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Show Results For
- All HBS Web
(3,814)
- People (15)
- News (854)
- Research (2,110)
- Events (8)
- Multimedia (68)
- Faculty Publications (1,494)
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- 01 Oct 1999
- News
Eight Among Many: W. Mitt Romney
2002. "Those firms signed up again because of the unmatched brand impact and revenue growth they gain from their association with the Games," he says. Romney is currently on leave as CEO of Bain Capital, the firm that has funded winners... View Details
Keywords: Garry Emmons
- 01 Jun 2009
- News
The Maestro and the Market
food manufacturers, and the launch of an elBulli hotel and a chain of reasonably priced restaurants called Fast Good. But what is the balance between leveraging the Adrià/elBulli brand and breaking its core meaning? In a classroom... View Details
- 29 Jan 2014
- News
Super Bowl Ads for Multitaskers
- 01 Jun 2017
- News
In My Humble Opinion: Jen Wong (MBA 2004)
folks who have worked at pure-play digital companies. Both love the brand equally, but they have different ideas about what is possible for the brand.” The bleeding edge: “Is a place every company should want to be. Selectively. For... View Details
Keywords: April White
- 15 Dec 2015
- News
Lovepop Woos The Sharks
at you. And you usually have some kind of introduction beforehand—the investors usually have some information coming into the meeting. You walk into the “Tank,” and it’s brand new. Did you refine your pitch specifically for the show? Yes... View Details
- 01 Mar 2015
- News
Providing an Environment for Ideas to Grow
brand shouldn’t be about erecting barriers to keep consumers out; indeed, growth requires the welcoming of new faces,” concludes HBS marketing professor Anat Keinan in a July 2014 Harvard Business Review article, “How ‘Brand Tourists’ Can... View Details
- 01 Feb 2001
- News
A Miller's Tale
The oldest flour company in the United States — and perhaps the only one whose sales are rising amid a decline in home baking — is King Arthur Flour, a firm that's been in operation since George Washington was President, as Smithsonian magazine reported in its November... View Details
- 15 Mar 2010
- News
A Business Ripe for Picking?
- 01 Sep 2008
- News
Negative Ad Power
increase sales and shareholder value. Coke and Pepsi both want to increase the amount of carbonated soft drinks that we consume. If Pepsi and Coke go after each other in advertising, they will turn off consumers and reduce demand for both beverages. Both View Details
- 01 Oct 1998
- News
Playing to Win
I think CEOs should not stay too long at any company." Louis-Dreyfus believes that successful global enterprises must be decentralized. While Adidas's corporate headquarters maintains authority over the company's mission, vision, and overall View Details
Keywords: Garry Emmons
- 01 Jun 2000
- News
HBS Alumni Association Board of Directors: President's Report
conference hosts in Germany, Heiner Thorborg (12th ISMP) and Christoph-Matthias Brand (MBA '94). Not only do the conference sessions offer extraordinary value to today's businessperson, but the opportunity to see Berlin thriving at the... View Details
Keywords: Edmund A. Hajim (MBA 1964)
- 01 Jun 2015
- News
The Military and the MBA: Lance Batchelor (MBA 1993)
decisions. The Navy showed me the importance of that. And I have tried to do that in my civilian roles ever since, whether it was as a brand manager of Oil of Olay or the CEO of a multibillion-dollar business. Next: Richard Kondo (MBA... View Details
- 01 Oct 2002
- News
Andrew H. Tisch
after he graduated from HBS, when Loews bought Bulova in 1979. “Although Bulova had a strong brand name,” he explains, “we soon realized it was losing out to its Japanese competitors in technology, styling, quality, marketing, and... View Details
- 15 Dec 2024
- News
Back at the Ranch
graciously slow down their work to a pace that allows the Bear Hug crew to learn all they can about branding or whatever needs doing. The benefit runs in both directions: Because the ranching industry is experiencing a decline, “a lot of... View Details
- 01 Jun 2012
- News
Bringing ‘Global’ Back Home
Ford’s Premier group (including brands such as Volvo, Jaguar, Aston Martin, and Land Rover). With this wealth of international experience, when asked to identify essential “global management” qualities and skills, Fields replies, “Strong... View Details
- 10 Mar 2021
- News
In My Humble Opinion: A Timely Tension
Thoren believes there doesn’t need to be a divide between for-profit and nonprofit missions. In December 2020, she joined outdoor-clothing brand Patagonia as director of Environmental Action and Initiatives, EMEA, a position that unites... View Details
Keywords: April White
- 01 Jun 2018
- News
Floor It
the experience of businesses including Keurig, Peloton, and Rent the Runway to develop more effective strategies to engage and educate patients about precision medicine, the need for genetic testing, and the importance of sharing that information. Techniques included... View Details
Keywords: Julia Hanna; illustration by Mengxin Li
- 01 Mar 2011
- News
Two Kinds of Green
“We wanted to find a new home for the business.” As it happens, he continues, Clorox was in the process of a significant shift in its strategic focus to brands associated with more natural, healthy, and sustainable lifestyles, such as its... View Details
- 01 Jun 2012
- News
Noted & Quoted
“J.C. Penney is in a very tough spot. If you ask people today what it stands for, you don’t get a particularly compelling answer.” —HBS professor Rajiv Lal, commenting on the challenge facing retailing guru Ron Johnson (MBA 1984) as the company’s new CEO. (HBS Working... View Details