Marketing - Publications - Faculty & Research

A basic note to be used at the beginning of the introductory marketing course to familiarize students with the arithmetic techniques, concepts, and terms that are typically employed in the analysis of a first year marketing case. View Details

Keywords: Marketing

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spring 1974
Article

The Optimality of a Competitive Stock Market

By: Robert C. Merton and Marti G. Subrahmanyam

Keywords: Competition; Stocks; Markets

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February 1974
Case

Listerine Lozenges

By: Stephen A. Greyser

Keywords: Advertising Campaigns; Pharmaceutical Industry

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Article

Temporary General Equilibrium in a Sequential Trading Model with Spot and Futures Transactions

By: Jerry R. Green

The existence of an equilibrium is proven for a two-period model in which there are spot transactions and futures transactions in the first period and spot markets in the second period. Prices at that date are viewed with subjective uncertainty by all traders. This... View Details

Keywords: Equilibrium; Sequential Trading; Econometric Models

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1973
Chapter

National Policies in an International Industry: The Europeans and Automobiles

By: Louis T Wells Jr

Keywords: Globalized Markets and Industries; Policy; Government and Politics; Business and Government Relations; Auto Industry; Europe

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May 1973
Book Review

Book Review of Studies in the Theory of Capital Markets, edited by M.C. Jensen

By: Robert C. Merton

Keywords: Theory; Markets

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February 1973 (Revised June 1973)
Case

Listerine Antiseptic (A)

By: Stephen A. Greyser

Keywords: Advertising Campaigns; Pharmaceutical Industry

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November 1972 (Revised July 2023)
Case

Benihana of Tokyo

By: W. Earl Sasser

Discusses the development of a chain of "theme" restaurants. The student is asked to evaluate the current operating strategy and suggest a long-term expansion strategy. View Details

Keywords: Expansion; Business Strategy; Brands and Branding; Food and Beverage Industry; Service Industry

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September 1972 (Revised April 1984)
Case

Crown Cork & Seal and the Metal Container Industry

By: Joseph L. Bower

Discusses the technical, economic, and packaging trends in the metal container industry, and the impact of these trends on major companies within the industry. Shows the response of Crown Cork & Seal Co. to these trends. Based on Crown Cork & Seal Co. and Note on the... View Details

Keywords: Information Technology; Operations; Supply and Industry; Economics; Trends; Manufacturing Industry

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