Emotion - Publications - Faculty & Research

March 2012
Article

The New Science of Viral Ads

By: Thales Teixeira

It's the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers decide to share with family and friends. Several techniques derived from new technology can help advertisers attain this. In our research, two colleagues and I use... View Details

Keywords: Digital Marketing; Information Technology; Research; System; Marketing; Emotions; Television Entertainment

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2010
Article

An Organizational Approach to Undoing Gender: The Unlikely Case of Offshore Oil Platforms

By: Robin J. Ely and Debra E. Meyerson

This case study of two offshore oil platforms illustrates how an organizational initiative designed to enhance safety and effectiveness created a culture that unintentionally released men from societal imperatives for "manly" behavior, prompting them to let go of... View Details

Keywords: Safety; Goals and Objectives; Behavior; Organizational Culture; Performance Effectiveness; Gender; Emotions

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30 Mar 2009
Research & Ideas

Professional Networks in China and America

reported whether they relied on those people for economic resources, emotional support, career guidance, or task advice. The people we surveyed also indicated the degree to which they felt two kinds of trust—affect- and cognition-based... View Details

Keywords: by Sean Silverthorne

Portrait Project

Prash Agarwal

wasn't good, but I pretended it was. Maybe I'll finally learn and open a dessert shop. Poets like Akhtar, Wordsworth, and Vikram Seth have skillfully given my emotions a voice; I hope my poetry, too, will give that gift to someone. I want... View Details

17 Dec 2001
Research & Ideas

Enterprising Women

offered by "emotional intelligence," a quality more often credited to women than men? New Yorker Susan Willet Bird cited Mayor Rudy Giuliani's transformation in the public eye from dictator to benign emperor, a reversal which she attributed in part to his... View Details

Keywords: by Julia Hanna

20 Nov 2017
Blog Post

A Summer Internship with the International Rescue Committee

prior, arriving here with no contacts and no English, ready to start a new life. Seeing her would have been an emotional experience no matter what, but having been supported through chemo for the prior few months, arriving together on the... View Details

Keywords: Nonprofit / Government

30 Jul 2014
Lessons from the Classroom

Teaching The Deal

thinking they are fine and find out they are too passive or too aggressive." Intense Emotions Can Work Students learn that it's important to keep their emotions in check in many cases, but at the same... View Details

Keywords: by Dina Gerdeman; Education

08 May 2015
News

Adopting a common language can strengthen global companies

can help all employees work together more effectively, including building awareness of the emotional dynamics involved in cross-language business communications; creating safe environments for language practice; and reinforcing an... View Details

24 Apr 2014
News

A passion for the sea doubles the percent of ocean set aside for conservation

population will expand by 150 percent. Recently, the Bertarelli Foundation also established a reserve around Belize's Turneffe Atoll. It is the world’s second-largest coral reef with more than 500 species of fish. “To be successful, you have to be personally engaged,”... View Details

02 Dec 2014
Blog Post

Building a Consumer-Centric Strategy: Highlights from the Marketing & CPG Club’s Conference

for female athletes around the world. Students learned how marketers are dealing with shrinking budgets and measuring the ROI of their marketing mix on the panel “A Marketer’s Reality: Building Brands on a Budget” and how to resonate on an View Details

Web

Introduction - The Product - The Human Factor – Baker Library | Bloomberg Center, Historical Collections

breakfast cereals. In the industrial photograph collection, business school students could study techniques of commercial photographers who exploited the dual nature of the medium: photographic realism (or the illusion of it) within a highly theatrical context meant to... View Details

15 Sep 2015
News

Easing the Costs of Saving a Child

ask: ‘If your organization was to suddenly disappear, would the world shed a tear?’ I always liked her thought-provoking metaphor.” Honing Pathways’ mission is an ever work in progress. Taylor and his team recognize that emotional support... View Details

Keywords: Jill Radsken

01 Oct 2000
News

Rationale for Non-Rationality: Why We Make Bad Choices

into the conscious part of the brain, affecting its operation -- a phenomenon familiarly known as the "fight-or-flight" response. While this reaction is invaluable in the face of physical threat, Jensen noted, "it is also generated by the threat of View Details

Keywords: Laura Singleton (MBA '88)

07 Jun 2010
Research & Ideas

Improving Brand Recognition in TV Ads

emotions of viewers. "To make this analysis even more useful, we need to get a measure of the enjoyment or the feeling a person is experiencing while watching a commercial—and we want that to be as unobtrusive as the eye tracker, at... View Details

Keywords: by Julia Hanna; Media & Broadcasting; Entertainment & Recreation

15 Apr 2002
Research & Ideas

In the Virtual Dressing Room Returns Are A Real Problem

electronic commerce than in the B2B segment, since industry standards for characterizing color and fabric are more familiar forms of communication for business partners than for individual consumers. Compounding the difficulty in characterizing the product is the... View Details

Keywords: by Jan Hammond & Kristin Kohler; Apparel & Accessories; Fashion; Consumer Products; Manufacturing; Retail

01 Feb 2002
News

HBS Press Books in Brief

The authors draw lessons from the experience of financial intermediaries and illustrate these lessons through a variety of fascinating case studies. In Primal Leadership: Realizing the Power of Emotional Intelligence, by Daniel Goleman,... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

Web

Getting Things Done: Motivating Yourself and Others - Course Catalog

the wide range of motivational factors that drive human behavior in an organizational context, including pay, perquisites, promotions, opportunities for skill development, social approval, fairness, stress, emotional states, autonomy,... View Details

14 Oct 2014
News

Sailing lessons give disabled children and adults greater life skills

A freak accident at age 21 left Paul Callahan (MBA 1992) a quadriplegic. It was a moment that led him, ultimately, to cast off from a career in wealth management at Goldman Sachs to take the helm of Sail to Prevail, a nonprofit that helps people with physical and View Details

01 Jun 2001
News

Reunions Offer Job Search, Career Assistance

emotional components. “This pep talk portion of the presentation can be particularly useful for those in a time of transition,” says Gardella. “Bob gave us a chance to share personal experiences,” notes 5th Reunion attendee Thierry R.... View Details

Keywords: Rogelio Fussa; Professional Services

05 Jul 2011
News

Driving Innovation

today,” Stewart said. Putting her clairvoyance to work, with smartphones now outshipping PCs, Stewart predicted in the article that mobile-optimized Web sites will be the next frontier for consumer marketers who are looking to advance on the competition. “There's the... View Details

Keywords: News, Library, Internet, and Other Services; Information

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