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  • 20 Jan 2017
  • Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

vantage point, not in sight here. I don’t see it. And I’m most troubled by that. Push and pull marketing to build public support John A. Quelch, Charles Edward Wilson Professor of Business Administration and... View Details
Keywords: by Christina Pazzanese
  • 13 Apr 2020
  • Research & Ideas

Small Businesses Are Worse Off Than We Thought

in-person operations, sinking demand to near zero. Professional services businesses have fared better, but they have not been spared—just 63 percent say they could weather a four-month public health lockdown. [div class=infogram-embed... View Details
Keywords: by Kristen Senz; Financial Services
  • 18 Mar 2014
  • First Look

First Look: March 18

cluster analysis on all whole-body donors' data from the Universities of California at Davis, Irvine, Los Angeles, and San Francisco. Two donor groups emerge from the analyses: One is made View Details
Keywords: Sean Silverthorne
  • 04 Aug 2009
  • First Look

First Look: August 4

709-474 In 2005, Partners in Health (PIH) was invited by the Rwandan Ministry of Health to assume responsibility for the management of public... View Details
Keywords: Martha Lagace
  • 13 Dec 2016
  • First Look

December 13, 2016

exception. Yet providers and payers continue to try to stymie competition. Many are actively pursuing consolidation, buying up market share, and increasing their bargaining power. In this article, the authors argue that View Details
Keywords: Carmen Nobel
  • October 2006 (Revised August 2007)
  • Case

Calloway Laboratory: Pee for Profit

By: Richard G. Hamermesh and David Kiron
Describes the formation and rapid growth of a drug-testing company. The company needs to decide whether to enter the painkiller testing market, in addition to growing its drug treatment center business. View Details
Keywords: For-Profit Firms; Health Care and Treatment; Health Testing and Trials; Growth and Development Strategy; Market Entry and Exit; Health Industry
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  • 01 Oct 2008
  • Research & Ideas

How Much Time Should CEOs Devote to Customers?

marketing officer. It requires the long-term infusion of customer centricity and marketing strategy capability throughout the organization. Over time, this should mean a higher... View Details
Keywords: by John Quelch
  • 21 Mar 2019
  • Working Paper Summaries

Advancing Computational Biology and Bioinformatics Research Through Open Innovation Competitions

Keywords: by Blasco, Andrea, Michael G. Endres, Rinat A. Sergeev, Anup Jonchhe, Max Macaluso, Rajiv Narayan, Ted Natoli, Jin H. Paik, Bryan Briney, Chunlei Wu, Andrew I. Su, Aravind Subramanian, and Karim R. Lakhani; Health
  • September 2013
  • Article

Testimonials Do Not Convert Patients from Brand to Generic Medication

By: John Beshears, James J. Choi, David Laibson, Brigitte C. Madrian and Gwendolyn Reynolds

Objectives: To assess whether the addition of a peer testimonial to an informational mailing increases conversion rates from brand name prescription medications to lower-cost therapeutic equivalents, and whether the testimonial's efficacy increases when... View Details

Keywords: Testimonial; Peer Information; Social Proximity; Communication; Generic Medication; Familiarity; Marketing Communications; Decision Choices and Conditions; Identity; Health Care and Treatment; Marketing Reference Programs; Power and Influence; Brands and Branding; Health Industry
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  • 14 May 2013
  • First Look

First Look: May 14

effective care teams and good management of local operations (clinical microsystems). Clinicians influence both, and local clinician leaders will have several key tasks. Publisher's link:... View Details
Keywords: Sean Silverthorne
  • 26 Jul 2016
  • First Look

July 26, 2016

Thomas W. Feeley, Diana J. Mason, Richard L. Schilsky, Ellen L. Stovall, and Shelley Fuld Nasso Abstract—"What Health System Transformations Do You Believe Are Necessary for the Future of View Details
Keywords: Sean Silverthorne
  • September 2011
  • Supplement

Narayana Hrudayalaya Heart Hospital

By: Tarun Khanna and Tanya Bijlani
Narayana Hrudayalaya (NH) is one of the world's busiest heart hospitals, where surgeons perform 30-35 complex cardiac surgeries daily. With an average cost of $1,800 per surgery, the hospital treats patients at affordable prices, and does not turn away even the poorest... View Details
Keywords: Buildings and Facilities; Experience and Expertise; Cost Management; Insurance; Health Care and Treatment; Resource Allocation; Time Management; Emerging Markets; Infrastructure; Cooperative Ownership; Quality; Social Enterprise; Health Industry; Karnataka
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  • 06 Aug 2014
  • Research & Ideas

Climbing Down from the Ivory Tower

Ashraf, an associate professor in the Negotiations, Organizations, and Markets unit at Harvard Business School. “Asking them to apply something that's been generated somewhere else isn't involving them in the process” But there's a dearth... View Details
Keywords: by Carmen Nobel; Health; Health
  • 02 Mar 2010
  • First Look

First Look: March 2

bonus payments based upon provider reporting and performance on a set of quality measures. This case allows readers to examine health care provider strategy, development and... View Details
Keywords: Martha Lagace
  • 20 Sep 2011
  • First Look

First Look: September 20

examine whether multi-location firms increase internal ties when they face appropriability risks from direct competitors. Our empirical analysis of the global semiconductor industry shows that when leading... View Details
Keywords: Sean Silverthorne
  • February 2008 (Revised August 2014)
  • Case

MedVal Ventures

By: Regina E. Herzlinger
Is medical travel a viable business opportunity? A group of MBA students consider the pros and cons of starting a business that would send people from the U.S. to India for elective non-emergency surgeries. View Details
Keywords: Business Startups; Cost Management; Globalized Markets and Industries; Health Care and Treatment; Health Industry; Health Industry; India; United States
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  • 18 Sep 2007
  • First Look

First Look: September 18, 2007

Administration (VHA). Kizer was appointed as the Under Secretary of Health, to oversee the VHA, in 1994. Upon Kizer's arrival, it was immediately apparent that the management style that pervaded the VHA was ineffective and out View Details
Keywords: Martha Lagace
  • 03 Jun 2008
  • First Look

First Look: June 3, 2008

  Working PapersAccountability and Inequality in Single-Party Regimes: A Comparative Analysis of Vietnam and China Authors:Regina Abrami, Edmund Malesky, and Yu Zheng Abstract Over the past two decades, no... View Details
Keywords: Martha Lagace
  • 06 Nov 2012
  • First Look

First Look: November 6

governance; market participants and security analysts were, until the beginning of the 2000s but not subsequently, more positively surprised by the earning announcements of... View Details
Keywords: Sean Silverthorne
  • 08 Jun 2010
  • First Look

First Look: June 8

model for inflammatory bowel disease in 2001 and 2009, before and after the reorganization. The case can be used to examine health care provider strategy, integrated care... View Details
Keywords: Martha Lagace

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