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Show Results For
- All HBS Web
(1,190)
- People (6)
- News (310)
- Research (747)
- Events (1)
- Multimedia (6)
- Faculty Publications (188)
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
HBS students worked on their project with representatives of the bakery chain Benjamin in São Paulo. (photo by Cintia Farago) In the United States, brand loyalty is often a powerful motivator—consumers will drive miles in search of a... View Details
- 09 Mar 2023
- Blog Post
Port Esbjerg: Deploying Offshore Wind
globe. Offshore wind power generation is extremely complex, but we identified three key enablers for scaling up offshore wind that Port Esbjerg has put into practice. Flexibility for electricity offtake. Offshore wind electricity... View Details
- 01 Dec 2013
- News
Plugged In
money. That won't work for the ELR. "The consumer we're targeting is not that price conscious," notes Camargo, adding that it's more of an emotional purchase. "When they drive a vehicle, they want it to be a statement about... View Details
- 21 Mar 2024
- News
OC Alumni Get Clarity on AI; Inequality and Climate Change Explored in DC
consumer needs. “It would be awfully nice to be able to use data and predictive power to get computers to say ‘we recognize this pattern, we’ve seen this before, we should do x instead of y.’ It would get us... View Details
Keywords: Margie Kelley
- Web
A Marketing Revolution - The Art of American Advertising
The Art of “Posting” Brand Name Management A Marketing Revolution “Between the end of the Civil War and the turn of the century, conditions in the American economy and in society merged to satisfy the necessary pre-conditions for advertising to play a very View Details
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
of the American Marketing Association's 2010 Sports Marketing Lifetime Achievement Award. The power of "The Rings"—the brand power of the Olympics—derives from the global recognition of the five... View Details
- 01 Oct 2000
- News
Books
Design Rules: The Power of Modularity (Volume 1) by Carliss Y. Baldwin and Kim B. Clark (The MIT Press) Today's fast-paced global economy often seems to operate as an independent force, but its products, firms, and markets are all derived... View Details
- 01 Oct 2013
- News
Banking on Africa's Future
chemical engineering from MIT and a JD from Harvard Law School. His résumé also includes stints at Disney and the Texas Pacific Group. With some $2 billion invested in more than 30 countries, mostly in sub-Saharan Africa, Helios's focus is mainly in financial services,... View Details
- 01 Dec 2017
- News
Case Study: The Doctor Deficit
sellers can be highly mobile, although subject to licensure by states. Therefore, you want a national (or international) pool of sellers, and you want it to be as large as possible as soon as possible. —Roger Cole (MBA 1985) While this is an online platform,... View Details
Keywords: April White
- 29 Jun 2015
- HBS Case
Consumer-centered Health Care Depends on Accessible Medical Records
can be used in powerful ways, ideally leading to better patient care, lower health care costs and, ultimately, healthier patients. “Trust on the part of both the consumer and doctor is hugely important in... View Details
- 26 Apr 2011
- Op-Ed
HBS Faculty Comment on Environmental Issues for Earth Day
Earth Day focuses the world's attention on the both the dangers and opportunities facing the planet. But sustainability and the intersection between business and the environment are issues that need to be addressed all the time, as cities grow, resources diminish, and... View Details
- 27 May 2009
- First Look
First Look: May 27, 2009
long-run consumption and dividend growth should be highly persistent and predictable from stock prices. BKY's calibration does better in this respect by greatly increasing the persistence of volatility fluctuations and their impact on stock prices. This calibration... View Details
Keywords: Martha Lagace
- 01 Jun 2020
- News
Keeping the Beat
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes “I definitely don’t think that virtual will ever cannibalize the real thing. I genuinely don’t see that happening. That’s some people’s fear. But I do think the benefit is that we are educating the View Details
- 08 May 2019
- Blog Post
In the Business of Flexibility
level of talent within their budget. The firm is simultaneously mobilizing a part of the workforce—those with a need or a desire for flexible arrangements due to childcare responsibilities or other factors—that might otherwise be left on the economy’s sidelines.... View Details
- Profile
Justine Lelchuk
consumer products," she says. "I loved the fact that I was working with tangible agricultural goods: grains, soy beans, adjuvants that help increase crop yields." When Justine was accepted to HBS, Deloitte sponsored her in... View Details
- Web
Buy Now, Pay Later: Imagining Pre-Industrial Credit
Economy: The Rise of Credit Reporting Credit in a Consumer Society Research Links Credits Woodcuts, engravings, and other prints reveal the ways in which credit was imagined in the pre-industrial Western world. Images of economic life... View Details
- 19 Aug 2022
- Blog Post
Climate Stories Episode #8: The Role of Solar and Wind Farming (and Other Tools) in the United States’ Clean Energy Future
develop 25 gigawatts of solar power by 2025. “It takes empathy to do this work, to work with different stakeholders and make sure they are heard. The work is very challenging, complicated and sometimes frustrating. But the tangible... View Details
- 11 Dec 2018
- First Look
New Research and Ideas, December 11, 2018
collaborative, and characterized by public and private partnerships. Those who are responding to society's needs are succeeding; those who are not are losing out. The food system's greatest growth area is the developing world, where millions of small-scale producers,... View Details
Keywords: Dina Gerdeman
- 26 Sep 2013
- Research & Ideas
Behind India’s Economic and Political Woes
case in China, adequate investment had been put into roads, bridges, and power plants, I suspect that a much larger fraction of the money coming into India would have been productively deployed into longer-term fixed assets, securing it... View Details
Keywords: by Zeenat Potia
- 16 Feb 2021
- Blog Post
The Rise of The Sixes: Interview with CEO and Founder Franci Girard
who have watched me grow in my career and supported me on this journey.” Commit to the Entrepreneurial Journey When asked for any advice Girard would share with fellow alumni and students considering entrepreneurship, she had four View Details