Filter Results:
(947)
Show Results For
- All HBS Web
(947)
- People (2)
- News (299)
- Research (508)
- Multimedia (2)
- Faculty Publications (223)
Show Results For
- All HBS Web
(947)
- People (2)
- News (299)
- Research (508)
- Multimedia (2)
- Faculty Publications (223)
- 14 Nov 2007
- First Look
First Look: November 14, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808040 Dove: Evolution of a Brand Harvard Business School Case 508-047 Examines the evolution of Dove from functional brand to a View Details
Keywords: Martha Lagace
- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
a series of six "filters" to answer this critical question. If a company is going to make the investment required to aggressively pursue an Internet opportunity, management needs to believe in each of the following: Online shopping will quintuple in the next... View Details
Keywords: by Peter Jacobs
- Web
Field Course: Life Sciences Venture Creation - Course Catalog
innovate in the industry Navigating careers within the life sciences Building a brand and community within the industry to leverage for help Building budgets; licensing/creating intellectual property; legal... View Details
- 01 Jan 2002
- News
Marjorie M.T. Yang (MBA '76)
to try to improve the livelihood of every member of the company." When you go into a store looking for a stylish, well-made shirt, the designer brands jump out at you-names like Hugo Boss, Tommy Hilfiger, and Ralph Lauren. So do the... View Details
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
grocery-shopping system that grouped cold cereals by their main ingredients (rice, corn, or wheat, for example). Many shoppers had trouble finding their favorite brands because they didn't know the ingredients. Lesson 6: Study The Effects... View Details
- 19 Jul 2011
- First Look
First Look: July 19
communicate with its chosen target market. It also allows for a rich discussion of the brand image the company needs to portray to leverage success beyond the World Cup event. Purchase this... View Details
Keywords: Sean Silverthorne
- 01 Sep 2010
- News
Five Honored for Missions Accomplished
and brilliant management — not just price-to-book and price-to-earnings ratios. What are the keys to moving the South African economy forward today? Education, entrepreneurship, and, ultimately, responsible leadership. James A. Lovell (AMP 62, 1971) President, Lovell... View Details
- 01 Feb 2000
- News
Better Mousetraps: At Product Design Fair, Student Ideas Get Real
manufactures Good Grips brand kitchenware, focused on building a better squeeze bottle for use in bathing babies. To demonstrate the new easy-grip bottle, Wes Owen (HBS '00) stood at a table giving a bath to a baby-sized doll in a little... View Details
Keywords: Margie Kelley
- 17 Mar 2015
- Research & Ideas
Where Did My Shopping Mall Go?
is down, therefore basket size is down—so everybody in the mall is affected by traffic being down. If you have two or three major traffic-driving tenants in trouble, this affects the entire mall. This then creates a domino effect in the entire View Details
- Career Coach
Martha Tassinari
Martha (HBS '94) has been an executive coach and career counselor at HBS since 2007. She has helped thousands of MBA students, Alumni and Executive Education participants (GMP, PLD, OPM, New Path) identify and reach their career and professional development goals.... View Details
Keywords: Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising
- 23 Oct 2019
- News
After the Storm
external affairs officer, she became the first person of color to join Noble’s leadership—even though 98 percent of the network’s students come from communities of color. Within the next few years, a perfect storm of challenges began to... View Details
- 01 Sep 2017
- News
Read All About It: Journalism Can Be Profitable
substantial advertising revenue. But local newspapers provide important accountability, and the question is, how do you create a local newspaper that focuses on doing that? Local newspapers need truly differentiated content that their View Details
- 01 Jun 2013
- News
Brick by Brick
he returned. The group focused on growth. LEGO building sets became increasingly complex. A line of LEGO-branded children's clothing debuted, and a division of the company pitched book, movie, and TV ideas. While the number of branded... View Details
- Career Coach
Cheryl Rousseau
New York City and Boston. She has also served on the Board of Directors of the Museum of Fine Arts, Boston, and has consistently been involved in community leadership roles.Work Experience: IBM, Credit Suisse, Lee Hecht Harrison, Various... View Details
- 10 Jun 2015
- Research & Ideas
The Transparency Revolution in Corporate Reporting
ESG issues tend to have the best future investment performance. Q: Why is that? A: If we have better information around ESG issues, and it is communicated and used more effectively, then that information will be incorporated into stock... View Details
Keywords: Re: George Serafeim
- 15 Mar 2021
- Blog Post
Be Unapologetically Yourself: Interview with Singer-Songwriter and Banking Strategist Andrea Mendoza
appreciated at HBS. “When my classmate described me to others, my singing was what she focused on as being impressive,” Mendoza said. “I was surprised, coming into a community that was so impressive by all professional metrics, that my... View Details
- 23 Jun 2003
- Research & Ideas
Historically Speaking: A Roundtable at HBS
understand this phenomenon over time and what role companies played in translating a few buyers' initial curiosity into widespread consumer loyalty. Brand New examines these issues by focusing on six outstanding entrepreneurs. Debora... View Details
Keywords: by Jim Aisner
- 20 Feb 2001
- Research & Ideas
What’s Next for Japan
of the world caught up. The company model was correct but incomplete. It came up short in creating unique market strategy, unique brand images, and unique value propositions. Competition became a zero-sum game. Everybody was imitating... View Details
Keywords: by Hilah Geer
- 01 Apr 2000
- News
A Place in the Sun
otherwise -- to preserve its natural beauty. In 1992 he founded the Turtle Island Community Foundation, a charitable trust that provides assistance to local villages in the areas of health, transportation, education, and cultural... View Details
Keywords: Julia Hanna and Garry Emmons
- 09 Jun 2015
- First Look
First Look: June 9, 2015
interpersonal disclosure of intimate information increases attraction, cost transparency by a firm increases brand attraction, in turn boosting consumer purchase interest. This relationship persists even after controlling for perceptions... View Details
Keywords: Sean Silverthorne