Beverages - Publications - Faculty & Research

January 1987 (Revised June 1989)
Case

Coca-Cola vs. Pepsi-Cola (A)

Focuses on the competitive interaction between Coca-Cola and Pepsi-Cola specifically and the effect their dominance has on the other industry participants. Coke and Pepsi's competitive strategies are examined in an in-depth analysis; each firm's behavior is used to... View Details

Keywords: Competitive Strategy; Duopoly and Oligopoly; Food and Beverage Industry; United States

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February 1985 (Revised September 2001)
Teaching Note

ICEDELIGHTS Teaching Note

By: Howard H. Stevenson and Michael J. Roberts

Teaching Note for (9-898-196). View Details

Keywords: Food and Beverage Industry

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November 7, 2023
Article

How Courage Can Help Leaders Stay the Course

By: Ranjay Gulati

Keywords: Leadership; Corporate Social Responsibility and Impact; Environmental Sustainability; Profit; Food and Beverage Industry

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11 May 2017
News

Going with the Flow

launch of WaterRev, an investment company that focuses on novel technologies which enable sustainable practices of water use. In 2012, she joined the board of the Boston Beer Company, producer of Samuel Adams, Angry Orchard, and other View Details

Keywords: Robert S. Benchley

13 Jun 2018
Working Paper Summaries

Learning to Become a Taste Expert

Keywords: by Kathryn A. Latour and John A. Deighton; Food & Beverage

10 Nov 2014
HBS Case

How Restaurants in Lima and Copenhagen Became Best in the World

Great chefs, like great artists, go far beyond their materials (in this case, food) to provoke an experience that fulfills their creative vision. Unlike artists, however, they are running a business that requires putting diners in the seats, balancing costs, and... View Details

Keywords: by Michael Blanding; Food & Beverage

16 Dec 2013
HBS Case

D’O: Making a Michelin-Starred Restaurant Affordable

For restaurateurs, receiving a Michelin star can be a mixed blessing. Certainly it's a rare and celebrated honor—the French company bestows its one-, two-, and three-star ratings only to a select few restaurants worldwide. However, a star begets expectations of... View Details

Keywords: by Carmen Nobel & Joanie Tobin; Food & Beverage

03 Dec 2012
HBS Case

HBS Cases: Against the Grain

Corruption doesn't announce itself with a capital C. It is subtler and thornier than that—as one HBS student found out the hard way during a recent summer internship in Tanzania. In a new case detailing his experience, the student struggles to navigate the systemic... View Details

Keywords: by Martha Lagace; Food & Beverage

09 Sep 2024
HBS Case

McDonald’s and the Post #MeToo Rules of Sex in the Workplace

It was a brief dalliance, just a few weeks in length, over text and video only. The end of the affair was nonetheless just the beginning for Stephen Easterbrook, the McDonald’s CEO who went from being hailed as the company’s “savior” by doubling its share price in less... View Details

Keywords: by Avery Forman; Food & Beverage

16 Nov 2020
Blog Post

Flatiron School: Reflections from Summer 2020

paired with a beverage start-up based in Miami and helped the company make the pivot from B2B sales to DTC sales in the face of COVID disruptions by analyzing its marketing and the sales data. NOTE: Full list of client partners included... View Details

Keywords: All Industries

11 Aug 2014
HBS Case

The Business of Behavioral Economics

You've done everything—endured diets, purged your freezer of Ben & Jerry's, and educated yourself on fat, sugar, and calories. Yet, you can't manage to lose weight. What's wrong with you? According to standard economic theory, which gives humans (perhaps too much)... View Details

Keywords: by Michael Blanding; Food & Beverage; Food & Beverage

Teaching Interest

Yum! Brands Case Study

Case Study Sessions, Summer 2016 and Summer 2017
Program for Research in Markets & Organizations View Details

Keywords: Strategy; Global Strategy; Food and Beverage Industry; China

September 1974 (Revised January 1988)
Case

Midwest Ice Cream Co.

Midwest Ice Cream (a disguised name) serves as an example to examine a planning and control system. Useful management information, which otherwise would not be apparent, is derived by preparing a basic profit variance analysis. This illustrates how the company is doing... View Details

Keywords: Small Business; Management Systems; Food and Beverage Industry

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