Reinhardt, Forest L. "Champion International Corp.: Timber, Trade, and the Northern Spotted Owl." Harvard Business School Case 792-017, August 1991. (Revised March 1993.)
      • January 1991
      • Case

      Volkswagen of America: Audi 5000 (A)

      By: Stephen A. Greyser
      Audi marketing executives and their advertising agency colleagues must decide which of several advertising executions should be employed for the introductory campaign for the Audi 5000, their new car entry scheduled to replace the Audi 100LS in the United States in the... View Details
      Keywords: Advertising Campaigns; Brands and Branding; Marketing Strategy; Product Launch; Auto Industry; United States
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      Greyser, Stephen A. "Volkswagen of America: Audi 5000 (A)." Harvard Business School Case 591-065, January 1991.
      • January 1991
      • Supplement

      Volkswagen of America: Audi 5000 (B)

      By: Stephen A. Greyser
      Six months after the launch in the United States of Audi 5000, Audi marketing executives and their advertising agency must appraise the introductory advertising for the car. Three alternative campaigns to replace the current one are under consideration. View Details
      Keywords: Advertising; Advertising Campaigns; Product Launch; Performance Evaluation; Auto Industry; United States
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      Greyser, Stephen A. "Volkswagen of America: Audi 5000 (B)." Harvard Business School Supplement 591-066, January 1991.
      • January 1991
      • Article

      A Natural Experiment in the Organization of Entry Level Labor Markets: Regional Markets for New Physicians and Surgeons in the U.K.

      By: A. E. Roth
      Keywords: Labor; Markets; Health; United Kingdom
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      Roth, A. E. "A Natural Experiment in the Organization of Entry Level Labor Markets: Regional Markets for New Physicians and Surgeons in the U.K." American Economic Review 81, no. 3 (January 1991): 415–440.
      • November 1990 (Revised March 1994)
      • Case

      Digital Equipment Corp.: The Kodak Outsourcing Agreement (A)

      By: Lynda M. Applegate and Herminia M. Ibarra
      Describes grassroots effort which culminated in Digital's winning a competitive bid for the outsourcing of Kodak's internal telecommunications business. Describes the "Telstar" project, from the initial identification of the business opportunity to the process of... View Details
      Keywords: Innovation and Management; Partners and Partnerships; Leading Change; Agreements and Arrangements; Business or Company Management; Bids and Bidding; Decision Making; Management Teams; Telecommunications Industry
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      Applegate, Lynda M., and Herminia M. Ibarra. "Digital Equipment Corp.: The Kodak Outsourcing Agreement (A)." Harvard Business School Case 191-039, November 1990. (Revised March 1994.)
      • September 1989 (Revised July 1991)
      • Case

      Caterpillar, Inc.: George Schaefer Takes Charge

      By: Christopher A. Bartlett
      For over half a century, Caterpillar, Inc. (CAT) had been a world leader in the manufacture of earthmoving and construction machinery. In 1982, just months after it recorded the highest sales and profits in its history, CAT experienced its greatest crisis. Demand fell... View Details
      Keywords: Machinery and Machining; Crisis Management; Labor Unions; Demand and Consumers; Management Teams; Problems and Challenges; Competitive Strategy; Business Strategy; Organizational Change and Adaptation; Manufacturing Industry; Agriculture and Agribusiness Industry; Industrial Products Industry
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      Bartlett, Christopher A. "Caterpillar, Inc.: George Schaefer Takes Charge." Harvard Business School Case 390-036, September 1989. (Revised July 1991.)
      • August 1989 (Revised November 1994)
      • Case

      Nissan Motor Co. Ltd.: Marketing Strategy for the European Market

      By: John A. Quelch
      Nissan executives are reviewing their European marketing strategy in light of the 1992 European Community (EC) market integration program and the likely end of bilateral import quotas on Japanese cars by some EC countries. Having recently established a manufacturing... View Details
      Keywords: Marketing Strategy; Resource Allocation; Market Entry and Exit; Trade; Auto Industry; Japan; United Kingdom; Europe
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      Quelch, John A. "Nissan Motor Co. Ltd.: Marketing Strategy for the European Market." Harvard Business School Case 590-018, August 1989. (Revised November 1994.)
      • 1989
      • Chapter

      Labor Market Distortions as a Case for Export Subsidies: Comment on Katz and Summers

      By: K. A. Froot
      Keywords: Trade; Employment; Policy; Government and Politics
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      Froot, K. A. "Labor Market Distortions as a Case for Export Subsidies: Comment on Katz and Summers." In Trade Policies for International Competitiveness, edited by R. Feenstra, 117–120. Chicago: University of Chicago Press, 1989.
      • January 1989 (Revised December 1991)
      • Case

      British Airways: ""Go for It, America!"" Promotion (A)

      By: Stephen A. Greyser
      Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports... View Details
      Keywords: Advertising Campaigns; Crime and Corruption; Crisis Management; Management Teams; Time Management; Marketing Strategy; Perception; Value Creation; Travel Industry; United Kingdom; United States
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      Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (A). Harvard Business School Case 589-089, January 1989. (Revised December 1991.)
      • September 1988 (Revised October 1992)
      • Case

      Suzuki Samurai

      By: John A. Quelch
      Suzuki and advertising agency executives are debating the product positioning and accompanying copy strategy alternatives for the Suzuki Samurai prior to its U.S. introduction. View Details
      Keywords: Product Positioning; Marketing Strategy; Market Entry and Exit; Advertising Campaigns; Advertising Industry; Auto Industry; Japan; United States
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      Quelch, John A. "Suzuki Samurai." Harvard Business School Case 589-028, September 1988. (Revised October 1992.)
      • August 1988 (Revised November 1989)
      • Case

      Reebok International Ltd.

      By: John A. Quelch
      Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new... View Details
      Keywords: Marketing Strategy; Music Entertainment; Advertising Campaigns; Sports; Advertising Industry; Apparel and Accessories Industry; Sports Industry
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      Quelch, John A. "Reebok International Ltd." Harvard Business School Case 589-027, August 1988. (Revised November 1989.)
      • December 1987
      • Case

      John Hancock Financial Services: Sports Sponsorship

      By: Stephen A. Greyser
      Senior corporate communications executives of a major financial services firm are reviewing the company's sports sponsorship program and are considering expanding it. Hancock already is the corporate sponsor of the Boston Marathon and has the opportunity to sponsor the... View Details
      Keywords: Communication Strategy; Brands and Branding; Marketing Strategy; Performance Evaluation
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      Greyser, Stephen A. "John Hancock Financial Services: Sports Sponsorship." Harvard Business School Case 588-051, December 1987.
      • December 1984
      • Article

      The Evolution of the Labor Market for Medical Interns and Residents: A Case Study in Game Theory

      By: A. E. Roth
      Keywords: Labor; Markets; Theory; Games, Gaming, and Gambling
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      Roth, A. E. "The Evolution of the Labor Market for Medical Interns and Residents: A Case Study in Game Theory." Journal of Political Economy 92, no. 6 (December 1984): 991–1016.
      • December 1984
      • Article

      Unionization and Profitability: Evidence from the Capital Market

      By: M. B. Zimmerman and R. S. Ruback
      Keywords: Labor Unions; Profit; Information; Markets; Finance
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      Zimmerman, M. B., and R. S. Ruback. "Unionization and Profitability: Evidence from the Capital Market." Journal of Political Economy 92, no. 6 (December 1984): 1134–1157.
      • 1984
      • Chapter

      Variations in Managerial Career Structures in High Technology Firms: The Impact of Organizational Characteristics on Internal Labor Market Patterns

      By: R. M. Kanter
      Keywords: Personal Development and Career; Organizational Design; Technology Industry
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      Kanter, R. M. "Variations in Managerial Career Structures in High Technology Firms: The Impact of Organizational Characteristics on Internal Labor Market Patterns." In International Labor Markets, edited by P. Osterman. Cambridge, MA: MIT Press, 1984.
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