Brand Communication - Publications - Faculty & Research

14 Nov 2007
First Look

First Look: November 14, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808040 Dove: Evolution of a Brand Harvard Business School Case 508-047 Examines the evolution of Dove from functional brand to a View Details

Keywords: Martha Lagace

11 Sep 2000
Research & Ideas

Riding the Internet Fast Track

a series of six "filters" to answer this critical question. If a company is going to make the investment required to aggressively pursue an Internet opportunity, management needs to believe in each of the following: Online shopping will quintuple in the next... View Details

Keywords: by Peter Jacobs

Web

Field Course: Life Sciences Venture Creation - Course Catalog

innovate in the industry Navigating careers within the life sciences Building a brand and community within the industry to leverage for help Building budgets; licensing/creating intellectual property; legal... View Details

01 Jan 2002
News

Marjorie M.T. Yang (MBA '76)

to try to improve the livelihood of every member of the company." When you go into a store looking for a stylish, well-made shirt, the designer brands jump out at you-names like Hugo Boss, Tommy Hilfiger, and Ralph Lauren. So do the... View Details

12 Oct 1999
Research & Ideas

Confronting the Challenges that Face Bricks-and-Mortar Stores

grocery-shopping system that grouped cold cereals by their main ingredients (rice, corn, or wheat, for example). Many shoppers had trouble finding their favorite brands because they didn't know the ingredients. Lesson 6: Study The Effects... View Details

Keywords: by Raymond Burke; Retail

19 Jul 2011
First Look

First Look: July 19

communicate with its chosen target market. It also allows for a rich discussion of the brand image the company needs to portray to leverage success beyond the World Cup event. Purchase this... View Details

Keywords: Sean Silverthorne

01 Sep 2010
News

Five Honored for Missions Accomplished

and brilliant management — not just price-to-book and price-to-earnings ratios. What are the keys to moving the South African economy forward today? Education, entrepreneurship, and, ultimately, responsible leadership. James A. Lovell (AMP 62, 1971) President, Lovell... View Details

Keywords: awards; Finance; Funds, Trusts, and Other Financial Vehicles; Finance; Space Research and Technology; Government; News, Library, Internet, and Other Services; Information; Clothing and Clothing Accessories Stores; Retail Trade

01 Feb 2000
News

Better Mousetraps: At Product Design Fair, Student Ideas Get Real

manufactures Good Grips brand kitchenware, focused on building a better squeeze bottle for use in bathing babies. To demonstrate the new easy-grip bottle, Wes Owen (HBS '00) stood at a table giving a bath to a baby-sized doll in a little... View Details

Keywords: Margie Kelley

17 Mar 2015
Research & Ideas

Where Did My Shopping Mall Go?

is down, therefore basket size is down—so everybody in the mall is affected by traffic being down. If you have two or three major traffic-driving tenants in trouble, this affects the entire mall. This then creates a domino effect in the entire View Details

Keywords: by Sean Silverthorne; Retail

Career Coach

Martha Tassinari

Martha (HBS '94) has been an executive coach and career counselor at HBS since 2007. She has helped thousands of MBA students, Alumni and Executive Education participants (GMP, PLD, OPM, New Path) identify and reach their career and professional development goals.... View Details

23 Oct 2019
News

After the Storm

external affairs officer, she became the first person of color to join Noble’s leadership—even though 98 percent of the network’s students come from communities of color. Within the next few years, a perfect storm of challenges began to... View Details

Keywords: Elementary and Secondary Schools; Educational Services

01 Sep 2017
News

Read All About It: Journalism Can Be Profitable

substantial advertising revenue. But local newspapers provide important accountability, and the question is, how do you create a local newspaper that focuses on doing that? Local newspapers need truly differentiated content that their View Details

Keywords: April White; New York Times; newspapers; Google; Wirecutter; social media; Facebook; News, Library, Internet, and Other Services; Information

01 Jun 2013
News

Brick by Brick

he returned. The group focused on growth. LEGO building sets became increasingly complex. A line of LEGO-branded children's clothing debuted, and a division of the company pitched book, movie, and TV ideas. While the number of branded... View Details

Keywords: toys; Miscellaneous Store Retailers; Retail Trade

Career Coach

Cheryl Rousseau

New York City and Boston. She has also served on the Board of Directors of the Museum of Fine Arts, Boston, and has consistently been involved in community leadership roles.Work Experience: IBM, Credit Suisse, Lee Hecht Harrison, Various... View Details

Keywords: Consulting; Investment Banking; Financial Services (All); Investment Management; Financial Services (All); Private Equity; Financial Services (All); Health Care; Retail

10 Jun 2015
Research & Ideas

The Transparency Revolution in Corporate Reporting

ESG issues tend to have the best future investment performance. Q: Why is that? A: If we have better information around ESG issues, and it is communicated and used more effectively, then that information will be incorporated into stock... View Details

Keywords: Re: George Serafeim

15 Mar 2021
Blog Post

Be Unapologetically Yourself: Interview with Singer-Songwriter and Banking Strategist Andrea Mendoza

appreciated at HBS. “When my classmate described me to others, my singing was what she focused on as being impressive,” Mendoza said. “I was surprised, coming into a community that was so impressive by all professional metrics, that my... View Details

23 Jun 2003
Research & Ideas

Historically Speaking: A Roundtable at HBS

understand this phenomenon over time and what role companies played in translating a few buyers' initial curiosity into widespread consumer loyalty. Brand New examines these issues by focusing on six outstanding entrepreneurs. Debora... View Details

Keywords: by Jim Aisner

20 Feb 2001
Research & Ideas

What’s Next for Japan

of the world caught up. The company model was correct but incomplete. It came up short in creating unique market strategy, unique brand images, and unique value propositions. Competition became a zero-sum game. Everybody was imitating... View Details

Keywords: by Hilah Geer

01 Apr 2000
News

A Place in the Sun

otherwise -- to preserve its natural beauty. In 1992 he founded the Turtle Island Community Foundation, a charitable trust that provides assistance to local villages in the areas of health, transportation, education, and cultural... View Details

Keywords: Julia Hanna and Garry Emmons

09 Jun 2015
First Look

First Look: June 9, 2015

interpersonal disclosure of intimate information increases attraction, cost transparency by a firm increases brand attraction, in turn boosting consumer purchase interest. This relationship persists even after controlling for perceptions... View Details