Filter Results:
(1,229)
Show Results For
- All HBS Web
(1,229)
- News (260)
- Research (897)
- Events (4)
- Multimedia (1)
- Faculty Publications (361)
Show Results For
- All HBS Web
(1,229)
- News (260)
- Research (897)
- Events (4)
- Multimedia (1)
- Faculty Publications (361)
- 25 Mar 2019
- News
Rent The Runway Joins the Unicorn Club
milestone, CEO Jennifer Hyman (MBA 2009), told Forbes that the company “has created a new consumer behavior of dynamic ownership and clothing rental has become an essential utility in our members’ lives.” Hyman goes on to say that RTR is... View Details
- 04 Jun 2014
- What Do You Think?
Does Internet Technology Threaten Brand Loyalty?
Summing Up Is the Potential Negative Impact of New Information Technologies on Customer Loyalties Overstated? Customers will remain loyal to brands that meet their needs, regardless of the effects of new... View Details
- 12 Nov 2021
- Op-Ed
Can Our Parenting Struggles Make Us Better Leaders?
negative (“thou shalt not”) statements in order to remain durable. My own father articulated such a framework for me before sending me off to boarding school, clearly listing the types of behaviors that were and were not acceptable.... View Details
- 20 Apr 2010
- First Look
First Look: April 20
postures. But can these postures actually cause power? As predicted, results revealed that posing in high-power (vs. low-power) nonverbal displays caused neuroendocrine and behavioral changes for both male and female participants:... View Details
Keywords: Martha Lagace
- 01 Dec 2014
- News
Making Big Data Fashionable
get designs to consumers in as little as four weeks—and at an affordable price. In 2012, Moon—who has a background in fashion design, investment banking, corporate strategy, and social commerce startups—launched Trendalytics, a visual analytics platform that mines... View Details
- 01 Mar 2014
- News
Feedback
they gave was of a European hospital that changed scheduling to be patient-centric. The entire patient experience was vastly improved and did not hurt the hospital's income. Other than the airline industry it is hard to find an industry that treats its View Details
Keywords: Health, Social Assistance
- 01 Apr 2002
- News
Siebel Addresses HBS Northern California Club
large part to its founder's emphasis on customer relations over shareholder value. Today, Siebel has over eight thousand employees in more than 34 countries. Fortune magazine ranked the company second in its 2001 listing of the "100... View Details
- 27 Aug 2018
- Sharpening Your Skills
Guts, Gall, and Good Luck: What It Takes To Be An Entrepreneur
Turning One Thousand Customers into One Million How Uber, Etsy, and Airbnb climbed from one thousand customers to one million. Skills and Behaviors that Make Entrepreneurs... View Details
Keywords: by Sean Silverthorne
- 07 May 2018
- Research & Ideas
Why Online Retailers Should Hide Their Best Discounts
they’d shopped there before, and one for customers without them. They found little difference in the buying behavior of the two groups. “Both new and existing customers behave... View Details
- 04 Apr 2019
- Cold Call Podcast
Can Mark Zuckerberg Rebuild Trust in Facebook?
very narrow slice. They know exactly the kind of customer they're looking at and they can go at them. Of course, this was subject then to other influences like the Russian influences, but I just felt that this goes way beyond Cambridge... View Details
Keywords: Re: Andi Wang
- 06 Dec 2017
- News
Puzzle Master
towards digital experiences that enhance customer engagement. In an interview with Black Enterprise, Williams-Sonoma Vice President and Head of Strategy & Business Anddria Clack-Rogers Varnado (MBA 2014) said, “Technology has always been... View Details
- 05 May 2003
- What Do You Think?
Is This a Golden Era for Marketing Productivity?
'voice' into action is the way to reach a 'golden era' in marketing productivity." Whether the real potential for improvement in marketing productivity primarily lies in the minds and behaviors of existing or potential View Details
Keywords: by James Heskett
- 29 Oct 2008
- Research & Ideas
The Next Marketing Challenge: Selling to ’Simplifiers’
sales depend on two things: the launch of new, higher-priced, higher-featured, often customized products that persuade consumers to trade in their existing appliances before they break down (think cellphones), as well as household... View Details
- 01 Dec 2014
- News
Instilling Production with Principles
going to count how much impact we have on changing the behavior of the whole industry,” she says. “We’re going to create some noise.” Next: Áslaug Magnúsdóttir (MBA 2000) — Customizing Couture Online »... View Details
- 01 Feb 1998
- News
Stephen Covey's Successful Habits
businesses in this country. Without listening, the organization (and its stakeholders) can't properly adapt to customers or the marketplace. How do you motivate business leaders who are not good listeners to become so? Force of... View Details
- 25 Sep 2009
- News
Are You Being Served?
surprising than my unexpected win was the fact that all through the process, the state — and its oft-reviled bureaucracy — went out of its way to be fair, courteous, and forgiving. It got me to thinking: Has government been forced to become more View Details
- 25 Aug 2022
- News
Action Plan: Fired Up
fundamental purpose that’s meaningful both to customers and employees,” he says. “You strive to be the best version of your customers.” That goal was relatively easy to attain in his previous role as CEO of the trendsetting headphone... View Details
- 28 May 2019
- News
Leading Questions
successful.” The assessment trend is also driven by companies that are eager for what Schlatka calls “people data.” Businesses that have long relied on customer numbers and financial reports to make important decisions have recognized... View Details
Keywords: April White
- August 2002 (Revised June 2006)
- Case
Great Dakota Bank: Online Banking
By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar
In 2002, Great Dakota Bank's retail division is considering how heavily it should be promoting the company's online banking service. A recent promotional campaign appears to have significantly increased enrollments in online banking, but it is unclear whether the bank... View Details
Keywords: Banks and Banking; Internet and the Web; Customer Relationship Management; Consumer Behavior; Demand and Consumers; Technological Innovation; Customer Value and Value Chain; Customer Satisfaction; Management; Service Operations; Banking Industry
Frei, Frances X., Youngme E. Moon, and Hanna Rodriguez-Farrar. "Great Dakota Bank: Online Banking." Harvard Business School Case 603-011, August 2002. (Revised June 2006.)
- 06 Sep 2005
- Research & Ideas
When Product Variety Backfires
Gourville discusses the cause of "variety backfire" and gives practical advice to avoid it. Poping Lin: Traditionally, companies have followed the "more is better" route when offering customers choices. Your research... View Details