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Show Results For
- All HBS Web
(1,360)
- People (1)
- News (520)
- Research (684)
- Events (3)
- Multimedia (27)
- Faculty Publications (408)
- 01 Sep 2011
- News
Now You Can Choose
Finnegan In this issue of the Bulletin, Dean Nohria discusses the School’s efforts to ensure that an HBS education remains a transformational experience. Across the campus and at our global centers, the School is positioning itself to create a new standard in... View Details
- 01 Dec 2015
- News
Snapping Up Voters
Saliterman—a 33-year-old veteran of the Bush White House and Republican National Committee—promoted new tools that permitted campaigns to run ads for a select group of voters before YouTube videos. After moving to launch Snapchat’s first... View Details
Keywords: Sasha Issenberg
- November 1987
- Background Note
Note on Advertising Effectiveness in the Beer Industry
Salter, Malcolm S. "Note on Advertising Effectiveness in the Beer Industry." Harvard Business School Background Note 382-096, November 1987.
- 01 Dec 2016
- News
The Evolving HBS Campus
(photo by Susan Young) The Pagliuca Harvard Life Lab is the newest addition to the growing portfolio of facilities to support innovation and entrepreneurship, joining the Harvard i-lab, which opened in 2011, and the Harvard Launch Lab, a start-up incubator which opened... View Details
- 01 Jun 2004
- News
Stevenson Accepts Key University Position
Stevenson Howard H. Stevenson, senior associate dean for External Relations and a leader in the study of entrepreneurship at HBS, has been named senior associate provost for Planning and Resources for Harvard University, effective July 1. In the newly created position,... View Details
- 17 Apr 2014
- News
Support for the Global Century
Robert F. Greenhill (MBA 1962), the founder and chairman of an investment banking firm with 13 offices across five continents, is acutely aware of the global nature of business in the 21st century. “As is the case in most companies today, our success relies on our... View Details
- April 1989
- Case
New England Brown Egg Council Takes on Salmonella
By: Stephen A. Greyser and Norman Klein
Greyser, Stephen A., and Norman Klein. "New England Brown Egg Council Takes on Salmonella." Harvard Business School Case 589-114, April 1989.
- 01 Dec 2016
- News
The Power of Many
Every Gift Matters Annual gifts from alumni and friends to the HBS Fund for Leadership and Innovation are vital to the School’s mission to educate leaders who make a difference in the world. HBS puts these gifts to use immediately to sustain core priorities and embrace... View Details
- 28 Jan 2015
- Research & Ideas
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections
October working paper The Air War versus The Ground Game: An Analysis of Multi-Channel Marketing in US Presidential Elections, was cowritten with HBS doctoral student Lingling Zhang. Chung and Zhang pored over 18,650 observations on voting outcomes and View Details
Keywords: by Dina Gerdeman
- 01 Mar 2015
- News
An Exceptional Faculty of Scholars and Teachers
A Mission-Critical Priority HBS faculty members create transformational experiences in the classroom and develop innovative ideas to address problems and seize opportunities in business. These activities are at the heart of the School’s mission, and it is the faculty —... View Details
- August 2008
- Supplement
Becky Saeger, CMO, Charles Schwab & Co., Inc., Interviewed by Professor John Quelch
By: John A. Quelch
Professor John Quelch interviewed Becky Saeger, Chief Marketing Officer of Charles Schwab and Co., Inc., with regard to the background and success of the "Talk to Chuck" advertising campaign. View Details
Quelch, John A. "Becky Saeger, CMO, Charles Schwab & Co., Inc., Interviewed by Professor John Quelch." Harvard Business School Video Supplement 509-703, August 2008.
- September 1993 (Revised November 1993)
- Supplement
Partnership for a Drug-Free America (B)
By: V. Kasturi Rangan, Diana Chapman Walsh, Barbara Moeykens and Rima E. Rudd
Rangan, V. Kasturi, Diana Chapman Walsh, Barbara Moeykens, and Rima E. Rudd. "Partnership for a Drug-Free America (B)." Harvard Business School Supplement 594-029, September 1993. (Revised November 1993.)
- December 1992
- Case
Ahold and AMS: The 1993 Restructuring of AMS and the 1992 AMS Coca-Cola Euro-Promotion
By: Ray A. Goldberg
Goldberg, Ray A. "Ahold and AMS: The 1993 Restructuring of AMS and the 1992 AMS Coca-Cola Euro-Promotion." Harvard Business School Case 593-067, December 1992.
- November 1992 (Revised June 1994)
- Case
Advertising Council Get Out the Vote Campaign: Strategy and Creative Execution
By: V. Kasturi Rangan and Jayne D. Kramer
Rangan, V. Kasturi, and Jayne D. Kramer. "Advertising Council Get Out the Vote Campaign: Strategy and Creative Execution." Harvard Business School Case 593-061, November 1992. (Revised June 1994.)
- 12 Nov 2008
- Research & Ideas
The Marketing of a President
Marketing of a President. Barack Obama's campaign is a case study in marketing excellence. True, it was always going to be a Democratic year. An unpopular war, an incumbent Republican president with rock bottom approval ratings, and many... View Details
Keywords: by John Quelch
Leo Burnett
A creative genius, Burnett developed longstanding campaigns for such household names as Kellogg’s, Campbell Soup and P&G, and in the process, built one of the largest ad agencies in the U.S. His legendary ad View Details
Keywords: Services