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Show Results For
- All HBS Web
(947)
- People (2)
- News (299)
- Research (508)
- Multimedia (2)
- Faculty Publications (223)
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
grocery-shopping system that grouped cold cereals by their main ingredients (rice, corn, or wheat, for example). Many shoppers had trouble finding their favorite brands because they didn't know the ingredients. Lesson 6: Study The Effects... View Details
- 12 Aug 2008
- First Look
First Look: August 12, 2008
2001. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of developing a beauty business. These included the long-established, but relatively small, U.S. fragrance company... View Details
Keywords: Sean Silverthorne
- 01 Feb 2000
- News
Better Mousetraps: At Product Design Fair, Student Ideas Get Real
manufactures Good Grips brand kitchenware, focused on building a better squeeze bottle for use in bathing babies. To demonstrate the new easy-grip bottle, Wes Owen (HBS '00) stood at a table giving a bath to a baby-sized doll in a little... View Details
Keywords: Margie Kelley
- 06 Mar 2012
- First Look
First Look: March 6
century. It focuses especially on Beiersdorf, a pharmaceutical and skin care company in Germany. During World War I, the expropriation of its brands and trademarks revealed its vulnerability to political risk. Following the advent of the... View Details
Keywords: Sean Silverthorne
- 29 Jan 2013
- First Look
First Look: Jan. 29
different non-work identity management strategies-namely assenting to, complying with, resisting, or inverting the pressures-and delineate the consequences of these strategies for people and their organizations/occupations. Expected Firm Altruism, Quality Provision,... View Details
Keywords: Sean Silverthorne
- 01 Sep 2013
- News
Who Are We?
in real time, even as other communications were disrupted. Just as important, Twitter became an invaluable tool for people to check on loved ones and seek evacuation and medical assistance. "That was the moment I decided to work at... View Details
- 04 Mar 2013
- Lessons from the Classroom
Lessons from Running GM’s OnStar
Huber returned to the company after graduation. He was running the commercial activities at the company's locomotive division when, in 1995, GM's vice chairman Harry Pearce asked him to head up a new initiative called Project Beacon. The general idea was to marry... View Details
- 01 Dec 2013
- News
14 for '14
author detailing his current four-year journey through all 54 African countries at Africa54.com "Consumers will acquire a greater appreciation of targeted, personal marketing. A growing number of advertisers will embrace online marketing technologies and deliver... View Details
- Career Coach
Cheryl Rousseau
New York City and Boston. She has also served on the Board of Directors of the Museum of Fine Arts, Boston, and has consistently been involved in community leadership roles.Work Experience: IBM, Credit Suisse, Lee Hecht Harrison, Various... View Details
- 26 May 2016
- News
W. James McNerney Jr., MBA 1975
Download Jim McNerney profile Return to Alumni Achievement Awards main page TIMELINE 1949 Born, Providence, Rhode Island 1971 Earns BA, American Studies, Yale University 1975 Earns MBA 1975 Joins Procter & Gamble, Brand Manager 1978 Joins... View Details
- 15 May 2018
- First Look
New Research and Ideas, May 15, 2018
and decide which growth opportunity was the better choice. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/818004 Harvard Business School Case 518-036 Bose Corporation: Communication Strategy for Challenging Apple's Beats by... View Details
Keywords: Dina Gerdeman
- 17 Mar 2015
- Research & Ideas
Where Did My Shopping Mall Go?
is down, therefore basket size is down—so everybody in the mall is affected by traffic being down. If you have two or three major traffic-driving tenants in trouble, this affects the entire mall. This then creates a domino effect in the entire View Details
- 12 Jun 2012
- First Look
First Look: June 12
shared value: focus on relationships, not on transactions, by using pricing to communicate that you value customers as people; set prices proactively to discourage detrimental behavior and to encourage behavior that is beneficial to both... View Details
Keywords: Sean Silverthorne
- 01 Sep 2014
- News
Afghanistan’s Hope and Light
Hekmatullah Ebrahimkhil prays next to a network tower on a hill overlooking Qargha Lake, outside Kabul. Ebrahimkhil is helping his father guard and service one of the mobile communication towers on the hill—part of an innovative View Details
Keywords: Julia Hanna
- 01 Dec 2015
- News
Ink
brand values (the employees’ work environment embodies the organization—beanbag chairs in the conference room and walls full of Post-its); and environment and sustainability (a less-is-more mentality and environmentally conscious... View Details
- Web
Podcast - HBS Online
associate dean for HBS Online and Executive Education, joins host Chris Linnane to uncover how financial statements communicate the essentials of business and why accounting is a universal language connecting companies of all sizes. Nancy... View Details
- 15 Dec 2024
- News
Back at the Ranch
The summer training program at Bear Hug Cattle Company starts truly at square one. “The first day is about teaching the guys how to just be out here and not die,” says lead instructor Zach Aguilar, gazing out from under his broad-brimmed hat to the grassy rangelands of... View Details
- 24 Jan 2012
- First Look
First Look: Jan. 24
We drew on theories of knowledge-intensive firms, communities of practice, and professional service firms to analyze multiple cases of new practice area creation in management consulting firms. Our qualitative analysis identified four... View Details
Keywords: Sean Silverthorne
- 23 Jun 2003
- Research & Ideas
Historically Speaking: A Roundtable at HBS
understand this phenomenon over time and what role companies played in translating a few buyers' initial curiosity into widespread consumer loyalty. Brand New examines these issues by focusing on six outstanding entrepreneurs. Debora... View Details
Keywords: by Jim Aisner
- 10 Jul 2024
- News
Next Level
VentureBeat Lab, a new way for brand partners to collaborate through creating custom content, which grew sales and partnerships by 400 percent within six months of launch. She has established partnerships with major players such as... View Details
Keywords: Catherine O’Neill Grace