Filter Results:
(1,345)
Show Results For
- All HBS Web
(1,345)
- People (1)
- News (516)
- Research (677)
- Events (3)
- Multimedia (27)
- Faculty Publications (399)
Show Results For
- All HBS Web
(1,345)
- People (1)
- News (516)
- Research (677)
- Events (3)
- Multimedia (27)
- Faculty Publications (399)
- 17 Apr 2014
- News
Support for the Global Century
Robert F. Greenhill (MBA 1962), the founder and chairman of an investment banking firm with 13 offices across five continents, is acutely aware of the global nature of business in the 21st century. “As is the case in most companies today, our success relies on our... View Details
- 01 Mar 2006
- News
Back to School
Campaign for Human Capital at the School District of Philadelphia” examines one district’s innovative approach to recruiting and retaining qualified teachers; “Reinventing Human Resources at the School District of Philadelphia” continues... View Details
- 24 Apr 2014
- News
Understanding the language of business
When the late James F. Rothenberg (AB 1968, MBA 1970) arrived at HBS, the recently graduated Harvard College English major had to learn the intricacies of accounting as well as the language of business. These skills served him well during his 44-year career at Capital... View Details
- August 2008
- Supplement
Becky Saeger, CMO, Charles Schwab & Co., Inc., Interviewed by Professor John Quelch
By: John A. Quelch
Professor John Quelch interviewed Becky Saeger, Chief Marketing Officer of Charles Schwab and Co., Inc., with regard to the background and success of the "Talk to Chuck" advertising campaign. View Details
Quelch, John A. "Becky Saeger, CMO, Charles Schwab & Co., Inc., Interviewed by Professor John Quelch." Harvard Business School Video Supplement 509-703, August 2008.
- February 1973 (Revised June 1973)
- Case
Listerine Antiseptic (A)
Greyser, Stephen A. "Listerine Antiseptic (A)." Harvard Business School Case 573-060, February 1973. (Revised June 1973.)
- Web
Conservative Club | MBA
Conservative Club The Conservative Club serves as a forum for the exchange of political ideas and values, and to foster a sense of community among HBS students who share conservative political views. Annual Events Speaker Series Club Social Events Debate Parties View Details
Jane Trahey
Trahey was one of the first women to own and manage a major advertising agency in the United States. A prolific copywriter and author, Trahey is credited with the inspiration for the long-running “What becomes a legend most?” campaign for... View Details
Keywords: Services
- September 1993 (Revised November 1993)
- Supplement
Partnership for a Drug-Free America (B)
By: V. Kasturi Rangan, Diana Chapman Walsh, Barbara Moeykens and Rima E. Rudd
Rangan, V. Kasturi, Diana Chapman Walsh, Barbara Moeykens, and Rima E. Rudd. "Partnership for a Drug-Free America (B)." Harvard Business School Supplement 594-029, September 1993. (Revised November 1993.)
- December 1992
- Case
Ahold and AMS: The 1993 Restructuring of AMS and the 1992 AMS Coca-Cola Euro-Promotion
By: Ray A. Goldberg
Goldberg, Ray A. "Ahold and AMS: The 1993 Restructuring of AMS and the 1992 AMS Coca-Cola Euro-Promotion." Harvard Business School Case 593-067, December 1992.
- November 1992 (Revised June 1994)
- Case
Advertising Council Get Out the Vote Campaign: Strategy and Creative Execution
By: V. Kasturi Rangan and Jayne D. Kramer
Rangan, V. Kasturi, and Jayne D. Kramer. "Advertising Council Get Out the Vote Campaign: Strategy and Creative Execution." Harvard Business School Case 593-061, November 1992. (Revised June 1994.)
Mary W. Lawrence
or testimonials. She developed the “Quality is Job #1” campaign for Ford, the “plop, plop, fizz, fizz” campaign for Alka-Seltzer, and the “I Love New York” tourism campaign. She was inducted into the... View Details
Keywords: Services
Leo Burnett
A creative genius, Burnett developed longstanding campaigns for such household names as Kellogg’s, Campbell Soup and P&G, and in the process, built one of the largest ad agencies in the U.S. His legendary ad View Details
Keywords: Services
- March 1975 (Revised April 1985)
- Case
L'eggs Products, Inc. (Condensed)
Describes designing an advertising or promotion program to sustain the momentum on L'eggs successful market entry. View Details
Star, Steven H. "L'eggs Products, Inc. (Condensed)." Harvard Business School Case 575-090, March 1975. (Revised April 1985.)
- 28 May 2014
- News
Finnegan Named New Harvard Treasurer
- 01 Jun 2006
- News
HBS Annual Report Details Strong Financial Growth
million to reach a total of $62 million, reflecting gifts to The Campaign for Harvard Business School and another above-average year of investment returns for the School’s endowment. Campaign gifts and... View Details
- 12 Nov 2008
- Research & Ideas
The Marketing of a President
Marketing of a President. Barack Obama's campaign is a case study in marketing excellence. True, it was always going to be a Democratic year. An unpopular war, an incumbent Republican president with rock bottom approval ratings, and many... View Details
Keywords: by John Quelch
- 01 Aug 2014
- News
Success Through Shared Effort
The Class of 2003 had the highest participation rate among all spring 2013 reunion classes, with 61 percent of the class making a gift. With donations totaling $1.77 million, the MBA Class of 2003 set a new 10th Reunion giving record in Spring 2012. “The most important... View Details
- 01 Aug 2014
- News
A Shared Sense of Identity
As Participation Committee Section cochair for her 20th Reunion, Stacy Enxing Seng said she was inspired by the positive response and generosity shown by her classmates, who achieved 45 percent participation. "While the experience we had as students at HBS may be as... View Details
- 01 May 2013
- News
C.D. Spangler Jr., MBA 1956
When Dick Spangler was tapped to lead HBS's first capital campaign with a mission to raise $500 million, he regarded the request as "the ultimate cold call." But it was one he was pleased to answer. In his initial View Details