Publications
Publications
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(37,694)
- Faculty Publications (9,542)
- April 2023
- Case
Twitter: The Freedom to Speak Freely and Be Heard
By: Randolph B. Cohen, Carin-Isabel Knoop and Mel Martin
In April 2022, serial entrepreneur Elon Musk announced that he would be interested in purchasing the social media site Twitter for $44 billion. With more than 100 million twitter followers, Musk had historically leveraged the site to engage with the customers of his... View Details
- 15 Apr 2023
- Conference Presentation
Autonomous Systems
By: Hise O. Gibson, Rob Wittman, Brandon Tseng, Nini Hamrick and Tim Booher
Autonomous systems have been on the front lines and front pages in the war in Ukraine, yet there are many unanswered questions regarding their future role and capabilities. Currently, these systems are employed in myriad use cases in logistics, intelligence, and... View Details
- April 15, 2015
- Article
What to Do If a Feud Threatens Your Family Business
By: Josh Baron and Rob Lachenauer
- 2023
- Working Paper
How Wicked Problems Drive Business Performance: A Review of the Academic Literature
By: Caroline Adelson, Charlotte Kuller, Cate Tompkins, Ellora Sarkar, Samantha Price and Marco Iansiti
Recent years have seen a rise in the number of businesses engaged in the pursuit of “purposeful” activities – that is, activities that engage with the broader community in ways that expand beyond the pursuit of shareholder value. Many of these activities involve... View Details
- 2023
- Working Paper
Firm Purpose and Problem Wickedness: A Review of the Academic Literature
By: Caroline Adelson, Charlotte Kuller, Cate Tompkins, Ellora Sarkar, Samantha Price and Marco Iansiti
Our understanding of the firm’s role in society has evolved greatly over the past 70 years, with more recent years seeing a sharp rise in interest for how firms can contribute more than profits to society – that is, have a purpose beyond profits. Businesses engaged in... View Details
- April 18, 2023
- Article
The Rebirth of Software as a Service
By: Frank V. Cespedes and Jacco van der Kooij
Traditional sales models focus on customer acquisition and the “funnel” or “pipeline” metrics that dominate talk about sales. But this approach falls short when applied to a recurring revenue business, where the customer life cycle looks more like a bowtie, not a... View Details
- April 2023
- Technical Note
An Art & A Science: How to Apply Design Thinking to Data Science Challenges
By: Michael Parzen, Eddie Lin, Douglas Ng and Jessie Li
We hear it all the time as managers: “what is the data that backs up your decisions?” Even local mom-and-pop shops now have access to complex point-of-sale systems that can closely track sales and customer data. Social media influencers have turned into seven-figure... View Details
- April 2023 (Revised July 2023)
- Case
Fermenting Accounting Problems at Vermont Kombucha Corp.
By: Tatiana Sandino and Marshal Herrmann
Founded in 2005, Vermont Kombucha Corp. (V-Ko) was an early mover in the fledgling U.S. market for kombucha, a drink brewed for its health benefits. Early on, the company captured more than 90% of market share. Under the leadership of its founder and CEO, Joe Williams,... View Details
- April 2023
- Case
Fizzy Fusion: When Data-Driven Decision Making Failed
By: Michael Parzen, Eddie Lin, Douglas Ng and Jessie Li
This is a case about a fictional New York beverage company called Fizzy Fusion. The business is facing supply chain and inventory management challenges with its new product, SparklingSip. Despite seeking help from a data science consulting firm, the machine learning... View Details
- April 2023
- Case
Burning the Sails to Save the Ship: The Pilati Family Dilemma
By: Lauren Cohen, Hao Gao, Jiawei Ye and Grace Headinger
Octavian Graf Pilati, rising generation member of an Austrian princely family, prepared to sell the palace his family had held for over three hundred years. In recent years, the Pilati family lands had been leveraged as loan collateral for an international venture that... View Details
Keywords: Family Office; Family; Plant-Based Agribusiness; Agribusiness; Family Business; Property; Identity; Culture; Ethics; Insolvency and Bankruptcy; Governance; Crisis Management; Family and Family Relationships; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Austria
- April 2023 (Revised September 2023)
- Case
Levels: The Remote, Asynchronous, Deep Work Management System
By: Joseph B. Fuller and George Gonzalez
Levels is a highly innovative startup in the health care space. They intend to revolutionize health by linking behavior—eating, exercise, sleeping, etc.—to changes in metabolism. They believe metabolic health can be managed through careful monitoring of changes in... View Details
- 2023
- Working Paper
Applications or Approvals: What Drives Racial Disparities in the Paycheck Protection Program?
By: Sergey Chernenko, Nathan Kaplan, Asani Sarkar and David S. Scharfstein
We use the 2020 Small Business Credit Survey to study the sources of racial disparities in use of the Paycheck Protection Program (PPP). Black-owned firms are 8.9 percentage points less likely than observably similar white-owned firms to receive PPP loans. About 55% of... View Details
- 2023
- Case
Christiana Figueres and the Collaborative Approach to Negotiating Climate Action
By: James K. Sebenius, Laurence A. Green, Hannah Riley-Bowles, Lara SanPietro and Mina Subramanian
This case study centers on Harvard’s Program on Negotiation 2022 Great Negotiator, Christiana Figueres, and her efforts as Executive Secretary of the United Nations Framework Convention on Climate Change (UNFCCC) to build momentum for, and ultimately pass, the 2015... View Details
- April 2023
- Case
Drive Capital: A New Road for Venture
By: Paul A. Gompers and Alicia Dadlani
Founded by two former Sequoia Capital partners, Columbus-Ohio-based Drive Capital’s mission was to build a world-class venture capital firm in the middle of the U.S., an area historically overlooked by VCs. Drive faced early challenges of attracting investors, sourcing... View Details
- March–April 2023
- Article
The New-Collar Workforce
By: Colleen Ammerman, Boris Groysberg and Ginni Rometty
Many workers today are stuck in low-paying jobs, unable to advance simply because they don’t have a bachelor’s degree. At the same time, many companies are desperate for workers and not meeting the diversity goals that could help them perform better while also reducing... View Details
- 2023
- Book
The Portfolio Life: How to Future-Proof Your Career, Avoid Burnout, and Build a Life Bigger than Your Business Card
Pouring yourself into a single full-time job is the riskiest move you can make. Your parents’ advice to focus on one career path? It doesn’t work anymore, for reasons ranging from recessions to student loan debt, the gig economy, climate disasters, and a global... View Details
- March 2023 (Revised April 2023)
- Case
Independent Governance of Meta’s Social Spaces: The Oversight Board
Julie Owono is a member of the Oversight Board, an outside entity with the authority to make binding decisions on tricky moderation questions for Meta's companies. She considers the Board's impact, and its future. View Details
- March 2023 (Revised January 2025)
- Case
Wilshire Lane Capital
By: Jeffrey J. Bussgang, Lindsay N. Hyde and Stacy Straaberg
In September 2021, Adam Demuyakor (MBA 2017) was faced with decisions about how to launch his venture capital (VC) investment firm. His previous investment activities were a series of angel investments and special purpose vehicles alongside two part-time general... View Details
- March 2023
- Teaching Note
VideaHealth: Building the AI Factory
By: Karim R. Lakhani
Teaching Note for HBS Case No. 621-021. The case “VideaHealth: Building the AI Factory” examines the creation of dental startup VideaHealth (Videa) and the development of its artificial intelligence (AI)-led business strategy through the eyes of founder and CEO Florian... View Details
- March 2023
- Case
MrBeast: Building a YouTube Empire
By: Anita Elberse and Oliver Band
Wednesday November 16, 2022 was a historic day in the ascent of Jimmy Donaldson, better known as MrBeast, to the top echelon of YouTube creators. That day he became the YouTuber with the most subscribers ever—a total of 112 million. The meteoric rise of the 24-year-old... View Details