Customer Centric Initiative - Publications - Faculty & Research

Profile

Adam Kanner

percent to 50 percent of tickets to live events go unsold. Reasons for this excess capacity vary, from a hefty rise in ticket prices for concerts and sporting events over the past decade, to a wave of digital entertainment options that keep View Details

01 Feb 1997
News

OPM Celebrates 21st Anniversary at Gala Florida Reunion

H. Schiff Professor of Investment Banking. Drawing on his extensive research on a subject he calls his "passion" - customer loyalty - Sasser led a lively discussion on the topic of customer retention that... View Details

19 Jun 2018
First Look

New Research and Ideas, June 19, 2018

Applied Corporate Finance Investors as Stewards of the Commons? By: Serafeim, George Abstract—Over the past few years, there has been a significant increase in the number of initiatives seeking to mobilize investor voice towards positive... View Details

Keywords: Dina Gerdeman

01 Dec 2005
News

Buy the Book

perspective. “I’d never actually heard a product speak,” he recalls. “It was like listening to a can of Coca-Cola explain how it would like to be marketed.” That initial encounter inspired Deighton to write “Marketing James Patterson,” a... View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services

27 Nov 2012
News

The Beauty of the Network

first-year courses in the same classroom, in the same seat. (Pao’s undergrad institution was UC Berkeley, which, at least 27 years ago, embodied less rigid customs than those found at HBS.) “It was so intimidating,” Pao recalls. “I felt... View Details

Keywords: cosmetics; salmon; Securities, Commodities, and Other Financial Investments; Finance; Miscellaneous Manufacturing; Manufacturing; Health and Personal Care Stores; Retail Trade

06 Dec 2021
News

Tipping Point

drivers. It is a model customers are familiar with.” And it’s a model she believes could also transform the coffee industry and other commodity supply chains. Courtesy Margaret Nyamumbo “The economics of coffee are some of the most... View Details

Keywords: April White; Food Manufacturing; Manufacturing

29 Apr 2008
First Look

First Look: April 29, 2008

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=508049 Avaya (C): Implementing Demand Generation in Brazil Harvard Business School Supplement 508-050 Supplements the (A) case. Purchase this supplement:... View Details

Keywords: Martha Lagace

Web

Leadership with purpose: Redefining success and impact with Satpal Singh (SELP—India 4, 2019) - Recruiting

our customers and communities. Throughout my career, I’ve learned leadership isn’t about fitting into a mold—it’s about understanding who you are and the values that drive you. My journey has been defined by diverse challenges, inspiring... View Details

01 Mar 2016
News

Case Study: Paper Chase

integrated, with cards made in a facility Lovepop owns in Vietnam, which allows for greater flexibility. The company is doubling its revenues quarter over quarter and reported a $1.4 million run rate in late 2015. After some small initial... View Details

02 Mar 2015
Research & Ideas

‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat

arrived at this point in part due to the recession when many retailers reduced headcounts as customers focused more on price and less on service, but also as a result of long-term initiatives like self... View Details

Keywords: Re: Rajiv Lal; Retail

01 Jan 2008
News

Meg Whitman, MBA 1979

middle of a big room,” recalls Whitman from eBay’s headquarters, now called the Whitman Campus, in San Jose, California. Initially uninterested in the CEO position, upon meeting eBay founder Pierre Omidyar she realized this was no... View Details

01 Sep 2004
News

Nancy Hall (MBA 1974)

last year for a Social Enterprise Initiative event. Sitting at a table with several women who were current MBA students, I was surprised when they introduced themselves to each other. When I was at HBS, there were only fifty women on... View Details

Keywords: Susan Young; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services; Management, Scientific, and Technical Consulting Services; Professional Services

01 Sep 2012
News

HBS Is Committed to Increasing Alumni Engagement

Skeete Tatum HBS has taken on a major initiative to deepen its connection to alumni by increasing engagement and participation. To better understand the relationships that currently exist between alumni and HBS, the School has launched a... View Details

Keywords: Lisa Skeete Tatum; engagement; Educational Support Services; Educational Services

21 Mar 2024
Blog Post

IFC India: Renewable Energy - CleanMax

across the country. During the “IFC: Immersive Field Course,” HBS students had the opportunity to visit the site of a rooftop solar facility in Bangalore, India. The solar site is deployed and managed by CleanMax, the largest B2B provider of renewable energy to... View Details

16 Apr 2001
Research & Ideas

Brand Power from Wedgwood to Dell: Part One

consumers; he did it in terms of the customers he targeted. When you are making a market, who you choose as your initial customers and whom you decide not to market to is... View Details

Keywords: by Martha Lagace

18 Sep 2012
First Look

First Look: September 18

initial socialization focused on personal identity (emphasizing newcomers' authentic best selves) led to greater customer satisfaction and employee retention after six months, compared to (a) socialization... View Details

Keywords: Sean Silverthorne

01 Dec 1999
News

New HBS Portal Offers Alumni Just-In-Time Business Information

the Baker Library Management Research Center. The site, which initially granted access only to research databases, was offered to a test group made up of some 250 members of the Class of 1999, participants in the Advanced Management... View Details

01 Dec 2018
News

Case Study: Your Data, Your Health

during a Blavatnik Fellowship in Life Science Entrepreneurship at HBS. The startup employs a system for collecting reproductive cell samples from a tampon, which the customer sends to the lab for genomic analysis. The lab then provides... View Details

Keywords: Jen McFarland Flint

25 Feb 2015
Lessons from the Classroom

Scholars and Students Unpack the Digital Business Revolution

Think of Harvard Business School's recently launched the Digital Initiative (D/I) as a giant laboratory, where leading scholars and practitioners convene to research, teach, and put into practice new understandings about the relentless... View Details

Keywords: by Julia Hanna; Education; Technology

01 Jun 2022
News

Ink: Start Small, Rise Above

Nourish: We built a great line of formula-ready baby bottles, and we found a solid customer base. The unit economics made sense. The branding was great, and we were seemingly successful. Then we got a big order with Whole Foods, the dream... View Details