Publications

March 1997
Background Note

Note on Customer Behavior

By: Gerald Zaltman

A review of selected key concepts that are useful for understanding customers. The importance of understanding customers is also discussed, along with a short description of new frontiers in the study of customer behavior. View Details

Keywords: Knowledge; Marketing; Consumer Behavior

March 1996
Case

Banc One--1996

By: James L. Heskett and Thomas N. Urban Jr

In February 1995, Banc One faced the replacement of the "Uncommon Partnership," a basic operating strategy that had served it well for years. Leadership now struggled with the new protocols for replacement operating strategies. View Details

Keywords: Financial Strategy; Leadership; Management; Strategy; Banking Industry

08 Mar 2013
News

Harvard Marks International Women’s Day

28 Aug 2011
News

Long-term housing demand trend is positive

08 Oct 2019
News

Men exaggerate their importance at work, while women do the exact opposite

14 Sep 2016
News

Web Surfers Have a Schedule and Stick to It

3 Feb 2020
Interview

Lou Shipley: [How to Build a Culture of Enablement]

By: Lou Shipley

This episode of Reveal brings Lou Shipley, investor, lecturer, and previous CEO of Black Duck Security. Lou details sales enablement's role in delivering sales excellence and an effective new hire onboarding experience. View Details

Keywords: Hiring; Company Culture; Sales; Selection and Staffing; Organizational Culture

September 2012
Case

Ringier - Building a Digital-Age Media Company

By: Felix Oberholzer-Gee

Overview of the strategic re-orientation and diversification of Ringier, a Swiss based media company, as they confront the challenges of staying competitive and profitable in the new and increasingly digital media landscape. View Details

Keywords: Media And Publishing; Publishing; Media; Organizational Structure; Strategy; Diversification; Publishing Industry; Media and Broadcasting Industry; Switzerland

June 1999
Case

Major League Baseball--1999

By: Stephen A. Greyser and Elizabeth (Lisa) Smyth

Major League Baseball (MLB) has experienced a very positive 1998 season and must assess its situation and consider new initiatives for 1999. The latter include building, a fan base, television coverage, etc. View Details

Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Business and Stakeholder Relations; Situation or Environment

Find at Harvard

November 1993 (Revised July 1995)
Case

OfficePro (A)

By: John A. Quelch

The international procurement manager of an off-price office supply retail chain has to recommend which of several bids to accept for the right to supply computer diskettes to OfficePro's new French subsidiary. View Details

Keywords: Decisions; Globalized Firms and Management; Business Subsidiaries; Supply Chain Management; Retail Industry; France