Publications

October 1995 (Revised January 1998)
Case

Heineken N.V.: Global Branding and Advertising

By: John A. Quelch

Heineken managers are evaluating the results of the research projects designed to identify the values of the Heineken brand and to translate these into effective advertising messages. View Details

Keywords: Value; Advertising Campaigns; Globalization; Brands and Branding; Food and Beverage Industry

October 1995
Case

Groupe Danone Prepares for the Next Century

By: Ray A. Goldberg and Elizabeth Ashcroft

Danone is the largest food company in France and is in the top ten in the world, but most of its activity is in France, Spain, and Italy. How does it become a global company? Should it? How does it leverage its leadership in yogurt, biscuits, and mineral water? View Details

Keywords: Decision Choices and Conditions; Global Strategy; Goods and Commodities; Marketing Strategy; Strategic Planning; Expansion; Food and Beverage Industry

September 1995
Teaching Note

Mrs. Fields' Cookies TN

By: Richard L. Nolan

Teaching Note for (9-189-056). View Details

Keywords: Food and Beverage Industry; Food and Beverage Industry

August 1995 (Revised July 1997)
Case

H.E. Butt Grocery Company: A Leader in ECR Implementation (A) (Abridged)

By: F. Warren McFarlan

Describes the industry context that has resulted in the development of efficient consumer response (ECR) within the grocery industry and its adoption by H.E. Butt Grocery Co. View Details

Keywords: Demand and Consumers; Customer Focus and Relationships; Adoption; Food and Beverage Industry; Food and Beverage Industry

July 1995 (Revised July 1995)
Teaching Note

Nestle Refrigerated Foods (A): Contadina Pasta & Pizza TN

By: V. Kasturi Rangan and Marie Bell

Teaching Note for (9-595-035). View Details

Keywords: Food and Beverage Industry

June 1995 (Revised July 2006)
Supplement

Barilla SpA (B)

By: Janice H. Hammond

Supplements the (A) case. View Details

Keywords: Production; Distribution; Sales; Demand and Consumers; Programs; Food and Beverage Industry; Italy

June 1995 (Revised May 1996)
Teaching Note

RJR Nabisco - 1990 TN

By: Andre F. Perold and Wai Lee

Teaching Note for (9-290-021). View Details

Keywords: Food and Beverage Industry; Food and Beverage Industry

May 1995 (Revised September 1997)
Case

Internationalizing the Cola Wars (A): The Battle for China and Asian Markets

By: David B. Yoffie

Analyzes the strategies pursued by Coke and Pepsi in the emerging Asian soft drink market. Analyzes the tactical battle of the cola giants in China specifically. View Details

Keywords: Trade; Emerging Markets; Corporate Strategy; Competition; Globalized Firms and Management; Food and Beverage Industry; China; Asia

May 1995 (Revised August 1999)
Case

Internationalizing the Cola Wars (B): The Battle for India

By: David B. Yoffie and Richard Seet

Analyzes the tactical battle of the cola giants in India. View Details

Keywords: Competition; Globalization; Food and Beverage Industry; India

April 1995 (Revised January 1997)
Teaching Note

Beech-Nut Nutrition Corporation Series TN

By: Lynn S. Paine and Charles A Nichols, III

Teaching Note for (9-392-084), (9-392-085), (9-394-102), (9-394-103), (9-394-104), and (9-394-105). View Details

Keywords: Food and Beverage Industry; United States

April 1995 (Revised May 1995)
Case

Kraft General Foods: The Merger (B)

By: David J. Collis and Elizabeth Wynne Johnson

Discusses the recent decision to blend the previously separate Kraft and General Foods units into one operating company with a focus on the creation of a single massive sales force. View Details

Keywords: Mergers and Acquisitions; Salesforce Management; Corporate Strategy; Food and Beverage Industry; Food and Beverage Industry

April 1995 (Revised April 1995)
Case

Pillsbury: Customer Driven Reengineering

By: Robert S. Kaplan

Pillsbury is transforming itself from an integrated producer of flour and bakery products to a value-added supplier of premium branded products. After initial successes applying activity-based costing to manufacturing operations, two senior executives decide to... View Details

Keywords: Organizational Change and Adaptation; Production; Cost Management; Activity Based Costing and Management; Customer Value and Value Chain; Food and Beverage Industry

April 1995 (Revised September 1997)
Case

Frito-Lay, Inc.: A Strategic Transition, 1987-1992 (Abridged)

By: Lynda M. Applegate

A new CEO must take action to return the company to profitability, to clarify the vision, and then to build the infrastructure (human, capital, and information) needed to support the long-term change in strategy and organization. The case provides a rich description of... View Details

Keywords: Organizational Change and Adaptation; Change Management; Leading Change; Information Technology; Adaptation; Technology Adoption; Food and Beverage Industry; Food and Beverage Industry