Publications

Portrait Project

Brian Tockman

500 entries to 5,000. Buy land in Mendocino County. Never lose track of a friend because of time or distance. Show the world that hiking boots really can be fashionable and that punctuality is a sign of respect. Raise children who think... View Details

01 Jun 2017
News

Case Study: Something New

readers weighed in on a question posed by KitNipBox cofounder and CEO Deena Malkina (MBA 2008): How could the monthly subscription service for cat owners erect sustainable barriers to entry to the market and secure a market leadership... View Details

Keywords: April White

March 2007
Supplement

Bain & Company, Inc.

In late 2001, the consultancy Bain must decide whether to launch information technology as a practice area within the firm. The senior executives who are Bain's clients have been asking more and more IT-related questions of the firm's partners, who find themselves... View Details

Keywords: Organizational Change and Adaptation; Information Technology; Market Entry and Exit; Information Technology Industry; Consulting Industry

01 Jun 2012
News

A Decade of Change

another social enterprise beyond the fellowship year. “The fellowship provides the opportunity to have a huge impact right away; it’s almost like you’re jumping two or three levels above the organization’s typical entry point,” said... View Details

01 Sep 2016
News

Up to the Highest Heights

has,” says Tai, who admits there’s a high barrier for entry into the daring sport. “But anything that draws people together will create trusting relationships that lead to commerce.” Multimillion-dollar deals have been made on the beaches... View Details

Keywords: April White

November 1986 (Revised April 1993)
Case

Fox Broadcasting Co.

Describes an attempt by Fox Broadcasting to enter the U.S. television broadcasting industry as a fourth network. Intended to integrate the analysis of major investment decisions with business strategy. Leads to a discussion of the investment decision based on industry... View Details

Keywords: Competition; Market Entry and Exit; Business Strategy; Media and Broadcasting Industry; United States

2024
Working Paper

Do Collusive Norms Maximize Profits? Evidence From a Vegetable Market Experiment in India

By: Abhijit Banerjee, Greg Fischer, Dean Karlan, Matt Lowe and Benjamin N. Roth

Social norms have been shown to facilitate anti-competitive behavior in decentralized markets. We demonstrate that these norms can also reduce aggregate profits. First, we present descriptive evidence of competition-suppressing norms in Kolkata vegetable markets.... View Details

Keywords: Collusion; Competition; Market Entry and Exit; Small Business; Microeconomics; Kolkata

SSRN

Read Now

July 2006 (Revised March 2010)
Case

Symantec vs. McAfee: Competing in the Consumer Anti-virus Industry

By: Ramon Casadesus-Masanell and Jordan Mitchell

Symantec and McAfee hold 53.6% and 18.8% respectively, of the anti-virus software market as of 2006. While the market is concentrated with five firms controlling over 90%, Microsoft is on the eve of releasing a consumer security subscription packed called OneCare Live.... View Details

Keywords: Business Model; Market Entry and Exit; Competitive Strategy; Software; Information Technology Industry

Find at Harvard

01 Sep 2012
News

Muhammad Yunus Visits HBS

where diseases gain entry to the body through bare feet. To combat malnutrition, Yunus worked with Groupe Danone to manufacture a low-cost, fortified yogurt that is sold door-to-door. Ventures such as these, whose only goal is to solve... View Details

Keywords: Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

08 Jan 2008
First Look

First Look: January 8, 2008

Financing Constraints, and Entrepreneurship Authors:William R. Kerr and Ramana Nanda Abstract We study how US branch-banking deregulations affected the entry and exit of firms in the non-financial sector using establishment-level data... View Details

Keywords: Martha Lagace

14 Jun 2018
News

Catalyzing Social and Economic Change in Rural Africa

de-risks the entry for other investment opportunities. “At the end of the day, that helps people who are living on $1 a day increase their livelihoods by maybe a factor of 5x. We are, of course, focused on the economic side of investments... View Details

01 Jun 2005
News

South Asian Women at Work

MBA degree from the University of Karachi, suitcases full of all my saris from my dowry, and an enormous amount of confidence — I’d almost say of naive confidence — in my ability to secure a corporate job at an entry level.” For three... View Details

Keywords: sari; dress code; corporate attire; women

01 Jun 2016
News

Case Study: On the Table

infrastructure may be an unexpected burden, but it represents a strong opportunity to build entry barriers for future competitors. This is the story of Sabritas (Frito-Lay Mexico), Bimbo, and other power brands and billion-dollar firms in... View Details

01 Sep 2015
News

Case Studies for Your Commute

you look at what is core to our DNA, it is the case method.” The podcast will feature a conversation between a faculty author and Kenny twice a month, covering a diversity of fields and topics. (Early entries include Associate Professor... View Details

Keywords: Dan Morrell

2023
Article

Moral Escalation: Contested Category Emergence and Its Consequences in the Toy Industry

By: Ryann Noe

Preexisting research has outlined the cognitive, competitive, and economic barriers to market category emergence. Yet scholars have paid scant attention to the processes and consequences of moral resistance to nascent categories. Through a longitudinal, qualitative... View Details

Keywords: Moral Sensibility; Market Entry and Exit; Product Positioning; Technology Industry; Consumer Products Industry

Register to Read

July 2023
Case

HealthVerity: Real World Data and Evidence

By: Satish Tadikonda

Andrew Kress (CEO and founder) and his team had built a promising marketplace business at HealthVerity serving its core market in healthcare, with a focus on pharmaceutical R&D and services. Thus far, HealthVerity’s products had been unique to the pharma and pharma... View Details

Keywords: Growth and Development Strategy; Market Entry and Exit; Product Marketing

December 2012 (Revised May 2013)
Case

Domaines Barons de Rothschild (Lafite): Plus ça change…

By: Ray A. Goldberg, Arthur I. Segel, Elie Ofek and Carin-Isabel Knoop

For centuries Lafite has been the most admired wine Estate in the world. How does Baron Eric de Rothschild protect this crown jewel in a conservative manner while DBR develops other Chateaux blending wine programs, reaches out to new areas such as China and begins to... View Details

Keywords: Plant-Based Agribusiness; Expansion; Market Entry and Exit; Global Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; France; China

January 2010 (Revised August 2011)
Case

Ganeden Biotech, Inc.

By: Robert C. Pozen, Dale Alan Winger and Matthew Kenneth Ahlers

The CEO of Ganeden Biotech, a small firm with several viable probiotic products but limited resources, must decide what markets to invest in and what intellectual property strategies will best serve its immediate and longer-term business interests. View Details

Keywords: Entrepreneurship; Investment; Intellectual Property; Market Entry and Exit; Business Strategy; Biotechnology Industry

May 1999 (Revised March 2008)
Case

Husky Injection Molding Systems

By: Jan W. Rivkin

Husky, a Canadian maker of injection molding systems, has established an enviable position in the market for plastics processing equipment. The company builds the highest performance systems in the business and charges a hefty premium for them. Husky is enjoying robust... View Details

Keywords: Market Entry and Exit; Rank and Position; Competition; Expansion; Industrial Products Industry; Canada