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  • All HBS Web  (2,942)
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  • All HBS Web  (2,942)
    • People  (4)
    • News  (659)
    • Research  (1,819)
    • Events  (4)
    • Multimedia  (5)
  • Faculty Publications  (1,089)
← Page 35 of 2,942 Results →
  • December 2012
  • Article

Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending

By: Jill Avery
I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. Consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details
Keywords: Brands; Brand Building; Brand Equity; Brand Management; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Behavior; Gender; Identity; Customer Focus and Relationships; Auto Industry; Consumer Products Industry
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Avery, Jill. "Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending." International Journal of Research in Marketing 29, no. 4 (December 2012): 322–336. (Article was awarded the Marketing Science Institute's Best Paper Award.)
  • November 2022
  • Article

A Language-Based Method for Assessing Symbolic Boundary Maintenance between Social Groups

By: Anjali M. Bhatt, Amir Goldberg and Sameer B. Srivastava
When the social boundaries between groups are breached, the tendency for people to erect and maintain symbolic boundaries intensifies. Drawing on extant perspectives on boundary maintenance, we distinguish between two strategies that people pursue in maintaining... View Details
Keywords: Culture; Machine Learning; Natural Language Processing; Symbolic Boundaries; Organizations; Boundaries; Social Psychology; Interpersonal Communication; Organizational Culture
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Bhatt, Anjali M., Amir Goldberg, and Sameer B. Srivastava. "A Language-Based Method for Assessing Symbolic Boundary Maintenance between Social Groups." Sociological Methods & Research 51, no. 4 (November 2022): 1681–1720.
  • 29 Feb 2016
  • HBS Case

Bigbelly's Big Bet on the Digital Trash Can

advertising. “Government is a giant customer. They buy a lot of stuff” Harvard Business School professor Mitchell Weiss explores this strategy pivot in a new case on Bigbelly, co-written with case researcher Christine Snively, that looks... View Details
Keywords: by Michael Blanding; Energy
  • January 2010 (Revised January 2014)
  • Case

Twitter

By: Mikolaj Jan Piskorski, David Chen, Bill Heil and Aaron Smith
Twitter is a micro-blogging company that allows users to send short text updates to others. The site is used by people, including celebrities, government officials, and businesses. It helps to raise money for non-profit organizations and provides first-responders with... View Details
Keywords: Blogs; Revenue; Information Publishing; Growth and Development Strategy; Social and Collaborative Networks; Web
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Piskorski, Mikolaj Jan, David Chen, Bill Heil, and Aaron Smith. "Twitter." Harvard Business School Case 710-455, January 2010. (Revised January 2014.)
  • June 2022 (Revised August 2023)
  • Case

Strategic Innovation at the United Nations: A Network of Ecosystems

By: Frank Nagle, Elizabeth J. Altman and Amy Klopfenstein
In 2021, Gina Lucarelli, leader of the United Nations Development Programme (UNDP) Accelerator Labs, prepared for a meeting with UNDP Administrator Achim Steiner. The two planned to discuss the future of the Accelerator Labs, a network of social innovation labs located... View Details
Keywords: Change; Disruption; Transformation; Change Management; Education; Learning; Environmental Management; Climate Change; Environmental Sustainability; Geography; Geographic Scope; Global Range; Local Range; Geopolitical Units; Country; Human Resources; Recruitment; Retention; Selection and Staffing; Employees; Employee Relationship Management; Information Technology; Information Management; Innovation and Invention; Collaborative Innovation and Invention; Disruptive Innovation; Innovation and Management; Innovation Leadership; Innovation Strategy; Knowledge; Knowledge Acquisition; Knowledge Dissemination; Knowledge Management; Knowledge Sharing; Knowledge Use and Leverage; Organizations; Mission and Purpose; Organizational Culture; Organizational Structure; Organizational Design; Organizational Change and Adaptation; Social Enterprise; Non-Governmental Organizations; Social Psychology; Social and Collaborative Networks; Society; Social Issues; Welfare; Strategy; Cooperation; Adaptation; Public Administration Industry; North and Central America
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Nagle, Frank, Elizabeth J. Altman, and Amy Klopfenstein. "Strategic Innovation at the United Nations: A Network of Ecosystems." Harvard Business School Case 722-363, June 2022. (Revised August 2023.)
  • 15 Nov 2021
  • News

Putting Your Corporate Purpose to Work

  • 23 Feb 2004
  • Research & Ideas

It’s Back to Business-Basics for Nonprofits

the audience, comparing the recent focus on nonprofit strategy to the rise of interest in for-profit strategy in the 1970s. In Bradach's view, the sector is on the front end of a curve, with nonprofits less... View Details
Keywords: by Manda Salls
  • Program

Succeeding as a Strategic CFO

Summary As capital markets and organizational strategies have evolved, so has the role of the chief financial officer (CFO). Today's CFOs are not just gatekeepers of a company's financial information; they serve as key strategic partners... View Details
  • 09 Feb 2017
  • Blog Post

Alumni: Where Are They Now? Featuring: Anddria Varnado (Clack-Rogers)

Current Position: Vice President, Strategy & Business Development at Williams-Sonoma Location San Francisco, CA Tell us what you’re up to these days. I’m currently leading strategy for Williams-Sonoma,... View Details
Keywords: Consumer Products / Retail
  • August 2022
  • Case

In-Q-Tel: Innovation On A Mission

By: Joshua Lev Krieger and Josh Lerner
In 2022, the leaders of In-Q-Tel (IQT) considered what was next for the unique mission-driven organization. Since 1999, IQT had one mission: to be the most sophisticated source of strategic technical knowledge and capabilities to the U.S. government and its allies. IQT... View Details
Keywords: Mission and Purpose; National Security; Technological Innovation; Research; Geopolitical Units; Risk Management; Recruitment; Growth and Development Strategy; Venture Capital; Knowledge Management; Information Industry; Banking Industry
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Krieger, Joshua Lev, and Josh Lerner. "In-Q-Tel: Innovation On A Mission." Harvard Business School Case 823-031, August 2022.
  • November 1991 (Revised January 1995)
  • Case

Teradyne Japan

By: Michael Y. Yoshino
Describes a parent-subsidiary relationship in the high technology industry. The subsidiary, located in Japan, has been expanding its activities throughout the 1980s in the face of stiff local competition. Examines the dilemma facing corporate and country management as... View Details
Keywords: Relationships; Mergers and Acquisitions; Expansion; Competition; Business or Company Management; Communication; Buildings and Facilities; Business Subsidiaries; Japan
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Yoshino, Michael Y. "Teradyne Japan." Harvard Business School Case 392-031, November 1991. (Revised January 1995.)
  • 12 Apr 2004
  • Research & Ideas

Operations and the Competitive Edge

telecommunications technologies, particularly the Internet, which enabled entirely new ways to communicate with customers and suppliers, as well as internally. This was the era when everybody was developing new initiatives in B2C... View Details
Keywords: by Martha Lagace
  • 29 Jun 2022
  • Blog Post

Harvard Business School Announces the 2022-2023 Blavatnik Fellows

Harvard-affiliated postdocs as they build their promising life science ventures by developing their leadership talents and providing mentorship and community during their entrepreneurial journey. To date, Blavatnik Fellows have created 30... View Details
  • November 2021 (Revised January 2022)
  • Case

Nicole M. Jones and The Hangar℠: Delta Air Lines' Global Innovation Center

By: Linda A. Hill and Emily Tedards
In 2016, Nicole M. Jones was hired to lead The Hangar, Delta Air Lines’ new innovation center in Atlanta, Georgia. Delta’s leadership had intended for The Hangar to catalyze a new approach to innovation at the company. After conducting three months of research on... View Details
Keywords: Innovation Lab; Breakthrough Innovation; Biometric Technology; Innovation and Invention; Leadership; Innovation and Management; Collaborative Innovation and Invention; Innovation Strategy; Technological Innovation; Georgia (state, US)
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Hill, Linda A., and Emily Tedards. "Nicole M. Jones and The Hangar℠: Delta Air Lines' Global Innovation Center." Harvard Business School Case 422-042, November 2021. (Revised January 2022.)
  • July 2010 (Revised August 2012)
  • Case

Assistant Professor Jo Worthington (A)

By: Dorothy A. Leonard
A relatively inexperienced professor struggles with managing a case discussion in a class based on numeric analysis. The class is lethargic and time is tight; she considers both a number of possible reasons for their disinterest and different teaching strategies to... View Details
Keywords: Education; Teaching; Strategy; Communication Strategy; Training; Leadership Style; Education Industry
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Leonard, Dorothy A. "Assistant Professor Jo Worthington (A)." Harvard Business School Case 911-404, July 2010. (Revised August 2012.)
  • 29 May 2014
  • Research & Ideas

Research Symposium 2014

Speaking up at work; a manager's responsibility to capitalism; a strategy to fix the health care system. These were the presentation topics at the 2014 Faculty Research Symposium. At first blush, they may sound a bit disjointed. But a... View Details
Keywords: by Carmen Nobel; Accounting; Health
  • May 24, 2016
  • Article

Build a Culture of Health

By: John A. Quelch
Every company, large and small, has an impact on health. It does so in four ways: first, through the healthfulness and safety of the products and services it sells; second, through its attention to employee health and well-being in its work practices and benefits;... View Details
Keywords: Public Health; Four Pillars; Public Health Footprint; Culture Of Health Plan Of Action; Change; Education; Health; Human Resources; Knowledge; Labor; Leadership; Management; Operations; Outcome or Result; Personal Development and Career; Programs; Risk and Uncertainty; Strategy; Value; Consumer Products Industry; Chemical Industry; Health Industry; United States; Europe
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Quelch, John A. "Build a Culture of Health." Huffington Post: What's Working: Purpose + Profit (May 24, 2016).
  • 25 Oct 2024
  • Blog Post

Harvard Business School Announces Latest RISE Fellows

to MBA candidates in each class who, prior to enrolling at HBS, have demonstrated exemplary commitment to serving Black/African American, Hispanic/Latinx, and other marginalized communities of color within the US. “This cohort of fellows... View Details
  • Research Summary

Moving Beyond Direct-to-Consumer

By: Leonard A. Schlesinger

Changing consumer behaviors have redefined what it means to be direct to consumer ("DTC"). What once began online a decade ago as a distribution and disintermediation strategy has since evolved into a multifaceted approach for the modern-day brand.

The... View Details

  • Career Coach

Connie Walsh

team for $5B Staples Brands Group at Staples, Inc. She was responsible for marketing & developing product lines and brands across retail, contract, online and catalogue businesses and for the packaging strategy and production of over... View Details
Keywords: Consumer Products; Retail; Social Enterprise; Technology
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