Publications

October 2023 (Revised November 2023)
Case

Recycle & Re-Match: The Future of Soccer Turfs

By: George Serafeim, Lena Duchene and Carlota Moniz

By August 2023, Re-Match, an artificial turf waste-to-value company, had operations in Denmark and the Netherlands and had recycled over 160,000 tons of waste and plastic fiber. With recent capital injection from the VC firm Verdane and a dual revenue business model,... View Details

February 2018
Case

Amazon, Google, and Apple: Smart Speakers and the Battle for the Connected Home

By: Rajiv Lal and Scott Johnson

Amazon, Google, and Apple all offer their own smart speaker. The devices represent each firm's entry point into the connected home market. All three companies come into the space with their own strengths and weaknesses. Who will win? View Details

12 Feb 2019
First Look

New Research and Ideas, February 12, 2019

collection and privacy. Finally, we discuss emerging challenges surrounding software-driven medical devices, including open regulatory questions, advancements in underlying digital technology, and the likely necessity of new payment and... View Details

Keywords: Dina Gerdeman

13 May 2014
First Look

First Look: May 13

"freemium" business model, which is used by some Internet businesses and smartphone application developers to give users free basic features of a digital product and access to premium functionality for a subscription fee. The... View Details

Keywords: Sean Silverthorne

March 2021 (Revised February 2025)
Teaching Note

Afterpay U.S.: The Omnichannel Dilemma

By: Antonio Moreno and Anibha Singh

Teaching Note for HBS Case No. 519-086. In 2018, Nick Molnar, the founder of the Australia-based online payment service Afterpay began its expansion to the U.S. market. The service had gained a loyal following in Australia by enabling customers to pay for online... View Details

May 2024
Supplement

gWorks (A)

By: Richard S. Ruback and Royce Yudkoff

In January of 2019, Joe Heieck, CEO of gWorks, was deciding whether to proceed with his acquisition of Data Tech, that was a business roughly the same size as gWorks. gWorks, which provided geospatial software to small city and rural county governments, was acquired by... View Details

August 2022
Case

SuperRare: Turning an NFT Marketplace into a DAO

By: Jeffrey J. Bussgang, Scott Duke Kominers and Amy Klopfenstein

In June 2021, John Crain and Jonathan Perkins, the founders of SuperRare, a marketplace for non-fungible tokens (NFTs), contemplate whether to transform their company into a decentralized autonomous organization (DAO). Crain and Perkins founded SuperRare in 2018 to... View Details

November 2012 (Revised May 2013)
Case

ASUSTeK and the Google Nexus 7 Tablet

By: Willy C. Shih and Jyun-Cheng Wang

Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung... View Details

27 Feb 2007
First Look

First Look: February 27, 2007

letter from the Recording Industry Association of America, Inc. (RIAA) asking him to shut down eDonkey, MetaMachine's popular file-sharing system. In September 2005, more than 30 million users relied on eDonkey to share digital files,... View Details

Keywords: Martha Lagace

23 Jun 2016
Op-Ed

Brexit: Should Britain Stay or Go?

that the rest of the countries in the EU are Britain’s largest market – countries to which it needs unimpeded access. Foreign firms and banks invest in Britain because it is a business-friendly platform for accessing that wider market.... View Details

Keywords: by Geoffrey G. Jones & Dante Roscini

29 Oct 2014
Research & Ideas

Inventing Products is Less Valuable Than Inventing Ideas

social network that would allow everyone to share their lives with one another across geographies. "Compared to the value of the global network idea, the value of the actual product of a platform for college kids was much less,"... View Details

Keywords: by Michael Blanding; Technology

25 Mar 2021
Research & Ideas

Steer Clear of the Blind Spots That Derail Experiments

overly narrow goals. Consider the experience of Airbnb, which ran experiments to evaluate booking strategies but ignored the potential for discrimination. After research by Luca and colleagues found evidence of widespread discrimination on the View Details

Keywords: by Danielle Kost

04 Jul 2016
Research & Ideas

Is Your Org Chart Stuck in a Rut? Try a Scientific Experiment

Digital Initiative and the HBX Live virtual classroom, the o-Lab aims to help businesses solve their problems by changing the way their company is organized, and to make that change by introducing a more theoretical and experimental... View Details

Keywords: by Carmen Nobel

14 Nov 2017
First Look

New Research and Ideas: November 14, 2017

academic psychologists, Harvard Business School professors, directors of organizations, and government officials. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51447 Winter 2017 Oxford Review of Economic Policy The Market Design and Policy of Online... View Details

Keywords: Carmen Nobel

29 May 2018
First Look

New Research and Ideas, May 29, 2018

from digital platforms have the potential to improve our understanding of gentrification and enable new measures of how neighborhoods change in close to real time. Combining data on businesses from Yelp with... View Details

Keywords: Dina Gerdeman

December 2018
Case

Choosy

By: Jeffrey J. Bussgang and Julia Kelley

Founded in 2017, Choosy is a data-driven fashion startup that uses algorithms to identify styles trending on social media. After manufacturing similar items using a China-based supply chain, Choosy sells them to consumers through its website and social media pages.... View Details