Exceeding Consumer Expectations - Publications - Faculty & Research

03 Nov 2003
Research & Ideas

Making Money Making Movies

Christmas. Q: What other research are you working on? A: I am working on several other studies on media and entertainment marketing. For example, with my colleagues Josh Eliashberg and Teck Ho, I show that there is a relationship between View Details

Keywords: by Manda Salls; Entertainment & Recreation; Motion Pictures & Video

01 Feb 2000
News

Financial Services 24/7

Professor of Business Administration. "There are many challenges for firms in figuring out how to position themselves," notes Crane, who has taught finance and banking at HBS for many years. As consumers get more accustomed to using their... View Details

Keywords: Susan Young

01 Mar 2012
News

Get Creative

we rail against in class is that product development just throws a new product over the wall to marketing and expects them to go sell it. For the last 50 years, innovation theorist Everett Rogers told us that the difference between a... View Details

Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Management of Companies and Enterprises; Management; Management, Scientific, and Technical Consulting Services; Professional Services

14 Oct 2013
Research & Ideas

Blockbuster! Why Star Power Works

Disney Company expects to lose up to $190 million on its summer fiasco The Lone Ranger, another star vehicle featuring Johnny Depp and Armie Hammer. Welcome to the risky strategy of "blockbusters," practiced increasingly by... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

01 Sep 2005
News

WATER Ltd.

collect — may sicken or even kill them. The ocean-dominated Earth is indeed the “blue planet,” but only 1 percent of its water, the equivalent of one tablespoonful in a gallon, is fresh and accessible. Agriculture and industry are thirsty for that limited supply, too.... View Details

Keywords: Garry Emmons; Waste Management and Remediation Services; Corporate Services; Business Schools & Computer & Management Training; Educational Services

01 Jul 2008
First Look

First Look: July 1, 2008

translating TD-Canada Trust's service model of "comfortable banking" into operational terms. In 2000, in a banking market where consumers and regulators were typically hostile to mergers and acquisitions, Canada's fifth largest... View Details

Keywords: Martha Lagace

03 Jun 2020
Research & Ideas

Who Guarantees Your Workplace Is Safe for Return?

expected to look for some objective standard of reasonable care before they will concur that indoor environments are reasonably safe. There are likely to be do-it-yourselfers, top shelf evaluators—and charlatans. You will need to be able... View Details

Keywords: by John Macomber and Joseph Allen; Real Estate

06 Feb 2007
First Look

First Look: February 6, 2007

to decide how to best market their innovation. The iconic status of existing electric guitars, and the lack of any recent radical innovations in the category, pose challenges in securing consumer adoption. If the company goes it alone, it... View Details

Keywords: Martha Lagace

20 Dec 2018
Research & Ideas

Most Popular Stories and Research Papers of 2018

and social posts in 2018. Tell us in the comment section below what you thought were the most interesting business trends of the year and what you expect in 2019. Kids of Working Moms Grow into Happy Adults In earlier research, Kathleen... View Details

Keywords: by Sean Silverthorne

07 Apr 2015
First Look

First Look: April 7

overachievement bonuses) to keep high performers, low performers, and average performers engaged throughout the year. Managers should be careful in setting and adjusting quotas. For instance, studies show that ratcheting (raising a salesperson's annual quota if he or... View Details

Keywords: Sean Silverthorne

18 Apr 2017
First Look

First Look at New Ideas, April 18

interest rates than predicted by the standard expectations hypothesis. We find that, since 2000, such high-frequency "excess sensitivity" remains evident in U.S. data and has, if anything, grown stronger. By contrast, the positive... View Details

Keywords: by Sean Silverthorne

01 Sep 2006
News

Street Singer

singing it.’” In an interview at her office in midtown Manhattan, Harris, a managing director at Morgan Stanley and an accomplished gospel singer, recounts this story and others with the kind of informal ease you might expect from a... View Details

Keywords: Julia Hanna; Finance

08 Mar 2012
Research & Ideas

Unplugged: What Happened to the Smart Grid?

who would keep control of those assets in the future, according to the case. So the same transmission lines, power transformers, and circuit breakers that were installed in the 1960s and '70s are still in operation, in many cases barely chugging along beyond their... View Details

Keywords: by Dina Gerdeman; Energy; Utilities

28 May 2019
News

Leading Questions

and has worked with dozens of companies, primarily in North America and Europe. Although the team expected their clients would be mainly tech companies, which are typically hungry for data and eager for experimentation, they have drawn... View Details

Keywords: April White

01 Oct 1997
News

Antitrust in Historical Perspective

terms with what business itself should be. Is it a method for delivering goods to consumers at the lowest prices? Is it a mechanism for providing employment? Is it a tool for asserting national power abroad? Is it a vehicle for building... View Details

Keywords: Thomas K. McCraw and Richard S. Tedlow

19 Jan 2022
In Practice

7 Trends to Watch in 2022

as popular celebrities like Ozzy Osbourne and writers like Ben Mezrich—are getting into the NFT market. And with Coinbase opening its own NFT marketplace this year, these products will become significantly more accessible to consumers. We can View Details

Keywords: by HBS News

11 Dec 2018
Research & Ideas

Free Trade Needs Nurturing—and Other Lessons from History

used to be a rather blunt tool. That we live in a world of politically independent yet economically interdependent states was already a platitude by the time of Adam Smith. As long as we live in that world, we will be forced to face these challenges. We cannot sit back... View Details

Keywords: by Staff; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products

22 Apr 2020
Research Event

How Investors Are Sizing Up Climate Change’s Risks—and Opportunities

includes technological innovations and changes in consumer sentiment, both of which affect the value of assets and liabilities. Physical and transition risks will likely introduce new strategic risks as new industries move to the fore as... View Details

Keywords: by Danielle Kost; Financial Services

01 Apr 2000
News

Getting the Message

hookup, but that number is expected to double this year and reach 16.6 million within five years. "The creative side, which is what matters in the advertising business, can't be fully explored until the technology has improved," says... View Details