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Show Results For
- All HBS Web
(3,745)
- People (16)
- News (914)
- Research (2,106)
- Events (11)
- Multimedia (51)
- Faculty Publications (827)
- 2015
- Article
The Nobel Prize: The Identity of a Corporate Heritage Brand
By: Mats Urde and Stephen A. Greyser
Purpose—The purpose of this study is to understand the identity of the Nobel Prize as a corporate heritage brand and its management challenges.
Design/methodology/approach—An in-depth case study analysed within a heritage brand model and a corporate... View Details
Design/methodology/approach—An in-depth case study analysed within a heritage brand model and a corporate... View Details
Keywords: Nobel Prize; Brand Stewardship; Corporate Brand Identity; Corporate Heritage Brand; Heritage Brand Identity Process; Networked Brand; Organizations; Brands and Branding
Urde, Mats, and Stephen A. Greyser. "The Nobel Prize: The Identity of a Corporate Heritage Brand." Journal of Product & Brand Management 24, no. 4 (2015): 318–332.
- 20 Jan 2015
- First Look
First Look: January 20
to have higher academic achievement and experience greater acceptance by their peers in adolescence. Despite this positive influence on educational outcomes, it is still unclear why some children are more prosocial than others in school. The current View Details
Keywords: Sean Silverthorne
- March 2021
- Teaching Note
Performance Improvement Consulting and Hi-R-Me: Making Sales Calls
Teaching Note for HBS Case No. 819-043. This case study focuses on concepts, tools, and behaviors relevant to making sales calls along a typical progression with a prospect: from an initial phone call thru more in-depth discovery to a go/no-go meeting. The teaching... View Details
- 25 Aug 2014
- HBS Case
Starbucks Reinvented
Harvard Business School Professor and historian Nancy Koehn has studied Starbucks and its leader, Howard Schultz, for close to 20 years. For her, the company represents much more than a phenomenal success story. In a recently published... View Details
- 01 Aug 2012
- News
Ten Reasons Winners Keep Winning, Aside from Skill
- 07 Aug 2017
- News
China's Spicy Hotpot Billionaire Is Ready to Take on the World
- 07 Mar 2023
- HBS Case
ChatGPT: Did Big Tech Set Up the World for an AI Bias Disaster?
the high ground, allowing it to influence norms and policies to mitigate AI bias. But the tech giant’s decision to push out pioneering AI researcher and ethicist Timnit Gebru set the company on a rocky course, contends Harvard Business School professor Tsedal Neeley.... View Details
- 17 Oct 2006
- First Look
First Look: October 17, 2006
organizations that design these programs, the companies that are investing resources to adopt them, and those that are relying on them to infer the quality of management practices. Download working paper: http://www.hbs.edu/research/pdf/07-023.pdf View Details
Keywords: Sean Silverthorne
- 20 Jul 2013
- News
Executive Education program helps build nonprofit management skills
- 28 Jan 2022
- News
The Coinbase Model: Profit from the Crypto Assets It Lists
- 14 Mar 2017
- First Look
First Look at New Research, March 14
range of views and ideas that teams can draw upon to innovate. Yet, case studies of practice reveal that teaming across knowledge boundaries can be difficult, and innovation is not always realized. Two... View Details
Keywords: Sean Silverthorne
- September – October 2011
- Article
Managing the Multiple Dimensions of Risk-Part II: The Office of Risk Management
By: Anette Mikes and Robert S. Kaplan
In the second article of our two-part series, we explore the concept of an Office of Risk Management along with a case study of an innovative risk management function at JP Morgan Private Bank. We also look at the "softer" components of risk management, including a... View Details
Keywords: Banks and Banking; Innovation and Invention; Management Style; Managerial Roles; Risk Management
Mikes, Anette, and Robert S. Kaplan. "Managing the Multiple Dimensions of Risk-Part II: The Office of Risk Management." Balanced Scorecard Report 13, no. 5 (September–October 2011): 1–6.
- 30 Jul 2012
- News
Building a Winery in China From Scratch
- 11 Jan 2012
- News
What they don't teach you at Lady Gaga U.
- 18 Mar 2022
- Video
Assistant Professors Natalia Rigol and Benjamin Roth: Empower
- July 2024 (Revised May 2025)
- Teaching Note
Leading Culture Change at Microsoft Western Europe
By: Amy C. Edmondson and Catherine Huang
This teaching plan is designed to be used in conjunction with the case study “Leading Culture Change at Microsoft Western Europe,” HBS No. 624-096, to help faculty deepen student understanding of psychological safety and organizational culture transformation through... View Details
- May 2020
- Teaching Note
Big Boom Beverages: Fight or Flight? (Brief Case)
By: Stephen A. Greyser and William Ellet
Teaching Note for HBS Brief Case No. 920-557. The case addresses analysis and decisions related to the entrepreneurial life of a distinctive energy beverage, including its niche market launch, early problems, reformulation, social media impact, market success, and... View Details
- 20 Oct 2016
- Blog Post
An Interview with Associate Director, Phillip Andrews
What did you do before you came to CPD? Before I joined the Career & Professional Development (CPD) team, I spent two years as a case researcher working with faculty to develop and write business case... View Details
Keywords: All Industries
- 02 Aug 2016
- First Look
August 2, 2016
the capital regulation of commercial banks? This paper builds a quantitative general equilibrium model with commercial banks and shadow banks to study the unintended consequences of capital requirements. A key feature of our model is... View Details
Keywords: Sean Silverthorne
- March 1998 (Revised November 1999)
- Case
USA TODAY Online
By: John A. Deighton and Anthony St. George
How should USA TODAY use its brand franchise to build a publishing business on the World Wide Web? Advertising Age described the first steps as "a case study in how not to do it," but by the end of 1997 USA TODAY Online is the most visited news site on the Web. Now the... View Details
Keywords: Digital Marketing; Design; Profit; Revenue; Brands and Branding; Marketing Strategy; Internet and the Web; Information Industry
Deighton, John A., and Anthony St. George. "USA TODAY Online." Harvard Business School Case 598-133, March 1998. (Revised November 1999.) (request a courtesy copy.)