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- All HBS Web
(2,269)
- People (2)
- News (415)
- Research (1,553)
- Events (1)
- Multimedia (1)
- Faculty Publications (406)
- 04 Jul 2005
- Research & Ideas
Should You Outsource Your Marketing?
outsourcing marketing, at least beyond advertising, seems relatively new. Can you discuss this concept and the potential benefits to businesses? Gail J. McGovern: The outsourcing of marketing activities is... View Details
Keywords: by Poping Lin
- 30 Sep 2014
- First Look
First Look: September 30
enterprise in management and organization research, the lack of a cohesive knowledge base in this area is concerning. In this chapter, we propose that the underdevelopment of... View Details
Keywords: Sean Silverthorne
- Research Summary
The Role of IT in Firm Scope Choice: Diversification or Specialization?
The use of IT can have two, actually opposing, effects on product diversification depending on how technologies are used by the firm. On the one hand, some uses of IT can increase specialization because they allow customers to research and order products remotely,... View Details
- April 2013 (Revised October 2013)
- Case
National Instruments
By: Lynda M. Applegate, Keri Pearlson and Natalie Kindred
This case explores the use of social media to support product design, customer support, marketing and HR activities at National Instruments (NI). Based in Austin, Texas, with over $1 billion in 2011 sales, NI designs, produces, and sells software and hardware platforms... View Details
Keywords: Organizational Structure; Applications and Software; Organizational Culture; Technological Innovation; Digital Platforms; Innovation and Management; Media; Management Systems; Social and Collaborative Networks; Information Technology Industry; Service Industry; Texas
Applegate, Lynda M., Keri Pearlson, and Natalie Kindred. "National Instruments." Harvard Business School Case 813-001, April 2013. (Revised October 2013.)
- 29 Apr 2008
- First Look
First Look: April 29, 2008
shared, and where do the boundaries of cooperation end and competition begin. IBM and its partners have managed to stay competitive at, for... View Details
Keywords: Martha Lagace
- 21 May 2007
- Research & Ideas
Fixing the Marketing-CEO Disconnect
problem is that these managers don't know what metrics to measure or how to interpret the results. They may collect all manner of plausible marketing-performance metrics, from customer satisfaction to retention, but if these can't be... View Details
Keywords: by Sean Silverthorne
- 07 Oct 2011
- Working Paper Summaries
What Environmental Ratings Miss
Keywords: by Auden Schendler & Michael Toffel
- 04 Oct 2004
- What Do You Think?
Does Speed Trump Intellectual Property?
Summing Up This month's column, in the eyes of several respondents, represents the struggle of competitive strategies based on process versus product. When seen in this light, the triumph of speed over ideas, which many see as a reality,... View Details
Keywords: by James Heskett
- 18 Aug 2014
- Research & Ideas
Have a Better Idea To Improve Health Care?
these innovations exist. (The remaining imperatives: Make value the central objective; promote novel approaches to process improvement; make consumerism really work; and decentralize approaches to problem solving.) "Health care, in terms... View Details
- 14 Jun 2016
- First Look
June 14, 2016
data to recover parameters including the depreciation rate and adjustment costs of managerial capital (both found to be larger than for tangible non-managerial capital). Our model also predicts (i) a... View Details
Keywords: Sean Silverthorne
- October 2016 (Revised March 2019)
- Case
Carrum Health: Scaling Bundled Payments
By: Robert S. Huckman and Sarah Mehta
Founded in 2014, Carrum Health helped self-insured employers located in three markets (San Diego, California; Seattle, Washington; and San Francisco, California) save money on their employees’ planned surgeries. It did so by contracting directly with top-quality... View Details
Keywords: Health Financing; Health Insurance; Value-based Healthcare Reimbursements; Bundled Payments; Innovation; Scale; Health; Health Care and Treatment; Cost Management; Growth and Development Strategy; Decision Choices and Conditions; Health Industry; California; San Francisco; San Diego; Seattle
Huckman, Robert S., and Sarah Mehta. "Carrum Health: Scaling Bundled Payments." Harvard Business School Case 617-017, October 2016. (Revised March 2019.)
- December 2001 (Revised April 2003)
- Case
Poland's A2 Motorway
By: Benjamin C. Esty and Michael Kane
Autostrada Wielkopolska S.A. (AWSA) is a consortium of 18 firms that won a concession to build and operate Poland's first private toll road. In June 2000, AWSA's chief financial officer, Wojciech Gebicki, is preparing for a meeting with the projects' lead bankers to... View Details
Keywords: Risk Management; Cost vs Benefits; Project Finance; Projects; Construction Industry; Transportation Industry; Poland
Esty, Benjamin C., and Michael Kane. "Poland's A2 Motorway." Harvard Business School Case 202-030, December 2001. (Revised April 2003.)
- April 1987 (Revised April 1987)
- Case
Tiberg Co.
By: Michael Beer and Daniel J. Isenberg
Describes the efforts of a vice president of purchasing to coordinate and centralize purchasing procedures in a multinational company. He encounters a lack of active cooperation. A rewritten version of an earlier case by G. Lombard. View Details
Keywords: Cost Management; Multinational Firms and Management; Governance Controls; Managerial Roles; Organizational Change and Adaptation; Organizational Design; Power and Influence
Beer, Michael, and Daniel J. Isenberg. "Tiberg Co." Harvard Business School Case 487-079, April 1987. (Revised April 1987.)
- 01 Aug 2022
- What Do You Think?
Does Religious Belief Affect Organizational Performance?
research has concentrated on the influence that a CEO’s background can have on his or her attitude toward uncertainty and willingness to take risks, with subsequent outcomes for the organizations studied. But there hasn’t been much... View Details
Keywords: Re: James L. Heskett
- 29 Nov 2022
- Research & Ideas
Is There a Method to Musk’s Madness on Twitter?
and even foolhardy. Some in tech suggest there’s more of a “move fast, break things” strategy to it than perhaps meets the eye. How does it look to you? Wu: We shouldn’t be surprised by the management style... View Details
- 24 Feb 2015
- First Look
First Look: February 24
fieldwork observation and interviews with representatives from a diverse set of organizations in China and the Netherlands. Analyses focus on the impact of cultural differences on five project View Details
Keywords: Sean Silverthorne
- 07 Jul 2003
- Research & Ideas
4+2 = Sustained Business Success
high-level jobs with outstanding internal talent whenever possible. Create and maintain top-of-the-line training and development programs. Design jobs that will intrigue and... View Details
- 25 Sep 2006
- Research & Ideas
How Software Platforms Revolutionize Business
Software Platforms Drive Innovation and Transform Industries, available October 4 from MIT Press. Evans is Managing Director of the Global Competitive Policy Practice at LEGC LLC. Hagiu is a professor in the... View Details
- 13 Nov 2012
- First Look
First Look: November 13
ignores the implications of past successes when valuing future innovation. We show that two firms that invest the exact same in research and development (R&D) can have quite divergent, but predictably divergent, future paths. Our... View Details
Keywords: Sean Silverthorne
- 26 Jan 2009
- Research & Ideas
Where is Home for the Global Firm?
[PDF]. To start, responding strategically to these changes requires a reconceptualization of what a corporate home is, says Desai. "Managers need to make conscious choices about how to unbundle the activities that have traditionally been... View Details
Keywords: by Martha Lagace