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October 1988 (Revised November 1988)
Case

Du Pont: Biotechnology in Agricultural Products

By: Ray A. Goldberg

Keywords: Competitive Strategy; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

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October 2012 (Revised December 2013)
Case

Urbanizing China

By: Lakshmi Iyer and G.A. Donovan

In 2012, China attained a historic development milestone with more Chinese citizens living in cities than in the countryside. China's rapid urbanization, and the accompanying conversion of agricultural land to non-agricultural uses, raised a number of economic, social,... View Details

Keywords: China; Urbanization; Industrialization; Property Rights; Local Government Finance; Social Protest; Business Environment; Food Security; Safety; Change Management; Food; Urban Development; Social Issues; Growth and Development Strategy; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; China

November 2024 (Revised January 2025)
Case

Precision Agriculture at AGCO

By: Rajiv Lal, Alicia Dadlani and Ai-Ling Jamila Malone

In 2024, AGCO, a leading agricultural equipment manufacturer, sought to improve its customers net farm income by 20% over five years by becoming a comprehensive one-stop precision agriculture solutions provider and strengthening its dual channel sales approach—retrofit... View Details

Keywords: Mergers and Acquisitions; Customer Relationship Management; Collaborative Innovation and Invention; Organizational Culture; Sales; Alignment; Integration; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

2007
Case

Continuous Process Improvement at Deere & Company

By: Vijay Govindarajan and Chris Trimble

After decades of tense relationships with the United Auto Workers, Deere & Company broke through with a landmark agreement that built an expectation of continuous improvement into the compensation plan. The company then built a set of management forums and processes to... View Details

Keywords: Strategy; Machinery and Machining; Agreements and Arrangements; Management Practices and Processes; Labor Unions; Compensation and Benefits; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

May 2013
Supplement

Keggfarms (India):Which Came First, the Kuroiler(TM) or the KEGG(TM)?

This is a spreadsheet supplement for HBS case #807089 (Keggfarms). Includes Exhibit 1, Exhibit 4, and Exhibit 5. View Details

Keywords: Entrepreneurial Finance; Entrepreneurial Management; Entrepreneurs; International Entrepreneurial Finance; Entrepreneurship; Globalization; Finance; Management; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; India

February 2012 (Revised October 2012)
Teaching Note

Sykué Bioenergya (TN)

By: Shon R. Hiatt and Ian Cornell

Keywords: Energy Sources; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

June 2010
Teaching Note

Monsanto: Helping Farmers Feed the World (TN)

By: David E. Bell and Mary Louise Shelman

Teaching Note for [510025]. View Details

Keywords: Food; Production; Adoption; Leadership Style; Globalized Markets and Industries; Performance Productivity; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

December 2009 (Revised June 2010)
Case

Ebro Puleva

By: David E. Bell, Antonio Garcia de Castro, Rocio Reina Paniagua and Mary Louise Shelman

Once Spain's largest sugar company, Ebro Puleva has been transformed through a series of international acquisitions into the world's largest package rice company and second largest pasta company. In 2009, Chairman Antonio Hernandez Callejas must decide how to proceed... View Details

Keywords: Mergers and Acquisitions; Financial Crisis; Globalized Firms and Management; Leadership; Growth and Development Strategy; Brands and Branding; Consumer Behavior; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Spain

October 2009 (Revised October 2010)
Case

Cosan: Thinking Outside the Barrel

By: Forest L. Reinhardt, Noel Maurer and Ricardo Reisen de Pinho

The Cosan case introduces students and executive education participants to political economy and business strategy in the biofuels industry. Cosan, based in Brazil, is the largest grower and processor of sugarcane in the world and the largest sugar and ethanol producer... View Details

Keywords: Renewable Energy; Global Strategy; Governing Rules, Regulations, and Reforms; Industry Structures; Business and Government Relations; Business Strategy; Vertical Integration; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Brazil

April 2008
Teaching Note

Viagen: Revolutioning the Livestock Industry (TN)

By: David E. Bell, Mary L. Shelman and Eliot Sherman

Teaching Note for [507021]. View Details

Keywords: Investment; Genetics; Production; Training; Customers; Supply Chain; Business Plan; Commercialization; Information Technology; Performance Efficiency; Governing Rules, Regulations, and Reforms; Industry Structures; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

November 2004
Case

Deere & Company

By: Ray A. Goldberg and Hal Hogan

John Deere & Co. wants to improve shareholder value and provide incentives to do so. The task is difficult in a volatile agriculture and construction industry. It also wants to be more global and provide machinery that traces commodities from the field to the consumer. View Details

Keywords: Factories, Labs, and Plants; Volatility; Machinery and Machining; Multinational Firms and Management; Goods and Commodities; Goals and Objectives; Strategic Planning; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

January 1990 (Revised October 1993)
Case

Monsanto's March into Biotechnology (A)

By: Gary P. Pisano

Very early in the history of biotechnology (about 1979), Monsanto made a major commitment to move into this field. This case recounts the history from the point of view of the eminent scientist hired to head up corporate R&D. He took Monsanto from a very traditional... View Details

Keywords: History; Transition; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

February 1985 (Revised September 1988)
Case

Caterpillar Tractor Co.

By: Christopher A. Bartlett

Describes the structure and evolution of the earth moving equipment industry worldwide in the post war era, particularly focusing on developments in the 1960s and 1970s. Describes Caterpillar's strategy in becoming the dominant worldwide competitor (industry market... View Details

Keywords: Business Growth and Maturation; Business Strategy; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

November 1980 (Revised March 1981)
Case

International Harvester (B4)

By: Richard G. Hamermesh and Evelyn T. Christiansen

Keywords: Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

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November 1980
Case

International Harvester (B3)

By: Richard G. Hamermesh and Evelyn T. Christiansen

Keywords: Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

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June 1992 (Revised August 1992)
Case

Parker-Spencer: The Legal Form of Joint Ventures

Parker Co., a U.S. based agricultural chemical company with $4 billion in sales, has agreed to a joint venture with Spencer, Inc., a smaller U.S. based company, to develop and market a new herbicide for corn. The two companies must consider marketing, tax, and... View Details

Keywords: Business Organization; Joint Ventures; Taxation; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; United States

December 2009 (Revised February 2012)
Case

Monsanto: Helping Farmers Feed the World

By: David E. Bell, Carin-Isabel Knoop and Mary Shelman

Monsanto has led the effort to bring biotechnology to bear on food production. Through some management missteps and consumer resistance the company had difficulties in its early years. But since Hugh Grant became CEO the picture has brightened with widespread adoption... View Details

Keywords: Food; Global Strategy; Leadership; Production; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; United States

December 2005 (Revised July 2006)
Case

Bunge: Poised for Growth

By: David E. Bell and Mary L. Shelman

As CEO of the world's largest oilseed processor, Alberto Weisser of Bunge must not only decide how quickly to expand in fast-growing markets of Eastern Europe and Asia, but also how best to leverage the firm's global footprint and leadership position. The firm is... View Details

Keywords: Customer Focus and Relationships; Trade; Global Strategy; Leadership; Growth Management; Management Style; Demand and Consumers; Supply Chain; Integration; Technology; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Asia; Europe

September 2003 (Revised August 2005)
Teaching Note

Calgene, Inc. (TN)

By: John T. Gourville

Teaching Note for (9-502-041) View Details

Keywords: Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

October 1999
Case

Agricultural Biotechnology Brief, 1999

By: Forest L. Reinhardt and Jennifer Burns

Keywords: Business and Government Relations; Environmental Sustainability; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

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