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Show Results For
- All HBS Web
(3,740)
- People (16)
- News (889)
- Research (2,100)
- Events (9)
- Multimedia (52)
- Faculty Publications (820)
- Research Summary
Customer-Centric Marketing Strategy
By: Rohit Deshpande
Rohit Deshpandé's research program focuses on Customer-Centricity. A stream of projects examines the interaction between corporate and national culture as they influence the development and implementation of global marketing strategies in high performance firms. This... View Details
- 20 Oct 2016
- Blog Post
An Interview with Associate Director, Phillip Andrews
What did you do before you came to CPD? Before I joined the Career & Professional Development (CPD) team, I spent two years as a case researcher working with faculty to develop and write business case... View Details
Keywords: All Industries
- March 1998 (Revised November 1999)
- Case
USA TODAY Online
By: John A. Deighton and Anthony St. George
How should USA TODAY use its brand franchise to build a publishing business on the World Wide Web? Advertising Age described the first steps as "a case study in how not to do it," but by the end of 1997 USA TODAY Online is the most visited news site on the Web. Now the... View Details
Keywords: Digital Marketing; Design; Profit; Revenue; Brands and Branding; Marketing Strategy; Internet and the Web; Information Industry
Deighton, John A., and Anthony St. George. "USA TODAY Online." Harvard Business School Case 598-133, March 1998. (Revised November 1999.) (request a courtesy copy.)
- September – October 2011
- Article
Managing the Multiple Dimensions of Risk-Part II: The Office of Risk Management
By: Anette Mikes and Robert S. Kaplan
In the second article of our two-part series, we explore the concept of an Office of Risk Management along with a case study of an innovative risk management function at JP Morgan Private Bank. We also look at the "softer" components of risk management, including a... View Details
Keywords: Banks and Banking; Innovation and Invention; Management Style; Managerial Roles; Risk Management
Mikes, Anette, and Robert S. Kaplan. "Managing the Multiple Dimensions of Risk-Part II: The Office of Risk Management." Balanced Scorecard Report 13, no. 5 (September–October 2011): 1–6.
- 30 Jul 2012
- News
Building a Winery in China From Scratch
- 11 Jan 2012
- News
What they don't teach you at Lady Gaga U.
- 28 Apr 2015
- First Look
First Look: April 28
annual public outcomes report. They also introduce bundled payment contracts with three insurers for orthopedic surgeries and join a multi-hospital study for applying time-driven activity-based costing to identify process improvement and... View Details
Keywords: Sean Silverthorne
- 01 Aug 2012
- News
Ten Reasons Winners Keep Winning, Aside from Skill
- 07 Aug 2017
- News
China's Spicy Hotpot Billionaire Is Ready to Take on the World
- 2013
- Book
Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment
By: Anita Elberse
What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge... View Details
Keywords: Entertainment; Business; Strategy; Media; Digital Technology; Blockbuster; Superstar; Film; Television; Music; Publishing; Performing Arts; Nightlife; Risk and Uncertainty; Information Technology; Marketing Strategy; Music Entertainment; Success; Sports; Business Strategy; Film Entertainment; Television Entertainment; Music Industry; Fine Arts Industry; Entertainment and Recreation Industry; Publishing Industry
Elberse, Anita. Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment. New York: Henry Holt and Co., 2013.
Jacob M. Cook
Jake Cook is a Lecturer of Business Administration in the Marketing Unit at Harvard Business School and an entrepreneur with a deep-seated passion for e-commerce, digital marketing, and AI.
As a Cofounder and CEO of... View Details
- 04 Jan 2018
- Working Paper Summaries
Creating the Market for Organic Wine: Sulfites, Certification, and Green Values
- November 1994 (Revised August 1997)
- Case
TV Guide (A)
TV Guide is the largest magazine in the United States and is attaining record profitability. This case details the economics of TV Guide's success by studying its advertiser and reader relationships. Presents a detailed look at how a large magazine manages all aspects... View Details
Keywords: Journals and Magazines; Customers; Marketing Strategy; Advertising; Publishing Industry; United States
Rayport, Jeffrey F., and Steven M. Salzinger. "TV Guide (A)." Harvard Business School Case 395-031, November 1994. (Revised August 1997.)
- 02 Dec 2010
- News
B-School Bulletin
- July 2024
- Teaching Note
Leading Culture Change at Microsoft Western Europe
By: Amy C. Edmondson and Catherine Huang
This teaching plan is designed to be used in conjunction with the case study “Leading Culture Change at Microsoft Western Europe,” HBS No. 624-096, to help faculty deepen student understanding of psychological safety and organizational culture transformation through... View Details
- 31 Jan 2017
- First Look
First Look at New Research: January 31, 2017
2017 Cambridge, MA: Belknap Press of Harvard University Press Democracy: A Case Study By: Moss, David Abstract—Democracy: A Case Study invites... View Details
Keywords: Carmen Nobel
W. Carl Kester
Carl Kester is a Baker Foundation Professor and the George Fisher Baker Jr. Professor of Business Administration, Emeritus at Harvard Business School. He is a member of the Finance Unit. He served as Deputy Dean for Academic Affairs (2006-2010), Chairman of the... View Details
- 18 Mar 2022
- Video