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  • All HBS Web  (2,364)
    • People  (10)
    • News  (736)
    • Research  (1,240)
    • Events  (12)
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Show Results For

  • All HBS Web  (2,364)
    • People  (10)
    • News  (736)
    • Research  (1,240)
    • Events  (12)
    • Multimedia  (30)
  • Faculty Publications  (739)
← Page 35 of 2,364 Results →
  • 01 Feb 2014
  • News

Mwahahaha…

  • 14 Oct 2008
  • Research & Ideas

Should You Bring Advertising Expertise In-House?

developing in-house advertising capabilities, especially in technology-oriented and creative industries. Working with Silk on the study were Sharon Horsky of Bar-Ilan University and Steven C. Michael (HBS PhDBE '93) of the University of... View Details
Keywords: by Sarah Jane Gilbert; Advertising
  • Research Summary

Science-Based Business and the Business of Science

By: H. Kent Bowen
Science and technology can provide strategic advantage to companies' through differentiated products and processes. The focus of our research is on unusually productive and creative labs that are the sources of breakthroughs that create platforms for sustained... View Details
  • 11 Dec 2012
  • News

It's Not Your Typical Job

  • 31 Jul 2014
  • News

Decluttering the company

  • Research Summary

My research draws upon social and cultural theories to address three important topics in marketing: branding strategy, organizing to deliver creative content, and cultural consumer behavior:

1)Branding Strategy: How are iconic brands built?

I have... View Details

  • June 2023
  • Case

ByteDance: TikTok and the Trials of Going Viral in 2023

By: William C. Kirby, Noah B. Truwit and John P. McHugh
In March 2023, Chew, with an army of well-paid U.S. lobbyists and TikTok creators, descended on Washington. In his testimony, he planned to highlight the 150 million daily active American users on TikTok and how the platform had benefitted small business owners and... View Details
Keywords: Social Media; International Relations; Government Legislation; China; United States
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Kirby, William C., Noah B. Truwit, and John P. McHugh. "ByteDance: TikTok and the Trials of Going Viral in 2023." Harvard Business School Case 323-120, June 2023.
  • 04 Feb 2014
  • First Look

First Look: February 4

From Crowds to Collaborators: Initiating Effort & Catalyzing Interactions Among Online Creative Workers By: Boudreau, Kevin J., Patrick Gaule, Karim R. Lakhani, Christoph Riedl, and Anita Williams Woolley Abstract—Online collaborative... View Details
Keywords: Sean Silverthlorne
  • December 2005 (Revised May 2014)
  • Case

Walt Disney and the 1941 Animators' Strike

By: Nitin Nohria, Anthony Mayo and Bridget Gurtler
Focuses on the leadership lessons drawn from the events precipitating the Animator's Strike of 1941, depicting the growing pains of a company that was as much formed and changed by American culture as American culture was formed and changed by it. The tale of Walt... View Details
Keywords: Business History; Leadership; Creativity; Culture; Business Strategy; Technology Adoption
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Nohria, Nitin, Anthony Mayo, and Bridget Gurtler. "Walt Disney and the 1941 Animators' Strike." Harvard Business School Case 406-076, December 2005. (Revised May 2014.)
  • April 2009 (Revised January 2011)
  • Case

Gucci Group: Freedom within the Framework

By: Francisco de Asis Martinez-Jerez, Elena Corsi and Vincent Marie Dessain
Gucci Group's CEO had to decide if his decentralized management style was the most effective philosophy in an economic downturn. The sharing of customer information across units and its use in the creative process are key initiatives analyzed in the case. CEO Robert... View Details
Keywords: Customer Relationship Management; Decision Choices and Conditions; Globalized Firms and Management; Knowledge Sharing; Leadership; Management Style; Management Systems; Brands and Branding; Apparel and Accessories Industry
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Martinez-Jerez, Francisco de Asis, Elena Corsi, and Vincent Marie Dessain. "Gucci Group: Freedom within the Framework." Harvard Business School Case 109-079, April 2009. (Revised January 2011.)
  • TeachingInterests

Entrepreneurship in Emerging Economies (Online Course)

By: Tarun Khanna

This business and management course takes an inter-disciplinary approach to understanding and solving complex social problems. You will learn about prior attempts to address these problems, identify points of opportunity for smart entrepreneurial efforts, and... View Details

  • March 2024
  • Teaching Note

'Storrowed': A Generative AI Exercise

By: Mitchell Weiss
Teaching Note for HBS Exercise No. 824-188. “Storrowed” is an exercise to help participants raise their proficiency with generative AI. It begins by highlighting a problem: trucks getting wedged underneath bridges in Boston, Massachusetts on the city’s Storrow Drive.... View Details
Keywords: AI and Machine Learning; Entrepreneurship; Innovation and Invention; Government Administration; Transportation Industry; Public Administration Industry
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Weiss, Mitchell. "'Storrowed': A Generative AI Exercise." Harvard Business School Teaching Note 824-189, March 2024.
  • 31 Jul 2012
  • News

Two Harvard Business School Teams Win Chef Ferran Adrià's Global Ideas Challenge Competition

  • March 2013 (Revised May 2013)
  • Case

Omar Ishrak: Building Medtronic Globally

By: Bill George and Natalie Kindred
Omar Ishrak, Medtronic's first non-American CEO, aims to reinvigorate the medical device maker's growth by focusing on emerging markets, therapy innovation, and creative business models. In 2012, budget constraints in mature economies, the lack of new medical therapies... View Details
Keywords: Healthcare; Medical Devices; Medtronic; Globalization; Innovation; Reverse Innovation; Leadership; Multinational Firms and Management; Globalized Markets and Industries; Management Teams; Business Model; Emerging Markets; Global Strategy; Health Care and Treatment; Acquisition; Innovation and Invention; Manufacturing Industry; Medical Devices and Supplies Industry; China
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George, Bill, and Natalie Kindred. "Omar Ishrak: Building Medtronic Globally." Harvard Business School Case 413-065, March 2013. (Revised May 2013.)
  • October 2009
  • Case

Digital Chocolate

By: Linda A. Hill and Alison Berkley Wagonfeld
Trip Hawkins founded Digital Chocolate in Silicon Valley in 2003 to develop outstanding games for mobile devices. By 2008, the company had expanded its operations into four countries, and Digital Chocolate was one of the top developers of soloplayer games for standard... View Details
Keywords: Games, Gaming, and Gambling; Innovation and Management; Leading Change; Product Development; Groups and Teams; Creativity; Telecommunications Industry; Video Game Industry
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Hill, Linda A., and Alison Berkley Wagonfeld. "Digital Chocolate." Harvard Business School Case 410-049, October 2009.
  • January 1986
  • Article

Social Influences on Creativity: The Effects of Contracted-For Reward

By: T. M. Amabile, B. A. Hennessey and B. S. Grossman
Three studies, with 195 5–11 yr olds and 60 female undergraduates, tested the hypothesis that explicitly contracting to do an activity in order to receive a reward would have negative effects on creativity, but receiving no reward or only a noncontracted-for reward... View Details
Keywords: Social Psychology; Creativity; Motivation and Incentives; Situation or Environment
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Amabile, T. M., B. A. Hennessey, and B. S. Grossman. "Social Influences on Creativity: The Effects of Contracted-For Reward." Journal of Personality and Social Psychology 50, no. 1 (January 1986): 14–23.
  • Teaching Interest

Leading Product Innovation

By: Stefan H. Thomke
For several years, Apple has ranked as the most innovative business in the world. How does this winning company continue to achieve success in its quest to develop—in the words of Steve Jobs—insanely great products? This program takes a deep dive into the latest... View Details
  • 2002
  • Book

Organizations, Policy and the Natural Environment: Institutional and Strategic Perspectives

By: Andrew J. Hoffman and Marc Ventresca
This book brings together emerging perspectives from organization theory and management, environmental sociology, international regime studies, and the social studies of science and technology to provide a starting point for discipline-based studies of environmental... View Details
Keywords: Corporate Social Responsibility and Impact; Environmental Regulation
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Hoffman, Andrew J., and Marc Ventresca, eds. Organizations, Policy and the Natural Environment: Institutional and Strategic Perspectives. Stanford University Press, 2002.
  • 2011
  • Case

China Merchants Bank in Transition

By: F. Warren McFarlan, Guoqing Chen and Ziqian Zhao
This case depicts China Merchants Bank's second strategic transformation. In the 90's, China Merchants Bank creatively introduced an all-in-one-card and an all-in-one-net based on IT systems and network, enabling itself to expand nationwide. By successfully entering... View Details
Keywords: Commercial Banks; Credit Cards; Strategy; Transformations; Information Technology; Banking Industry; China
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McFarlan, F. Warren, Guoqing Chen, and Ziqian Zhao. "China Merchants Bank in Transition." Tsinghua University Case, 2011.
  • March 1990 (Revised October 1999)
  • Case

Mary Kay Cosmetics: Sales Force Incentives (A)

By: Robert L. Simons and Hilary Weston
Describes the incentive system by which Mary Kay Cosmetics motivates the sales force of 200,000 independent agents who comprise the firm's only distribution channel. Illustrates the powerful effect on sales-force behavior that results when creative types of employee... View Details
Keywords: Motivation and Incentives; Cost Management; Salesforce Management; Distribution Channels; Beauty and Cosmetics Industry; United States
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Simons, Robert L., and Hilary Weston. "Mary Kay Cosmetics: Sales Force Incentives (A)." Harvard Business School Case 190-103, March 1990. (Revised October 1999.)
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