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  • All HBS Web  (2,390)
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  • October 2023 (Revised February 2024)
  • Case

Loris

By: Shunyuan Zhang, Das Narayandas, Stacy Straaberg and David Lane
In December 2022, Loris’s executive team considered their go-to-market strategy. Loris was an artificial intelligence (AI) software startup for the customer service industry with two products on the market: 1) Agent Assist which provided customer service agents (CSAs)... View Details
Keywords: Decisions; Growth and Development Strategy; Product Launch; Product Positioning; Business Strategy; Competitive Strategy; Business Startups; AI and Machine Learning; Applications and Software; Marketing Strategy; Sales; Technology Industry; United States
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Zhang, Shunyuan, Das Narayandas, Stacy Straaberg, and David Lane. "Loris." Harvard Business School Case 524-010, October 2023. (Revised February 2024.)
  • 23 Apr 2020
  • Video

Navigating the Crisis & Beyond: Perspectives for Leaders in South Asia - Part 2

  • March 2017
  • Teaching Note

Showpad

By: Frank Cespedes
Showpad is a startup that provides a sales enablement platform and tools. The venture has grown 100% annually since its founding four years ago, and the founders are evaluating growth options and decisions in three areas: adding product features, possible pricing... View Details
Keywords: Business Startups; Growth and Development Strategy; Sales
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Cespedes, Frank. "Showpad." Harvard Business School Teaching Note 817-121, March 2017.
  • 30 Oct 2020
  • Video

Talking Across Divides

  • 2010
  • Book

Different: Escaping the Competitive Herd

By: Youngme Moon
Every few years a book-through a combination of the author's unique voice, storytelling ability, spirit, and insight-simply breaks the mold. Youngme Moon's DIFFERENT is that kind of book, a book for "people who don't read business books...," a book that feels like an... View Details
Keywords: Communication Intention and Meaning; Entrepreneurship; Innovation and Invention; Marketing; Creativity; Competition
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Moon, Youngme. Different: Escaping the Competitive Herd. Crown, 2010.
  • March 2021 (Revised August 2022)
  • Case

Seeding and Selling Asana

By: Jeffrey F. Rayport, Susie Ma and Amram Migdal
In December 2019, Oliver Jay, Asana’s Chief Revenue Officer (CRO), was reconsidering his go-to-market (GTM) strategy. Asana was cloud-based work management software that enabled users to break up projects into discrete tasks that could be assigned, scheduled, and... View Details
Keywords: SaaS; Customer Journey; Business Model; Business Organization; Change Management; Growth and Development Strategy; Growth Management; Marketing Channels; Marketing Strategy; Product Marketing; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Digital Platforms; Internet and the Web; Technology Industry; United States
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Rayport, Jeffrey F., Susie Ma, and Amram Migdal. "Seeding and Selling Asana." Harvard Business School Case 821-054, March 2021. (Revised August 2022.)
  • October 2023 (Revised January 2025)
  • Case

Sydney Loves Kevin

By: Ryan W. Buell and Himabindu Lakkaraju
Kevin Roose was a columnist and podcast host for the New York Times, who focused on technology and its effects on society. When Microsoft launched the latest version of its search engine Bing in February 2023, the company invited Roose to its Redmond campus to... View Details
Keywords: Newspapers; AI and Machine Learning; Technology Adoption; Technological Innovation; Perspective; Media and Broadcasting Industry; Technology Industry
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Buell, Ryan W., and Himabindu Lakkaraju. "Sydney Loves Kevin." Harvard Business School Case 624-039, October 2023. (Revised January 2025.)
  • April–June 2022
  • Other Article

Commentary on 'Causal Decision Making and Causal Effect Estimation Are Not the Same... and Why It Matters'

By: Edward McFowland III
There has been a substantial discussion in various methodological and applied literatures around causal inference; especially in the use of machine learning and statistical models to understand heterogeneity in treatment effects and to make optimal decision... View Details
Keywords: Causal Inference; Treatment Effect Estimation; Treatment Assignment Policy; Human-in-the-loop; Decision Making; Fairness
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McFowland III, Edward. "Commentary on 'Causal Decision Making and Causal Effect Estimation Are Not the Same... and Why It Matters'." INFORMS Journal on Data Science 1, no. 1 (April–June 2022): 21–22.
  • Fall 2013
  • Article

Sustainable Operations Management: An Enduring Stream or a Passing Fancy?

By: David Drake and Stefan Spinler
Paul Kleindorfer was among the first to weigh in on and nurture the stream of Sustainable Operations Management. The thoughts laid out here are based on conversations we had with Paul relating to the drivers underlying sustainability as a management issue: population... View Details
Keywords: Sustainable Operations; Sustainability; Environment; Paul Kleindorfer; Management; Environmental Sustainability
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Drake, David, and Stefan Spinler. "Sustainable Operations Management: An Enduring Stream or a Passing Fancy?" Special Issue on the Environment. Manufacturing & Service Operations Management 15, no. 4 (Fall 2013).
  • Clubs

PRIDE

Keywords: Affinity

    Integrated Reporting: Supporting Sustainable Strategies for a Sustainable Society

    One Report Book CoverView Details

    • 07 Jun 2020
    • News

    Standing and acting together for racial justice

    • Web

    Capstone | MBA

    MBA and MS coursework. Students will receive guidance on their work from faculty mentors and present their work to their classmates and joint-degree program faculty at the conclusion of the course. 1. As in the real world, conversations... View Details
    • Forthcoming
    • Article

    Engaging Customers with AI in Online Chats: Evidence from a Randomized Field Experiment

    By: Shunyuan Zhang and Das Narayandas
    We examine how artificial intelligence (AI) affected the productivity of customer service agents and customer sentiment in online interactions. Collaborating with a meal delivery company, we conducted a randomized field experiment that exploited exogenous variation in... View Details
    Keywords: AI and Machine Learning; Customer Focus and Relationships; Performance Efficiency
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    Zhang, Shunyuan, and Das Narayandas. "Engaging Customers with AI in Online Chats: Evidence from a Randomized Field Experiment." Management Science (forthcoming).
    • 18 Apr 2018
    • News

    What Most People Get Wrong About Men and Women

    • 23 May 2013
    • News

    Don’t Blame Apple for America’s Broken Tax Code

      Jeffrey F. Rayport

      Jeffrey F Rayport is a faculty member in the Entrepreneurial Management Unit at Harvard Business School, where he teaches in the School’s MBA and Executive Education Programs and on HBS Online. His primary focus in teaching and research is growth-stage technology... View Details

      • Research Summary

      Developing Organizational Capabilities to Compete

      By: Michael Beer

      Michael Beer’s current research focuses on the question of what makes an Effective Organization. Based on his extensive research and practice about this question Beer has identified six highly interrelated core capabilities:

      1. Capacity of the... View Details
      • January 2021
      • Case

      Saham Group: It's In the Genes

      By: Christina R. Wing and Gamze Yucaoglu
      The case opens in August 2020 as Moulay Mhamed Elalamy (Mhamed), CEO of the Saham Group (the Group), a pan-African investment company that operates a variety of businesses out of Morocco, contemplates the Group’s identity, its investment strategy, and how to navigate... View Details
      Keywords: Family and Family Relationships; Family Business; For-Profit Firms; Transformation; Transition; Emerging Markets; Change Management; Private Equity; Investment; Strategy; Insurance Industry; Real Estate Industry; Education Industry; Agriculture and Agribusiness Industry; Morocco; Africa
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      Wing, Christina R., and Gamze Yucaoglu. "Saham Group: It's In the Genes." Harvard Business School Case 621-069, January 2021.
      • 07 Jan 2020
      • News

      Ivanka to CES: College Is Overrated

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