Publications

October 2007
Case

Colgate Max Fresh: Global Brand Roll-Out

By: John A. Quelch

In February 2005, Nigel Burton, in his third year as president of global oral care at Colgate-Palmolive Company (CP), had every reason to feel optimistic. Worldwide market shares were strong and Colgate Max Fresh (CMF), a new toothpaste that had helped drive Colgate to... View Details

Keywords: Marketing Strategy; Product Launch; Global Strategy; Brands and Branding; Consumer Products Industry; Health Industry; China; Mexico

Video

Entrepreneurship - the HBS Way

Laura Alfaro

Laura Alfaro is the Warren Alpert Professor of Business Administration. At Harvard since 1999, she served as Minister of National Planning and Economic Policy in Costa Rica from 2010-2012, taking a leave from HBS. She is Co-Editor of the Journal of International... View Details

10 Nov 2012
News

Making it through the storm

September 1996 (Revised March 2002)
Background Note

Project Management Manual

By: H. Kent Bowen

A descriptive manual for how to manage the process of project management. Major sections are: 1) define and organize the project, 2) plan the project, and 3) track and manage the project. 12 processes are described in detail. View Details

Keywords: Business or Company Management; Management Practices and Processes; Planning; Projects

Mihir A. Desai is the Mizuho Financial Group Professor of Finance at Harvard Business School and a Professor of Law at Harvard Law School. He received his Ph.D. in political economy from Harvard... View Details

May 2020 (Revised December 2022)
Case

Soofa: Displaying the Right Path?

By: Jeffrey J. Bussgang, Amy Klopfenstein and Amram Migdal

In November 2019, Sandra Richter, co-founder and CEO of Soofa, a network of advertising-supported digital bulletin boards, must decide between two different fundraising and expansion plans for her company. One plan entails raising $15 million in a Series A round and... View Details

15 Sep 2011
News

Boston Redevelopment Authority Approves Tata Hall Construction

23 Jan 2019
Video

Interning in the Agribusiness Sector

22 Jul 2021
Video

From CPG to HBS

Teaching Interest

Senior Executive Leadership Program, India (SELPI)

By: Sunil Gupta

India is one of the fastest growing economies. This modular program is designed to hone the business and leadership skills of executives who are planning to leverage the opportunities in this emerging market.

Related link: View Details

Blog

Inside the Learning: The Impact of a Personal Case

Every executive who applies to the HBS Advanced Management Program (AMP) is likely facing some business challenges that keep them up at night. Issues on their mind might be anything from a tough strategic decision or distressing financial... View Details

December 1999
Case

E-Business at Honeywell International (A): AlliedSignal 1999

By: Rosabeth M. Kanter

AlliedSignal develops its e-business and merges with Honeywell, Inc. Throughout 1999 CEO Larry Bossidy leads activities to educate managers about e-business and the Internet, then requires strategic plans. This case looks at the planning process, barriers, and ideas in... View Details

Keywords: Mergers and Acquisitions; Executive Education; Leadership; Strategic Planning; Business Model; Change Management; Internet; Industrial Products Industry

March 2020
Case

Forbidden City: Launching a Craft Beer in China

By: Christopher A. Bartlett and Carole Carlson

This case describes a difficult choice faced by Victor Wang, Managing Director of Singapore-based Eurasian Brewing Company (EBC), concerning the competing product launch plans of Le Jie, Vice President of EBC's China and East Asian operations, and Vivian Chin, EBC's... View Details

Keywords: Subsidiary Management; Craft Brewing; Strategy; Decision Making; Organizational Structure; Business Model; Growth and Development Strategy; Entrepreneurship; Management Style; Food and Beverage Industry; China; East Asia

March 1999 (Revised March 2000)
Case

Cross Country Group, The: A Piece of the Rock (A)

By: Robert L. Simons and Indra Reinbergs

A new MBA graduate joins a privately held family business and sets ambitious growth goals for the next five years. To enhance motivation, he proposes a new incentive plan that will grant him a share of the wealth he creates. However, the family owners have a more... View Details

Keywords: Family Business; Decisions; Motivation and Incentives; Business Strategy; Performance Efficiency; Risk and Uncertainty; Growth and Development; Planning; Accounting Industry; Employment Industry