Consumer Power - Publications - Faculty & Research

10 Jun 2022
Blog Post

New Venture Competition 2022: Business and Environment Ventures

The ResourceAyanda Heita, MBA 2023The Resource aggregates and curates the best secondhand fashion online. Our vision is to eliminate fashion waste. Clean Energy, Buildings, & Transportation Contestants AGAPEGraeme Johnson, MBA 1995 Armenian Gas and View Details

01 Dec 2012
News

An Advocate for Women's Equality

the armed forces came at this time. On the policy side, Nixon's Labor Department enforced new requirements for contractors to hire and promote women; conducted compliance reviews of universities; and gave the Equal Opportunity Commission enforcement View Details

Keywords: Richard Nixon; Chuck Colson; Executive, Legislative, and Other General Government Support; Government

01 Feb 2000
News

Executives Convene to Discuss Consumer-Driven Health Care

U.S. consumers more power over decisions related to health care. Those who advocate consumer-driven health care - including conference chair Professor Regina E. Herzlinger - believe that shifting control of... View Details

14 May 2013
First Look

First Look: May 14

Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? In this book, drawing on my case studies and other research on the worlds of media and sports, I explain a View Details

Keywords: Sean Silverthorne

27 Nov 2013
News

No Bologna, Please

public in 1991. In 1993, the pair acquired St. Louis Bread Company, a 19-store chain of eat-in cafés based in St. Louis, Missouri, serving freshly baked artisanal bread, sandwiches, soups, and salads. By this point, Au Bon Pain had 250 stores. But Shaich saw a... View Details

Keywords: Hanna, Julia; Food Services and Drinking Places; Hospitality

04 Jun 2007
Research & Ideas

Is Health Care Making You Better—or Dead?

think in any of these cases I launched a revolution, but I think I was helpful. But the pace was so slow, and people were saying that these high deductibles represented consumer-driven health care. It's ridiculous. Consumer markets have... View Details

Keywords: by Sean Silverthorne; Health

01 Apr 2000
News

Getting the Message

particularly engaging medium. It's very accountable, but it really has limited powers to romance the consumer in the way that television can." Others, however, see a future in which new technologies will... View Details

Keywords: Susan Young

Web

Board Diversity Network: 2024 Fall Events Recap - Blog: RGE Report

Lucena (MBA 2012) in a BDN webinar: “How to Join Your First (or Next) Board.” You can watch the recording of this webinar HERE (HBS alumni need to login to watch the video) Reflecting on their experiences joining multiple boards, all three speakers spoke to the View Details

01 Dec 2017
News

The Changing Nature of Research

more data, faster and cheaper, so that we can make better decisions in real time, micro-targeted to a consumer or a patient,” he explains. For her multiyear study, Raffaella Sadun, the Thomas S. Murphy Associate Professor of Business... View Details

01 Dec 2010
News

The Father of Modern Advertising

“creative,” and suddenly agencies could bill much more for their newly developed writing and marketing services. Brands that Lasker’s agency helped make or reinvent included Goodyear, Kleenex, Palmolive, and Pepso-dent. His skill wasn’t limited to View Details

Keywords: Sean Silverthorne; Advertising, Public Relations, and Related Services; Professional Services

18 Apr 2005
Research & Ideas

Tips to Reinvent the Department Store

consumers who used to be loyal department store customers. "I think department stores are in the process of significant change," said Pat Chadwick, senior vice president of northeast regional stores for Bloomingdale's, at a... View Details

Keywords: by Julie Jette; Retail

05 Feb 2007
Research & Ideas

Business and the Global Poor

and services (cell phones, for example), or creating jobs—that's where the goals of poverty reduction and economic profit can align. Q: One of the interesting perspectives you offer is that the global poor are not only potential consumers... View Details

Keywords: by Sean Silverthorne

01 Jun 2020
News

The Network Effect

participate in clinical trials. On March 29, Kapoor and his wife devised a solution: WorldWithoutCOVID.org, a nonprofit public health initiative that connects medical researchers with willing volunteers. A longtime student of network effect marketplaces, he had seen... View Details

Keywords: Susan Young; COVID-19; Ambulatory Health Care Services; Health, Social Assistance

01 Sep 2012
News

On a Sound Track

about the glamour for a minute—the celebrity sports endorsements, team sponsorships, promotions featuring models and freestyle rappers. Is branding your top priority? Building brand is fundamental to what we do. We play at this very View Details

Keywords: Deborah Blagg; audio accessories; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade

07 Dec 2016
Blog Post

Marketing Reimagined: A Recap of the 2016 Marketing Innovation Conference

including those focused on health care, consumer packaged goods, media and advertising. During the afternoon keynote, Marc Pritchard, Chief Brand Officer of P&G discussed the future of advertising. Brands, he said, have the View Details

Keywords: Entertainment / Media / Sports

21 Jan 2020
Research & Ideas

Lessons for Retailers from the Rebirth of Indie Bookstores

reputation as “the everything store” can sometimes work against it, overwhelming consumers with too many options and an impersonal experience. Convening: Indie bookstores are increasingly serving as points for convening, expanding beyond... View Details

Keywords: by Michael Blanding; Entertainment & Recreation

29 Jun 2007
First Look

First Look: June 29, 2007

the (A) case. Purchase this supplement: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=407071 Free the Grapes—Direct-to-Consumer Shipping in the Wine Industry Harvard Business School Case 707-472 While wine tourism in the United States was booming, the... View Details

Keywords: Martha Lagace

06 Sep 2005
Research & Ideas

The Best Place for Retirement Funds

thinking about where to hold them, specifically, inside or outside of tax-deferred accounts. "Getting this decision right can be pretty close to a free lunch," says Bergstresser, who with colleague James Poterba, a professor at MIT's Department of Economics,... View Details

Keywords: by Ann Cullen

19 May 2009
First Look

First Look: May 19, 2009

managed, not just to survive the crisis it faced in the early 1990s, but to reposition the company to lead the industry. The powerful lesson from the IBM story is that innovation is not a side business to running the real business.... View Details