Crisis Marketing - Publications - Faculty & Research

09 Dec 2008
First Look

First Look: December 9, 2008

supplement: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=208125 China's Financial Markets: 2007 Harvard Business School Note 208-147 Provides an overview of capital markets in mainland China in 2007,... View Details

Keywords: Martha Lagace

03 Apr 2012
First Look

First Look: April 3

512-004 Domino's Pizza is the world's second largest pizza company with 9,436 stores globally, 95% of which are franchised. Domino's franchisees in the U.S. market were able to purchase fresh dough, cheese, pizza toppings, and other menu... View Details

Keywords: Carmen Nobel

14 Nov 2012
Research & Ideas

New Agenda for Corporate Accountability Reporting

How do you measure corporate accountability? And can you do it credibly? Since the financial crisis of 2008-2009, for-profit corporations are facing greater demand to disclose more than revenues and expenses on annual financial reports. In response, some are pointing... View Details

Keywords: by Martha Lagace; Accounting; Energy; Utilities

15 Apr 2008
First Look

First Look: April 15, 2008

Working PapersOrganizational Design and Control across Multiple Markets: The Case of Franchising in the Convenience Store Industry Authors:Dennis Campbell, Srikant M. Datar, and Tatiana Sandino Abstract Many companies operate units which are dispersed across... View Details

Keywords: Martha Lagace

22 Aug 2017
First Look

First Look at New Research and Ideas, August 23

determinants underlying the global economic geography of multinational firms. In particular, we run a horserace between two distinct economic forces: location fundamentals and agglomeration economies. We find that location fundamentals, including View Details

Keywords: Sean Silverthorne

22 Apr 2015
Op-Ed

Reforming Greece: Myths and Truths

firms-partly thanks to changes in labor regulations that made labor markets more flexible. Reforms were also effective at cutting red tape that prevented entrepreneurs from starting businesses. The number of days to start a business... View Details

Keywords: by George Serafeim

October 2013
Supplement

Dongfeng Nissan's Venucia (C)

By: Forest Reinhardt, Mayuka Yamazaki and G.A. Donovan

The (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to... View Details

Keywords: China; Japan; Environment; Sustainability; Cross-cultural/cross-border; Competitive Strategy; Product Launch; Global Strategy; Multinational Firms and Management; Crisis Management; Cross-Cultural and Cross-Border Issues; Auto Industry; China; Japan

Citation

Purchase

October 2013
Case

Dongfeng Nissan's Venucia (A)

By: Forest Reinhardt, Mayuka Yamazaki and G.A. Donovan

The (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to... View Details

Keywords: China; Japan; Cross-cultural/cross-border; Multinational Firms; Competitive Strategy; Product Launch; Global Strategy; Multinational Firms and Management; Crisis Management; Cross-Cultural and Cross-Border Issues; Auto Industry; China; Japan

Citation

Educators

Purchase

15 Mar 2016
First Look

March 15, 2016

is still thriving—while dramatically reinventing it? How do you envision a change in your current business model before a crisis forces you to abandon it? Innovation guru Vijay Govindarajan expands the leader's innovation tool kit with a... View Details

13 Jun 2012
HBS Case

HBS Cases: A Startup Takes On the Credit Ratings Giants

Fons is about to propose a strategy to Kroll to launch KBRA. Along with Fons, an economist specializing in credit risk and rating agency issues, students are asked to consider several key questions: Should KBRA enter this business, which despite the economic View Details

Keywords: by Maggie Starvish; Banking; Financial Services

09 Jun 2003
Research & Ideas

Around the World of Entrepreneurial Ventures

doesn't have a global perspective on access to resources. Its customers include Wal-Mart, Kmart, and Target; it has 60 percent market share in the U.S. But, like many Korean firms, Jinwoong financed itself with lots of debt from Korean... View Details

Keywords: by Martha Lagace

17 Jul 2012
First Look

First Look: July 17

mixed results, into developed markets even as the opportunities of its region have grown stronger and stronger. Ultimately Natura has moved beyond stereotypes of globalization, recognizing that winning in Argentina, Chile, and Mexico can... View Details

Keywords: Sean Silverthorne

27 Apr 2021
Research & Ideas

New Research: Surviving Bankruptcy, Useful Economics, and Retirement

Crisis or Opportunity? Psychological Science Ayse Yemiscigil, A.V. Whillans, and N. Powdthavee “Does retirement lead to an existential crisis or present an opportunity to experience a renewed sense of... View Details

20 Aug 2007
Research & Ideas

HBS Cases: Using Investor Relations Proactively

linked to politics, economics, and ecology. Any bit of news, such as an oil tanker spill, a technical problem at a plant, or a political crisis in 1 of their sourcing countries, can send their share prices into a tailspin. Even good news... View Details

Keywords: by Martha Lagace; Energy; Utilities

18 May 2009
Research & Ideas

The Unseen Link Between Savings and National Growth

the data) and generate realistic theories of the stock market and of the co-movement across countries at different horizons. I am using this to explore the macro consequences of the current crisis in the... View Details

Keywords: by Sarah Jane Gilbert

16 Nov 1999
Lessons from the Classroom

Leading Change and Organizational Renewal

and operate profitably. But, far too often, that success breeds inertia. As customers and markets change, organizations must continually sow fresh seeds if they are to remain a viable force in tomorrow's markets. In this program, we... View Details

Keywords: by Staff

01 Dec 2015
Research & Ideas

What to Do When Your Organization Has Dueling Missions

social enterprise (WISE), a type of organization that helps people transition back into the labor market after long-term unemployment. It also exemplifies what organization theorists call a hybrid: Rather than depending on charitable... View Details

Keywords: by Carmen Nobel

17 Feb 2014
Research & Ideas

Companies Detangle from Legacy Pensions

difficult question, How are we going to make good on those promises? Pensions are a costly legacy for many companies. Photo: iStockPhoto The question is particularly urgent now, says Viceira, who teaches in the area of investment management and capital markets. For... View Details

Keywords: by Michael Blanding; Aerospace; Financial Services

05 Mar 2007
Research & Ideas

Risky Business? Protecting Foreign Investments

so that it would act in the national interest. Exporting began to be seen as a route to development, and foreign firms offered both the technology and access to markets that might make exports possible. Many state-owned firms—some of... View Details

Keywords: by Sean Silverthorne; Energy; Utilities

21 Dec 2009
Research & Ideas

Good Banks, Bad Banks, and Government’s Role as Fixer

Most books about the nation's financial crisis tell us what happened. In his new book, HBS senior lecturer Robert Pozen tells us how to fix the system. A financial industry veteran and chairman of MFS Investment Management, a Boston firm... View Details

Keywords: by Roger Thompson; Banking; Financial Services

Publications