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Show Results For
- All HBS Web
(1,196)
- People (6)
- News (313)
- Research (745)
- Events (1)
- Multimedia (6)
- Faculty Publications (190)
- 10 Jun 2022
- Blog Post
New Venture Competition 2022: Business and Environment Ventures
The ResourceAyanda Heita, MBA 2023The Resource aggregates and curates the best secondhand fashion online. Our vision is to eliminate fashion waste. Clean Energy, Buildings, & Transportation Contestants AGAPEGraeme Johnson, MBA 1995 Armenian Gas and View Details
- 03 Nov 2021
- Blog Post
Alumni Viewpoints: Confronting the Climate Change Challenge
key role business leaders have to play in confronting climate change—and the power of HBS alumni to make a positive difference. +Jacqueline Adams (MBA 1978) President, J Adams Strategic Communications; co-author of A Blessing: Women of... View Details
- 01 Sep 2012
- News
Ideas in Action
shoppers deliberating over a luxury goods purchase. “Marketers can convince consumers that buying their product is actually a farsighted behavior,” she observes. “In that sense, consumers are investing in... View Details
- 20 Feb 2008
- First Look
First Look: February 20, 2008
highlight a two-stage process for marketing resource allocation. In stage one, a model of demand is estimated. This model empirically assesses the impact of marketing actions on consumer demand of a company's product. In stage two,... View Details
Keywords: Martha Lagace
- 03 Sep 2020
- Op-Ed
Why American Health Care Needs Its Own SEC
Employers, insurers, taxpayers, and individual consumers pay widely varying prices for treatments, medical technology, and for digital information of fluctuating quality. One patient may receive a small charge for a treatment, while... View Details
- 01 Apr 2000
- News
Getting the Message
particularly engaging medium. It's very accountable, but it really has limited powers to romance the consumer in the way that television can." Others, however, see a future in which new technologies will... View Details
Keywords: Susan Young
- 18 Apr 2022
- News
Home Grown
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes With InMobi and now Glance, Naveen Tewari (MBA 2005) is at the forefront of a growing trend of global consumer technology companies created in Asia from the ground up. Growing... View Details
- 25 Aug 2022
- News
Action Plan: Fired Up
indie-music enthusiasts whose lifestyles were in sync with the company’s small, young workforce, he notes, “We didn’t have to wonder what our consumers would like; we shared their passions.” When he accepted the job at the... View Details
- 01 Dec 2005
- News
Alumni Achievement Awards: Honorees and Victories
business as he rescued Big Blue, then a stumbling mainframe-computer giant, and rebuilt it into a powerful but nimble information-technology company. Judith R. Haberkorn (AMP 111, 1992) The retired president for View Details
- 18 Jul 2005
- Research & Ideas
Identify Emerging Market Opportunities
hard for multinationals to figure out the value of South African companies and affects their assessments of potential partners. Executives would do well to identify a country's power centers and figure out if there are checks and balances... View Details
- 22 Feb 2022
- News
Savings and Loam
finding brands in every aisle that align with their values. An entire generation of these consumers expects their purchasing power to be deployed as a force for good, whether that means supporting humane... View Details
- 25 Feb 2020
- News
Alumni and Faculty Books for March 2020
the more general reader interested in national parks. The Health Care Consumer’s Manifesto: How to Get the Most for Your Money by Deborah Dove Gordon (MBA 1999) Praeger Health care consumer policy expert Deborah Gordon offers a guided... View Details
- 06 Dec 2021
- News
The Sparkles in Our Skies
created a market out of thin air. “We have customers who have come to us and said, ‘I never previously considered a diamond because of the impact,’” says Aether’s cofounder and chief marketing officer Robert Hagemann (MBA 2011). “That is a View Details
- 27 Nov 2013
- News
No Bologna, Please
public in 1991. In 1993, the pair acquired St. Louis Bread Company, a 19-store chain of eat-in cafés based in St. Louis, Missouri, serving freshly baked artisanal bread, sandwiches, soups, and salads. By this point, Au Bon Pain had 250 stores. But Shaich saw a... View Details
- 29 Jun 2007
- First Look
First Look: June 29, 2007
the (A) case. Purchase this supplement: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=407071 Free the Grapes—Direct-to-Consumer Shipping in the Wine Industry Harvard Business School Case 707-472 While wine tourism in the United States was booming, the... View Details
Keywords: Martha Lagace
- 19 Sep 2012
- News
On a Sound Track
about the glamour for a minute—the celebrity sports endorsements, team sponsorships, promotions featuring models and freestyle rappers. Is branding your top priority? Building brand is fundamental to what we do. We play at this very View Details
- 14 May 2013
- First Look
First Look: May 14
Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? In this book, drawing on my case studies and other research on the worlds of media and sports, I explain a View Details
Keywords: Sean Silverthorne
- 01 Dec 2017
- News
The Changing Nature of Research
more data, faster and cheaper, so that we can make better decisions in real time, micro-targeted to a consumer or a patient,” he explains. For her multiyear study, Raffaella Sadun, the Thomas S. Murphy Associate Professor of Business... View Details
- 01 Dec 2010
- News
The Father of Modern Advertising
“creative,” and suddenly agencies could bill much more for their newly developed writing and marketing services. Brands that Lasker’s agency helped make or reinvent included Goodyear, Kleenex, Palmolive, and Pepso-dent. His skill wasn’t limited to View Details
- 07 Dec 2016
- Blog Post
Marketing Reimagined: A Recap of the 2016 Marketing Innovation Conference
including those focused on health care, consumer packaged goods, media and advertising. During the afternoon keynote, Marc Pritchard, Chief Brand Officer of P&G discussed the future of advertising. Brands, he said, have the View Details
Keywords: Entertainment / Media / Sports