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  • All HBS Web  (1,966)
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← Page 35 of 1,966 Results →
  • June 2014
  • Article

The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity

By: Silvia Bellezza, Francesca Gino and Anat Keinan
We examine how people react to nonconforming behaviors, such as entering a luxury boutique wearing gym clothes rather than an elegant outfit or wearing red sneakers in a professional setting. Nonconforming behaviors, as costly and visible signals, can act as a... View Details
Keywords: Marketing; Consumer Behavior
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Bellezza, Silvia, Francesca Gino, and Anat Keinan. "The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity." Journal of Consumer Research 41, no. 1 (June 2014): 35–54. (Finalist, 2017 Best Article Award for a paper published in JCR in 2014.))
  • 05 Jul 2006
  • Working Paper Summaries

A Survey-Based Procedure for Measuring Uncertainty or Heterogeneous Preferences in Markets

Keywords: by Pai-Ling Yin; Technology; Web Services
  • Article

Entry into Platform-based Markets

By: Feng Zhu and Marco Iansiti
This paper examines the relative importance of platform quality, indirect network effects, and consumer expectations on the success of entrants in platform-based markets. We develop a theoretical model and find that an entrant's success depends on the strength of... View Details
Keywords: Platform-based Markets; Winnter-take-all; First-mover Advantage; Indirect Network Effects; Video Game Industry; Quality; Network Effects; Market Entry and Exit; Digital Platforms; Motion Pictures and Video Industry
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Zhu, Feng, and Marco Iansiti. "Entry into Platform-based Markets." Strategic Management Journal 33, no. 1 (January 2012): 88–106.
  • January 2019
  • Case

Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case

By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased... View Details
Keywords: Brand Equity; Marketing; Market Research; Qualitative Research; Marketing Communication; Customer Satisfaction; Brands and Branding; Consumer Behavior; Marketing Communications; Marketing Strategy; Food and Beverage Industry; United States; North America; Italy
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Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case." Harvard Business School Case 519-061, January 2019.
  • 2010
  • Case

Playa Dorado

By: W. Earl Sasser
Playa Dorada Beach & Resort in Boca Raton, Florida, faces a growing seasonal demand for tennis services. The number of guests is expected to double in the next few years, and while the tennis facilities are a popular and well-promoted amenity at the resort, court space... View Details
Keywords: Demand and Consumers; Management Analysis, Tools, and Techniques; Expansion; Planning; Mathematical Methods; Price; Profit; Sales; Operations; Growth and Development Strategy; Marketing; Performance Capacity; Accommodations Industry; Florida
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Sasser, W. Earl. "Playa Dorado." Watertown, MA: Harvard Business Publishing Case, 2010. (Brief Case.)
  • Research Summary

Overview

Yanhua Bird's research encompasses two streams: (1) entrepreneurship and social innovation — how the design and structure of alternative forms of enterprises influence their activities and success, with a focus on peer-to-peer markets and social enterprises, and (2)... View Details
Keywords: Organizational Behavior; Strategy; Social Evaluation; Entrepreneurship; Social Innovation; Social Movements; Non-market Strategy; Corporate Sustainability
  • Research Summary

Putting Patients First: Marketing Strategies for Treating HIV in Developing Nations

It is more than mere coincidence that the highest rates of HIV occur in the world’s poorest countries. Of the over 40 million people currently living with HIV, 95 percent are in the developing world. The first half of this paper explores the economics of HIV and... View Details
  • 29 Sep 2014
  • Research & Ideas

Why Do Outlet Stores Exist?

consumers than it did about the companies. "Companies must know something about the way we behave that causes them to adopt these retailing strategies," he says. "I look at retailing as a way to study View Details
Keywords: by Michael Blanding; Apparel & Accessories; Fashion; Retail
  • 28 Apr 2010
  • Research & Ideas

Earth Day Reflections

to demand it. In fact, I believe the SEC should make it a requirement. As we all try to come up with solutions to the problems of the planet, integrated reporting is one way to make sure that companies are part of the process. 2. Rebecca... View Details
Keywords: by Staff
  • 17 Oct 2019
  • Research & Ideas

‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

previous research, even stereotypes that cast people in a positive light—such as suggesting that women are kinder than men or that Asians excel in math—can trigger a negative reaction from these groups. Some companies have learned this lesson the hard way. View Details
Keywords: by Dina Gerdeman; Consumer Products
  • May–June 2025
  • Article

Balancing Digital Safety and Innovation

By: Tomomichi Amano and Tomomi Tanaka
Designers of consumer-facing digital products have tended to focus on novelty and speed (“move fast and break things”). They’ve spent more effort on innovating than on anticipating how customers—and bad actors—might engage with products. But as digital products become... View Details
Keywords: Technological Innovation; Cybersecurity; Demand and Consumers; Safety
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Amano, Tomomichi, and Tomomi Tanaka. "Balancing Digital Safety and Innovation." Harvard Business Review 103, no. 3 (May–June 2025): 120–127.
  • Web

Browse All Articles, Research, & Case Studies - HBS Working Knowledge

01 Nov 2024 In Practice Layoffs Surging in a Strong Economy? Advice for Navigating Uncertain Times by Rachel Layne Layoffs have been on the rise in some US industries as tech and professional services companies grapple with slowing demand... View Details
  • October 2018 (Revised October 2018)
  • Teaching Note

La-Z-Boy (A)

By: Joseph B. Fuller and Julia Kelley
Kurt Darrow, CEO of La-Z-Boy furniture, must decide whether to continue an overhaul of the company's strategy in the face of a collapse in demand during the great recession. Having pared back La-Z-Boy's portfolio of brands and manufacturing network, he intends to... View Details
Keywords: Retail; Manufacturing; Organizational Transformations; Reorganization; Furniture Industry; Corporate Strategy; Home Fashion; Turnaround; Portfolio Rationalization; Globalization Of Supply Chain; Brand Repositioning; Business Growth and Maturation; Brands and Branding; Competitive Strategy; Vertical Integration; Transformation; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States
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Fuller, Joseph B., and Julia Kelley. "La-Z-Boy (A)." Harvard Business School Teaching Note 319-048, October 2018. (Revised October 2018.)
  • September 1989 (Revised July 1991)
  • Case

Caterpillar, Inc.: George Schaefer Takes Charge

By: Christopher A. Bartlett
For over half a century, Caterpillar, Inc. (CAT) had been a world leader in the manufacture of earthmoving and construction machinery. In 1982, just months after it recorded the highest sales and profits in its history, CAT experienced its greatest crisis. Demand fell... View Details
Keywords: Machinery and Machining; Crisis Management; Labor Unions; Demand and Consumers; Management Teams; Problems and Challenges; Competitive Strategy; Business Strategy; Organizational Change and Adaptation; Manufacturing Industry; Agriculture and Agribusiness Industry; Industrial Products Industry
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Bartlett, Christopher A. "Caterpillar, Inc.: George Schaefer Takes Charge." Harvard Business School Case 390-036, September 1989. (Revised July 1991.)
  • October 2016
  • Case

La-Z-Boy (A)

By: Joseph B. Fuller and Natalie Kindred
Kurt Darrow, CEO of La-Z-Boy furniture, must decide whether to continue an overhaul of the company's strategy in the face of a collapse in demand during the great recession. Having pared back La-Z-Boy's portfolio of brands and manufacturing network, he intends to... View Details
Keywords: Retail; Manufacturing; Organizational Transformations; Reorganization; Furniture Industry; Corporate Strategy; Home Fashion; Turnaround; Portfolio Rationalization; Globalization Of Supply Chain; Brand Repositioning; Business Growth and Maturation; Brands and Branding; Competitive Strategy; Vertical Integration; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States
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Fuller, Joseph B., and Natalie Kindred. "La-Z-Boy (A)." Harvard Business School Case 317-034, October 2016.

    W. Earl Sasser

    Earl Sasser is a Baker Foundation Professor at Harvard Business School and has been a member of the faculty there since 1969. He received a B.A. in Mathematics from Duke University in 1965, an MBA from the University of North Carolina in 1967, and a Ph.D. in... View Details

    Keywords: airline; automotive; banking; broadcasting; communications; construction; credit card; education industry; entertainment; fast food; hotels & motels; insurance industry; marketing industry; oil & gas; restaurant; retailing; service industry; sports; tourism; transportation
    • May 2023 (Revised November 2023)
    • Case

    Arcos Dorados: Decarbonizing McDonald’s in Latin America

    By: George Serafeim, Michael W. Toffel, Jenyfeer Martinez Buitrago and Mariana Cal
    This case describes the decarbonization strategy of Arcos Dorados—McDonald’s largest independent franchisee, operating in 20 countries and territories in Latin America and the Caribbean—and how the company measured its greenhouse gas (GHG) emissions, including those... View Details
    Keywords: Environmental Accounting; Animal-Based Agribusiness; Plant-Based Agribusiness; Change Management; Forecasting and Prediction; Environmental Sustainability; Food; Growth Management; Supply Chain; Corporate Social Responsibility and Impact; Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; Green Technology Industry; Consumer Products Industry; Latin America; North and Central America; South America
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    Serafeim, George, Michael W. Toffel, Jenyfeer Martinez Buitrago, and Mariana Cal. "Arcos Dorados: Decarbonizing McDonald's in Latin America." Harvard Business School Case 623-017, May 2023. (Revised November 2023.)
    • 2007
    • Working Paper

    Mental Accounting and Small Windfalls: Evidence from an Online Grocer

    By: Katherine L. Milkman, John Beshears, Todd Rogers and Max H. Bazerman
    We study the effect of small windfalls on consumer spending decisions by examining the purchasing behavior of a sample of online grocery shoppers over the course of a year. We compare the purchases customers make when redeeming a $10-off coupon they received from their... View Details
    Keywords: Spending; Consumer Behavior; Mathematical Methods; Food and Beverage Industry; Retail Industry
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    Milkman, Katherine L., John Beshears, Todd Rogers, and Max H. Bazerman. "Mental Accounting and Small Windfalls: Evidence from an Online Grocer." Harvard Business School Working Paper, No. 08-024, September 2007. (Revised March 2008.)
    • 07 Oct 2014
    • Working Paper Summaries

    Lifting the Veil: The Benefits of Cost Transparency

    Keywords: by Bhavya Mohan, Ryan W. Buell & Leslie K. John; Retail

      Naked Wines: The Profit vs. Growth Decision

      Nick Devlin faced a difficult strategic decision in October 2022. As the CEO of a UK-based subscription business connecting wine drinkers in the US, UK, and Australia with winemakers from around the world (which one journalist called the “Netflix of Wine”), he had... View Details

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