Brand Communication - Publications - Faculty & Research

Profile

Minal Mehta

BollyX classes, I meet incredibly talented fitness instructors, dancers, and entrepreneurs who are making a real difference in people's lives by encouraging and embodying healthy living themselves. "The most challenging part is building a fitness View Details

Keywords: Entrepreneurship; Services

13 Oct 2015
Research & Ideas

Does Business Get Done the Same Way in Emerging and Developed Countries?

whether you can buy T Mobile? The U.S. Department of Justice. Who decided it was a good idea to send consumers a text message before they exceeded data limits on their cell phones? The Federal Communications Commission. But there are... View Details

Keywords: by Sean Silverthorne

14 Oct 2020
Blog Post

Creating the Minority Renaissance for Venture Capital: Interview with Henri Pierre-Jacques and Jarrid Tingle, Managing Partners at Harlem Capital

brand and our supporters if we are able to execute and make money there are endless ways for us to go which is exciting.” Ultimately, for both Pierre-Jacques and Tingle, it is about much more than making money; it’s about impacting a... View Details

29 Jun 2016
Blog Post

Emerging Into Singapore

popular non-formal Singlish phrase) - well almost. For a “hustling” city, it’s easy to get lost and go unnoticed, but I have been taken aback by how friendly people are in Singapore. Everyone is fluent in English as well, which makes it very easy to View Details

Keywords: Technology; Consumer Products / Retail

17 Mar 2015
Research & Ideas

Where Did My Shopping Mall Go?

is down, therefore basket size is down—so everybody in the mall is affected by traffic being down. If you have two or three major traffic-driving tenants in trouble, this affects the entire mall. This then creates a domino effect in the entire View Details

Keywords: by Sean Silverthorne; Retail

15 Feb 2023
Blog Post

Creating Emerging Markets Sustainability Series - Closing the ‘Intention-Action’ Gap

Review entitled “The Elusive Green Consumer” in fact describes findings suggesting that while “65% [of consumers] said they want to buy purpose-driven brands that advocate sustainability, only about 26% actually do so.” The authors... View Details

01 Sep 2010
News

You’ve Been YouTubed

of the old. One of the points we debate in class is whether social media are better at destroying value than creating it. In social media an entity’s size and brand recognition make it more vulnerable to parody and attack, not safer. As... View Details

Keywords: Julia Hanna; social media; Advertising, Public Relations, and Related Services; Professional Services; Air Transportation; Transportation

01 Jan 2005
News

Judith R. Haberkorn, 111th AMP, 1992

Retired President, Consumer Sales & Services, Verizon Communications Inc. Return to Alumni Achievement Awards main page EARLIER EDUCATION Briarcliff College, 1968 B.A., International Relations LIFELONG LESSON FROM HBS "Leadership matters.... View Details

Career Coach

Cheryl Rousseau

New York City and Boston. She has also served on the Board of Directors of the Museum of Fine Arts, Boston, and has consistently been involved in community leadership roles.Work Experience: IBM, Credit Suisse, Lee Hecht Harrison, Various... View Details

Keywords: Consulting; Investment Banking; Financial Services (All); Investment Management; Financial Services (All); Private Equity; Financial Services (All); Health Care; Retail

23 Jun 2003
Research & Ideas

Historically Speaking: A Roundtable at HBS

understand this phenomenon over time and what role companies played in translating a few buyers' initial curiosity into widespread consumer loyalty. Brand New examines these issues by focusing on six outstanding entrepreneurs. Debora... View Details

Keywords: by Jim Aisner

21 Jun 2010
News

Launching a Fashion Site

Keywords: fashion; Arts, Entertainment; Management, Scientific, and Technical Consulting Services; Professional Services; Clothing and Clothing Accessories Stores; Retail Trade

26 Feb 2013
First Look

First Look: Feb. 26

513-027 In late 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California produce company, examines her social media-based marketing program and her attempts to create a brand for a bulk... View Details

Keywords: Sean Silverthorne

26 Mar 2013
First Look

First Look: March 26

Dennis, and Maria Loumioti Abstract—We study the portability of soft information in a decentralized financial institution. Theories from a variety of literatures suggest that difficulties in capturing, storing, and communicating soft... View Details

Keywords: Sean Silverthorne

10 Jan 2005
Research & Ideas

Motivation and the Cross-Sector Alliance

but in the Partnering Motivation Spectrum, the focus is simply on the partners' motivations rather than the ultimate outcomes. Altruistic motives are centered, for example, on helping individuals in need, solving community problems, or... View Details

Keywords: by James Austin, Ezequiel Reficco & SEKN research team

10 Jul 2024
News

Next Level

VentureBeat Lab, a new way for brand partners to collaborate through creating custom content, which grew sales and partnerships by 400 percent within six months of launch. She has established partnerships with major players such as... View Details

Keywords: Catherine O’Neill Grace

01 Dec 2002
News

Building a Network for Social Enterprise in Latin America

States with food banks and distribution networks. For its part, H-E-B realized its corporate values of contributing to the communities in which it operates and generated goodwill and brand enhancement in... View Details

Web

Instagram Takeover Policy | About

Instagram Takeover Policy Thank you for agreeing to share your HBS experience on one of our HBS branded Instagram accounts. To make your Stories takeover as fun (and responsible) as possible, we’ve created some guidelines you will find... View Details

28 Mar 2019
News

California Alumni Explore Role of Capitalism in Addressing Climate Change

Webster, Alumni Engagement Manager at BEI, the major takeaways from the event emphasized both the opportunity and the urgency that the business community faces in confronting climate change. “There is an opportunity, if not a requirement,... View Details

Keywords: Margie Kelley

01 Sep 2014
News

Afghanistan’s Hope and Light

Hekmatullah Ebrahimkhil prays next to a network tower on a hill overlooking Qargha Lake, outside Kabul. Ebrahimkhil is helping his father guard and service one of the mobile communication towers on the hill—part of an innovative View Details

Keywords: Julia Hanna

01 Dec 2015
News

Ink

brand values (the employees’ work environment embodies the organization—beanbag chairs in the conference room and walls full of Post-its); and environment and sustainability (a less-is-more mentality and environmentally conscious... View Details

Publications