Publications

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November 2022
Teaching Note

Proximie: Using XR Technology to Create Borderless Operating Rooms

By: Ariel D. Stern, Alpana Thapar and Menna Hassan

Founded by Nadine Hachach-Haram in 2016, Proximie was a digital medicine platform that used mixed reality and a host of digital audio and visual tools to enable clinicians, proctors, and medical device company personnel to be virtually present in operating rooms (ORs),... View Details

Keywords: Technological Innovation; Business Growth and Maturation; Growth and Development Strategy; Corporate Social Responsibility and Impact; Decision Making; Health Industry; Medical Devices and Supplies Industry

September 2020
Case

True North: Pioneering Analytics, Algorithms and Artificial Intelligence

By: Karim R. Lakhani, Kairavi Dey and Hannah Mayer

True North was a private equity fund that specialized in the growth and buyout of mid-market, India-centric companies. The leadership team initially believed that technology was not core to traditional businesses and steered clear of new age technology-oriented... View Details

Keywords: Artificial Intelligence; Information Technology; Management; Operations; Organizations; Leadership; Innovation and Invention; Business Model; AI and Machine Learning; Computer Industry; Technology Industry

01 Sep 2023
News

Money Does Grow on (Family) Trees

For 17 years, Andre Kearns (MBA 1999) has been tracing his family tree. One by one, he has added branches, grounding himself in a long and sometimes complicated lineage. Through family stories, forgotten heirlooms, and vital records, Kearns has traveled back through... View Details

Keywords: April White; Illustrations by Fabio Consoli; News, Library, Internet, and Other Services; Information

11 Apr 2023
Research & Ideas

Is Amazon a Retailer, a Tech Firm, or a Media Company? How AI Can Help Investors Decide

that maintain the system, review the categories and how they classify companies. "In the last 20 years, the boundaries of businesses have become much more diffuse because of digital technology driven business models." In contrast, the... View Details

Keywords: by Danielle Kost; Consumer Products; Real Estate; Financial Services; Retail

September 2023 (Revised May 2025)
Teaching Note

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman

Teaching Note for "On," HBS Case No. 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the Speedboard, and... View Details

September 2023 (Revised September 2023)
Supplement

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman

Slides to support the teaching of the On case, 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the... View Details

24 Jul 2018
First Look

New Research and Ideas, July 24, 2018

to change your life. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54720 in press Health Care Management Review Innovation Contest: Effect of Perceived Support for Learning on Participation By: Jung, Olivia S., Andrea... View Details

Keywords: Dina Gerdeman

2021
Working Paper

The Value of Data and Its Impact on Competition

By: Marco Iansiti

Common regulatory perspective on the relationship between data, value, and competition in online platforms has increasingly centered on the volume of data accumulated by incumbent firms. This view posits the existence of "data network effects," where more data leads to... View Details

Keywords: Online Platforms; Data Network Effects; Analytics and Data Science; Value; Competition; Digital Platforms

SSRN

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Web

HBS Health Care Initiative - Blog: Health Supplement

Practitioners Topics Topics Biotech/pharma Care Delivery Clinical Trials Digital Health Global Health Health Care Entrepreneurship Health Care Innovation Health Care Investment Health Care at HBS... View Details

February 2021
Case

Threadless: The Renewal of an Online Community

By: Shane Greenstein, Karim Lakhani and Christian Godwin

Threadless, an online apparel company and artist community which Jake Nickell founded in 2000, continued to maintain its status as a top company in the online apparel industry during its second decade. From 2010 to 2020, Threadless continued to operate its... View Details

2024
Working Paper

Moral Incoherence During Category Emergence: The Contentious Case of Connected Toys

By: Ryann Noe

Through a longitudinal study of the emergence of connected toys – physical toys that interact with digital devices – I build theory about moral incoherence: when competing views about the moral worth of a category persist over time. During the course of their... View Details

Keywords: Technological Innovation; Technology Adoption; Moral Sensibility; Market Entry and Exit; Consumer Behavior

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16 Oct 2023
HBS Case

Advancing Black Talent: From the Flight Ramp to 'Family-Sustaining' Careers at Delta

2020, Delta’s plans looked promising. It was the first airline to headline the Consumer Electronics Show in Las Vegas, with Bastian as the headline speaker. He was joined on stage by Nicole Jones, the African-American Director of View Details

Keywords: by Lane Lambert; Air Transportation

02 Oct 2007
First Look

First Look: October 2, 2007

Working PapersDigital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers Authors:John A. Deighton and Leora Kornfeld Abstract The digital interactive transformation in marketing is not unfolding, as many... View Details

Keywords: Martha Lagace

November 2012 (Revised May 2013)
Case

ASUSTeK and the Google Nexus 7 Tablet

By: Willy C. Shih and Jyun-Cheng Wang

Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung... View Details

22 Mar 2024
Research & Ideas

Open Source Software: The $9 Trillion Resource Companies Take for Granted

Hoffmann, a postdoctoral scholar at the Laboratory for Innovation Science at Harvard (LISH) at the Digital Data Design Institute at Harvard, and Yanuo Zhou, a doctoral candidate at the University of Toronto.... View Details

Keywords: by Rachel Layne; Computer; Information Technology; Technology

08 Aug 2022
HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

part of a successful business strategy is not to get complacent but to always challenge oneself and innovate to stay relevant with market trends. He points to the example of photo company Eastman Kodak, back then the market leader, which... View Details

Keywords: by Shalene Gupta; Media & Broadcasting; Music

April 2024
Case

Dr. Tom Mihaljevic and Cleveland Clinic

By: Linda A. Hill and Lydia Begag

In December 2022, Dr. Tomislav (“Tom”) Mihaljevic, CEO and President of Cleveland Clinic, was reflecting on the last few years at the hospital, marked both by unprecedented challenges and remarkable achievements. Cleveland Clinic had recently been ranked the world’s... View Details