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  • March 1998 (Revised April 1998)
  • Case

Lehigh Steel

By: V.G. Narayanan and Laura Donohue
Lehigh Steel is a specialty steel manufacturer that plummeted from record profits to record losses in less than three years, driven by an inability to distinguish between profitable and unprofitable business. The scale and growth of service activities and overhead... View Details
Keywords: Measurement and Metrics; Product; Cost; Activity Based Costing and Management; Profit; Accounting; Corporate Finance; Steel Industry
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Narayanan, V.G., and Laura Donohue. "Lehigh Steel." Harvard Business School Case 198-085, March 1998. (Revised April 1998.)
  • May 1994 (Revised January 1995)
  • Case

Warner Cable (A) and (B) (Condensed)

The new general manager of Warner Cable's Medford, Massachusetts complex faces a number of turnaround challenges in 1985, including service deficiencies, customer complaints, high turnover, and low employee morale. By 1988 he has turned the situation around, but some... View Details
Keywords: Organizational Change and Adaptation; Management Style; Change Management; Performance Improvement; Telecommunications Industry; Massachusetts
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Sonnenfeld, Jeffrey A. "Warner Cable (A) and (B) (Condensed)." Harvard Business School Case 394-198, May 1994. (Revised January 1995.)
  • 28 Apr 2003
  • Research & Ideas

Supply Chain Risk: Deal With It

efficiency has been cast in high relief, supply chain managers realize that they can no longer focus solely on cost reduction—any calculation of a supply chain's return on investment must also take customer satisfaction into account.... View Details
Keywords: by David Stauffer
  • January 1989 (Revised February 1993)
  • Case

Warner Cable (A)

The new general manager of Warner Cable's Medford, Massachusetts complex faces a number of turnaround challenges in 1985, including service deficiencies, customer complaints, high turnover, and low employee morale. By 1988 he has turned the situation around, but some... View Details
Keywords: Organizational Change and Adaptation; Management Style; Human Resources; Telecommunications Industry; Massachusetts
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Sonnenfeld, Jeffrey A. "Warner Cable (A)." Harvard Business School Case 489-092, January 1989. (Revised February 1993.)
  • November 2010 (Revised April 2011)
  • Case

Aman Resorts

By: Eugene Soltes and Aldo Sesia
This case describes the operating model and philosophy of this high-end set of global properties. Aman relies on employees taking considerable initiative to deliver the highest quality personalized service in the hospitality industry. The case also highlights Aman's... View Details
Keywords: Business Model; Customer Focus and Relationships; Customer Satisfaction; Globalized Firms and Management; Employees; Service Delivery; Business Strategy; Accommodations Industry
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Soltes, Eugene, and Aldo Sesia. "Aman Resorts." Harvard Business School Case 111-012, November 2010. (Revised April 2011.) (request a courtesy copy.)
  • October 2019
  • Case

Kaspi.kz IPO

By: Victoria Ivashina and Esel Çekin
This case follows Kaspi.kz, a private equity (Baring Vostok) co-owned retail bank in Central Asia that evolved into a fintech, payments and e-commerce company. It provides insights into private equity financing, portfolio company management, and initial public offering... View Details
Keywords: Finance; Private Equity; Initial Public Offering; Organizational Change and Adaptation; Central Asia
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Ivashina, Victoria, and Esel Çekin. "Kaspi.kz IPO." Harvard Business School Case 220-007, October 2019.
  • June 2019 (Revised July 2019)
  • Case

Building a Meritocracy at Alghanim Industries

By: Paul M. Healy, Susanna Gallani and Esel Çekin
Building on his father’s legacy, Omar Alghanim (MBA 2002) had been working on strengthening a performance-driven culture based on meritocracy in the family business, Alghanim Industries. The task had been particularly challenging because of traditional Middle East... View Details
Keywords: Meritocracy; Social Norms; Family Business; Organizational Culture; Performance; Diversity; Organizational Change and Adaptation; Middle East; Kuwait
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Healy, Paul M., Susanna Gallani, and Esel Çekin. "Building a Meritocracy at Alghanim Industries." Harvard Business School Case 119-019, June 2019. (Revised July 2019.)
  • January 2023
  • Teaching Note

Duolingo: Teaching Languages to the Masses

By: Youngme Moon
Teaching Note for HBS Case 323-016. At the time the case is written, Duolingo is the most popular language learning service in the world. The company has more than 40 million monthly active users, and the company’s total annual revenue has reached $250 million a year.... View Details
Keywords: Marketing; Marketing Strategy; Customer Relationship Management; Acquisition; Retention; Innovation and Invention
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Moon, Youngme. "Duolingo: Teaching Languages to the Masses." Harvard Business School Teaching Note 323-070, January 2023.
  • April 2006 (Revised October 2006)
  • Case

Best Buy Co., Inc.: Customer-Centricity

By: Rajiv Lal, Carin-Isabel Knoop and Irina Tarsis
With FY2005 sales of $27.3 billion, Richfield, Minn.-based Best Buy Co., Inc. was the leading retailer of consumer electronics, home-office products, and related services in North America. Its operations included the distinct store formats Best Buy, Future Shop in... View Details
Keywords: Customer Focus and Relationships; Service Operations; Business Earnings; Financial Crisis; Failure; Business Model; Leadership; Segmentation; Value Creation; Electronics Industry; United States; Canada; Mongolia
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Lal, Rajiv, Carin-Isabel Knoop, and Irina Tarsis. "Best Buy Co., Inc.: Customer-Centricity." Harvard Business School Case 506-055, April 2006. (Revised October 2006.)
  • October 2000 (Revised April 2001)
  • Case

Cost of Capital at Ameritrade

By: Mark L. Mitchell and Erik Stafford
Ameritrade Holding Corp. is planning large marketing and technology investments to improve the company's competitive position in deep-discount brokerage by taking advantage of emerging economies of scale. In order to evaluate whether the strategy would generate... View Details
Keywords: Developing Countries and Economies; Asset Pricing; Cash Flow; Cost of Capital; Investment; Marketing; Mathematical Methods; Competition; Information Technology; Internet and the Web; Financial Services Industry
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Mitchell, Mark L., and Erik Stafford. "Cost of Capital at Ameritrade." Harvard Business School Case 201-046, October 2000. (Revised April 2001.)
  • May 2019
  • Supplement

Kjell and Company: Motivating Salespeople with Incentive Compensation (C)

By: Doug J. Chung
Kjell & Company was a Swedish retail electronics chain. The company’s products consisted of home electronics and accessories. The company was noted for its excellent customer service and a fair “one-for-all” HR policy. Historically, the salespeople had been compensated... View Details
Keywords: Salesforce Management; Compensation and Benefits; Change Management; Behavior; Electronics Industry; Sweden
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Chung, Doug J. "Kjell and Company: Motivating Salespeople with Incentive Compensation (C)." Harvard Business School Supplement 519-095, May 2019.
  • 01 Oct 2012
  • Research & Ideas

Better by the Bundle?

bundle—known as an Extra Value Meal—for cheaper than the products would cost if purchased individually. “Bundling is pervasive in several markets, and it works in many cases” But those same customers might not value being given only the... View Details
Keywords: by Dina Gerdeman
  • January 2017 (Revised May 2019)
  • Case

Kjell and Company: Motivating Salespeople with Incentive Compensation (A)

By: Doug J. Chung
Kjell & Company was a Swedish retail electronics chain. The company’s products consisted of home electronics and accessories. The company was noted for its excellent customer service and a fair “one-for-all” HR policy. Historically, the salespeople had been compensated... View Details
Keywords: Salesforce Management; Compensation and Benefits; Change; Decision Making; Electronics Industry; Sweden
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Chung, Doug J. "Kjell and Company: Motivating Salespeople with Incentive Compensation (A)." Harvard Business School Case 517-090, January 2017. (Revised May 2019.)
  • Article

Vungle Inc. Improves Monetization Using Big-Data Analytics

By: Bert De Reyck, Ioannis Fragkos, Yael Grushka-Cockayne, Casey Lichtendahl, Hammond Guerin and Andrew Kritzer
The advent of big data has created opportunities for firms to customize their products and services to unprecedented levels of granularity. Using big data to personalize an offering in real time, however, remains a major challenge. In the mobile advertising industry,... View Details
Keywords: Big Data; Monetization; Data and Data Sets; Advertising; Mobile Technology; Customization and Personalization; Performance Improvement
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De Reyck, Bert, Ioannis Fragkos, Yael Grushka-Cockayne, Casey Lichtendahl, Hammond Guerin, and Andrew Kritzer. "Vungle Inc. Improves Monetization Using Big-Data Analytics." Interfaces 47, no. 5 (September–October 2017): 454–466.
  • 26 Jul 2010
  • Research & Ideas

Yes, You Can Raise Prices in a Downturn

a product or service varies for different customers, different buying units at the same customer, or the same customer in different contexts. What's the value of flowers delivered on—versus the day... View Details
Keywords: by Sean Silverthorne; Retail; Consumer Products
  • 12 Mar 2006
  • Research & Ideas

New Research Explores Multi-Sided Markets

School, defines these multi-sided markets as platforms that serve two or more distinct groups of customers who value each other's participation. Examples: EBay provides markets for both buyers and sellers, dating club clients are both men... View Details
Keywords: by Sean Silverthorne; Technology
  • August 2016 (Revised June 2017)
  • Case

Oversight Systems

By: Frank V. Cespedes and Amram Migdal
The case, set in May 2016, discusses sales strategy and managing sales and service at Oversight Systems, an Atlanta, Georgia–based software firm that developed analytics for organizations to monitor their data for errors, fraud, and operational inefficiencies. Included... View Details
Keywords: Sales; Sales Strategy; Entrepreneurial Sales; Entrepreneurial Sales And Marketing; Software Sales; Marketing; Marketing Management; Pricing; Salesforce Management; Distribution Channels; Marketing Strategy; Technology Industry; North America; United States; Atlanta; Georgia (state, US)
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Cespedes, Frank V., and Amram Migdal. "Oversight Systems." Harvard Business School Case 817-015, August 2016. (Revised June 2017.)

    John A. Deighton

    John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details

    Keywords: financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services
    • July 2012 (Revised January 2014)
    • Case

    HGRM: Bringing Back High Touch Hospitality

    By: Lynda M. Applegate and Gabriele Piccoli
    The case centers on the dilemma faced by Carlo Fontana, the owner-operator of a small chain of two four-star urban hotels located in Lugano, Switzerland, and the other in Milan, Italy. Having developed an extensive customer service and operations information system,... View Details
    Keywords: Entrepreneurship; Customer Relationship Management
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    Applegate, Lynda M., and Gabriele Piccoli. "HGRM: Bringing Back High Touch Hospitality." Harvard Business School Case 813-019, July 2012. (Revised January 2014.)
    • October 2002 (Revised February 2011)
    • Case

    Union Corrugating Company (A)

    By: Paul W. Marshall and Julia Stevens
    Lauri Union graduates from Harvard Business School and takes over her family's steel-corrugated roofing and siding manufacturing firm, which her mother has most recently run. The industry is mature, entry barriers to competitors are low, and the company is over 50... View Details
    Keywords: Organizational Change and Adaptation; Leading Change; Family Business; Entrepreneurship; Organizational Culture; Family Ownership; Gender; Manufacturing Industry; Steel Industry; Industrial Products Industry
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    Marshall, Paul W., and Julia Stevens. "Union Corrugating Company (A)." Harvard Business School Case 803-065, October 2002. (Revised February 2011.)
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