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  • 08 Jul 2008
  • First Look

First Look: July 8, 2008

is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits... View Details
Keywords: Martha Lagace
  • 31 Jul 2019
  • News

Skydeck Live: The Rise of the FOMO Sapiens

things that aren't digital, and getting them outside and away from that. And those are really hard. The good news is, and I don't purport to be an expert on digital mindfulness at all, because I think there's so much ink being spilled in... View Details
  • 09 Apr 2019
  • First Look

New Research and Ideas, April 9, 2019

recognized the urgency for a change in its business model from the traditional “Windows first” strategy, with its reliance mainly on the sales of on-premises licensed software. Thus, the company began to shift its strategy to an “AI/cloud first” strategy to capture the... View Details
Keywords: Dina Gerdeman
  • 29 Apr 2014
  • First Look

First Look: April 29

ambitions. Purchase this case: http://hbr.org/product/novartis-leading-a-global-enterprise/an/413096-PDF-ENG Harvard Business School Case 414-028 Man Jit Singh at Sony Entertainment Television (A) Explores the role of CEO Man Jit Singh and his senior management... View Details
Keywords: Sean Silverthorne
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=408095 Big Spaceship: Ready to Go Big? Harvard Business School Case 409-047 Big Spaceship, a digital marketing agency, faced a rather big challenge: How to... View Details
Keywords: Martha Lagace
  • 01 Dec 2016
  • News

Alumni Books of 2016

of the wonders that surround each of us is coupled with Flatt’s candid, empowering reflections on existence and his illness. The CMO’s Social Media Handbook by Peter Friedman (MBA 1983) (LiveWorld) Thirty years of experience informs this... View Details
  • 07 Aug 2007
  • First Look

First Look: August 7, 2007

downloads, and other emerging digital media (such as Internet Protocol TV). BBC WW delivered its profits back to the BBC. Since 2004, BBC WW profits had more than doubled. Purchase this case:... View Details
Keywords: Martha Lagace
  • 14 Jan 2014
  • First Look

First Look: January 14

following question: how can data and analytic tools be used to create new value? The authors have explored that question with many clients. In their work, they've seen IT create new value in five patterns: using data from sensors in objects to improve offerings (think... View Details
Keywords: Sean Silverthorne
  • 19 Jun 2017
  • News

Can Neuroscience Find You the Perfect Job?

When you become an entrepreneur, a woman entrepreneur, you basically are entering the single digits club, and it's a shock. It was a shock to me to go to meetings or dinners or whatever the case may be and just constantly be surrounded by... View Details
  • Web

Year in Review | Annual Report 2024

Co-Presidents of Harvard Business Publishing (HBP). Desmarais joined HBP in 2018 after driving high-impact growth initiatives in global media and learning companies. Most recently, she served as Chief Operating Officer, building an... View Details
  • 05 Aug 2008
  • First Look

First Look: August 5, 2008

case: http://harvardbusinessonline.hbsp.harvard.edu /b01/en/common/item_detail.jhtml?id=606004 Glass Egg Digital Media Harvard Business School Case 508-066 Glass Egg is an outsource games development firm in... View Details
Keywords: Martha Lagace
  • 06 Mar 2012
  • First Look

First Look: March 6

Science of Viral Ads Author:Thales Teixeira Publication:Harvard Business Review 90, no. 3 (March 2012) Abstract It's the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers decide to share with family and... View Details
Keywords: Sean Silverthorne
  • Web

Print View - Course Catalog

Operations Management Thomas Eisenmann , Robert Howe Fall 2024 Q1Q2 3.0 Digital Marketing Workshop Marketing Jacob Cook Fall 2024 Q1 1.5 Doing Business with China 2035: Navigating Uncertainty General Management William Kirby Spring 2025... View Details
  • 12 Jul 2021
  • News

Alumni Confront the COVID-19 Crisis

overwhelmed, Alene continued production, providing face shields free of charge to more than 300 organizations across a dozen states. Among the media outlets that featured the effort were ABCs: Pandemic What You Need To Know, The White... View Details