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  • All HBS Web  (806)
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    • News  (184)
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Show Results For

  • All HBS Web  (806)
    • People  (6)
    • News  (184)
    • Research  (526)
    • Events  (1)
    • Multimedia  (4)
  • Faculty Publications  (357)
← Page 35 of 806 Results →
  • 06 Mar 2018
  • First Look

First Look at Research and Ideas, March 6, 2018

versus Posted Prices in Online Markets By: Einav, Liran, Chiara Farronato, Jonathan Levin, and Neel Sundaresan Abstract—Auctions were very popular in the early days of internet commerce, but today online sellers mostly use posted prices.... View Details
Keywords: Sean Silverthorne
  • 20 Aug 2015
  • Blog Post

AVICII: REFLECTIONS ON MANAGING THE BRAND OF A GLOBAL SUPERSTAR

and foremost, the entire company is structured around the idea of creation and creativity. While technology runs platform companies like Spotify and Apple, and marketing runs record labels like Capitol and Sony, creativity and creative... View Details
Keywords: Entertainment / Media / Sports
  • 14 May 2008
  • Research & Ideas

Getting Down to the Business of Creativity

Ping-Pong table is always welcome, but what Amabile and Kramer discovered was much simpler: People have their best days and do their best work when they are allowed to make progress. “Users tend to pick up on needs that folks sitting back in the View Details
Keywords: by Julia Hanna; Entertainment & Recreation; Entertainment & Recreation; Entertainment & Recreation; Entertainment & Recreation
  • 12 Jan 2010
  • First Look

First Look: Jan. 12

success, market reaction, and merger waves. Offer prices are biased towards the 52-week high, a highly salient but largely irrelevant past price, and the modal offer price is exactly that reference price. An offer's probability of... View Details
Keywords: Martha Lagace
  • 01 Dec 2006
  • News

One-on-One with Jeff Hicks

content that hopefully powers the marketing of companies. But is that advertising? A lot of the work we do for our clients involves media not on a rate card or in a typical distribution unit. Is producing the telephone “hold” music for... View Details
Keywords: Julia Hanna; Advertising, Public Relations, and Related Services; Professional Services
  • 28 Apr 2014
  • News

Football Stars Debate ‘The Social Capital of the Savvy Athlete’

Keywords: Arts, Entertainment; Arts, Entertainment
  • 01 Dec 2011
  • News

Knowing the Score

always wind up being the best operators of a new business. I have been fascinated with ways companies brand themselves ever since my first-year Marketing class. That exposure informed many of my interview questions aimed at exploring... View Details
Keywords: James Andrew Miller; Organizational Behavior; Arts, Entertainment; Arts, Entertainment
  • 21 Jul 2010
  • News

Mad Men, the Early Era

to a happier, more fulfilling life was as much a part of the marketing equation 75 years ago as it today, even if that fantasy looks quite a bit different. In 1935, HBS purchased half of the 250 prints featured in the exhibit (the... View Details
Keywords: photography; Arts, Entertainment; Arts, Entertainment
  • 01 Dec 2015
  • News

Alumni and Faculty Books for December 2015

start and grow their own business. The president of the worldwide MIT Alumni Association, he brings an insider’s view based on three decades of successful, serial entrepreneurship in Silicon Valley. His book combines practical principles, View Details
  • 18 Nov 2002
  • Research & Ideas

Enterprising Women—a History

business, she said. Koehn focused on the subject of women entrepreneurs, citing HBS professor Howard Stevenson's definition of entrepreneurship as the "relentless pursuit of opportunity beyond resources currently controlled." She said that looking at women... View Details
Keywords: by Laura Linard
  • 15 Dec 2011
  • News

An HBS gift guide

on the expectations market will continue driving us from crisis to crisis to ruin—unless we act now.” Check out our review in the September Bulletin. Previous Next Business lessons for a global century Bill Roedy (MBA 1979) Former MTV... View Details
Keywords: Bulletin Staff; holiday; gift giving; Manufacturing; Retail Trade
  • Profile

Jeremy Andrus

HBS Alumni of a certain vintage might recall a BusinessWeek article from a decade ago about the dismal job market for newly minted MBAs. Jeremy Andrus (MBA 2002) certainly does. Upon graduation, with no job offers, Andrus decamped to his... View Details
Keywords: Entertainment / Media; Entertainment / Media; Entertainment / Media
  • 08 Mar 2018
  • News

HBSAAA Leads the Way in Celebrating African American Alumni Impact

the Super Bowl ad game is big business, and therefore very instructive for the 70 MBA students in his marketing classes, who review and grade the ads. “An ad need not be entertaining to be effective,” he... View Details
Keywords: Margie Kelley
  • June 2018
  • Supplement

Valuing Snap After the IPO Quiet Period (B)

By: Marco Di Maggio and Benjamin C. Esty
Analyzes Snap’s value and analyst recommendations following the events described in the (A) case. View Details
Keywords: Sell-side Analysts; Underwriters; Investment Banking; Social Network; Discounted Cash Flow; Cost Of Capital; Conflicts Of Interest; Corporate Governance; Advertising; Quiet Period; Business Startups; Digital Marketing; Initial Public Offering; Information Infrastructure; Valuation; Venture Capital; Forecasting and Prediction; Social Media; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States; California
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Di Maggio, Marco, and Benjamin C. Esty. "Valuing Snap After the IPO Quiet Period (B)." Harvard Business School Supplement 218-096, June 2018.
  • 01 Mar 2012
  • News

Reinventing Radio Days

Kennedy Main article: Where Innovation Rules As a kid, Joe Kennedy (MBA 1985) got hooked early on the magic of radio, listening in bed at night to a crystal set he had built himself. Radio returned to his life in 2004 when—after an 11-year stint in View Details
Keywords: Garry Emmons; internet radio; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment
  • 01 Jun 2015
  • News

3-Minute Briefing: Rehito “Ray” Hatoyama (MBA 2008)

where anyone can contribute to create a “win-win” business together. When I joined Sanrio in 2008, our market cap was about $500 million. Now it’s closer to $3.5 billion, with $750 million in sales and an operating profit just over $200... View Details
Keywords: Julia Hanna; Hello Kitty; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment
  • 29 Jan 2014
  • Research & Ideas

Super Bowl Ads for Multitaskers

looking at. Increasingly, viewers are doubling up on entertainment with a second media device in their hand or on their lap to complement—and compete—with the television. In 2012, Nielsen found that close to 40 percent of smartphone and... View Details
Keywords: by Michael Blanding; Advertising; Sports
  • June 2018
  • Supplement

Valuing Snap After the IPO Quiet Period (C)

By: Marco Di Maggio, Benjamin C. Esty and Gregory Saldutte
Analyzes Snap’s value and analyst recommendations following the events described in the (B) case. View Details
Keywords: Sell-side Analysts; Underwriters; Investment Banking; Social Network; Discounted Cash Flow; Cost Of Capital; Conflicts Of Interest; Corporate Governance; Advertising; Quiet Period; Business Startups; Digital Marketing; Initial Public Offering; Information Infrastructure; Valuation; Venture Capital; Forecasting and Prediction; Social Media; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States; California
Citation
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Di Maggio, Marco, Benjamin C. Esty, and Gregory Saldutte. "Valuing Snap After the IPO Quiet Period (C)." Harvard Business School Supplement 218-116, June 2018.
  • Career Coach

Marc Herson

Marc (INSEAD '01) has extensive global experience as a venture capitalist, media executive, entrepreneur and lawyer, working in the U.S., Europe, and Africa. His most recent experience is at 2go Interactive, a start-up mobile tech company based in Cape Town, South... View Details
Keywords: Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets
  • 08 Jun 2023
  • News

Three Alumni Clubs Celebrate Leadership, Community, and History over Dinner

through floor-to-ceiling windows, and were entertained by mentalists who mingled with them during cocktails before dinner. "We go all out to make it a fantastic event at every level," says Vecchione. All funds raised from the dinner help... View Details
Keywords: Margie Kelley
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