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  • June 2016
  • Case

Publicis Groupe 2016: Maurice and the Millennials

By: Rosabeth Moss Kanter and Jonathan Cohen
Having built Publicis Groupe through acquisitions maintained as separate brands, CEO Maurice Lévy wanted to transform the advertising and marketing firm to an integrated digital-ready enterprise to address industry changes. In early 2016, following a reorganization, he... View Details
Keywords: Managing Change; Transformations; Digital; Millennials; Change; Innovation; Acquisitions; Merger; Culture; Advertising Agency; Reorganization; Organizational Change and Adaptation; Information Technology; Change Management; Restructuring; Management Succession; Marketing; Mergers and Acquisitions; Transformation; Innovation and Invention; Digital Marketing; Advertising Industry
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Kanter, Rosabeth Moss, and Jonathan Cohen. "Publicis Groupe 2016: Maurice and the Millennials." Harvard Business School Case 316-127, June 2016.
  • 12 Dec 2005
  • Research & Ideas

Using the Law to Strategic Advantage

Intel has avoided antitrust run-ins in large part because it effectively trained its marketers about what were and were not permissible trade practices. The goal is not to train managers to be lawyers or to advise themselves but to give... View Details
Keywords: by Sean Silverthorne; Legal Services
  • November 1992 (Revised November 1993)
  • Case

Anheuser-Busch and Campbell Taggart (Abridged)

In 1984, the SEC accused Paul Thayer and eight others of insider trading. Some of Thayer's inside information came from his position on the board of Anheuser-Busch, where he had learned about Busch's 1982 merger with Campbell Taggart before the merger was publicly... View Details
Keywords: Crime and Corruption; Ethics; Capital Markets; United States
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Sirri, Erik R. "Anheuser-Busch and Campbell Taggart (Abridged)." Harvard Business School Case 293-082, November 1992. (Revised November 1993.)
  • June 2023
  • Case

Tractor Supply Co

By: David L. Ager and Michael A. Roberto
In February 2023, Hal Lawton, CEO of Tractor Supply Co, the largest farm and ranch retailer in the United States reflected on the company’s 70% growth between 2019 and 2022. Economists had begun to predict an economic downturn and experts were predicting softening... View Details
Keywords: COVID-19 Pandemic; Demand and Consumers; Economic Slowdown and Stagnation; Organizational Change and Adaptation; Retail Industry
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Ager, David L., and Michael A. Roberto. "Tractor Supply Co." Harvard Business School Case 923-302, June 2023.
  • November 2003
  • Article

The Maturity of Debt Issues and Predictable Variation in Bond Returns

By: Malcolm Baker, Robin Greenwood and Jeffrey Wurgler
The maturity of new debt issues predicts excess bond returns. When the share of long-term debt issues in total debt issues is high, future excess bond returns are low. This predictive power comes in two parts. First, inflation, the real short-term rate, and the term... View Details
Keywords: Borrowing and Debt; Bonds; Investment Return; Financial Markets; Forecasting and Prediction
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Baker, Malcolm, Robin Greenwood, and Jeffrey Wurgler. "The Maturity of Debt Issues and Predictable Variation in Bond Returns." Journal of Financial Economics 70, no. 2 (November 2003): 261–291.
  • 02 May 2005
  • Research & Ideas

Four VCs on Evaluating Opportunities

venture capitalists from leading firms in Silicon Valley. The following are excerpts from their responses. Russell Siegelman (hbs Mba '89) Partner, Kleiner Perkins Caufield & Byers The most important requirement is a large market... View Details
Keywords: by Lauren Barley
  • July 2007 (Revised July 2008)
  • Case

The Beijing Dream

By: Arthur I Segel, Voon Siang Lee, Jialei Tian and Ying Laura Wang
The purchase of a single-family home is generally the major investment for most young couples in China. Shows in detail the process that a young couple goes through in late April 2007 to find, finance, and close on an apartment in Beijing within what they believe to be... View Details
Keywords: Property; Investment; Cost; Emerging Markets; Financing and Loans; Acquisition; Activity Based Costing and Management; Internet and the Web; Management Practices and Processes; Real Estate Industry; Beijing; United States
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Segel, Arthur I., Voon Siang Lee, Jialei Tian, and Ying Laura Wang. "The Beijing Dream." Harvard Business School Case 208-015, July 2007. (Revised July 2008.)
  • 25 Jun 2020
  • Blog Post

Harvard Business School Class of 2021 Student Profiles

self-select yourself out of an opportunity because you think you might not qualify.” HOME REGION New York, NY UNDERGRAD EDUCATION University of Florida PREVIOUS EXPERIENCE Zarbee's Naturals (Johnson & Johnson), General Mills HBS ACTIVITIES Latino Student... View Details
  • 04 Mar 2019
  • What Do You Think?

What’s the Antidote to Surveillance Capitalism?

Googles of the world use our information. The primary goal is the protection of privacy. Unfortunately, as we are seeing in the Facebook controversies, this is difficult to implement even by well-meaning business leaders. Others have suggested a View Details
Keywords: by James Heskett; Advertising; Consumer Products
  • December 2007 (Revised April 2008)
  • Case

Alltech...naturally

By: David E. Bell and Mary L. Shelman
Entrepreneur Pearse Lyons had built Alltech into the fastest growing company in the global animal health industry through innovative technology, creative marketing, and strong branding. Sel-Plex, a proprietary Alltech product, had shown important health benefits for... View Details
Keywords: Brands and Branding; Leadership Development; Customer Focus and Relationships; Expansion; Technological Innovation; Intellectual Property; Sales; Value Creation; Business Model; Growth and Development Strategy; Health Industry
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Bell, David E., and Mary L. Shelman. "Alltech...naturally." Harvard Business School Case 508-033, December 2007. (Revised April 2008.)
  • May 1997 (Revised March 1998)
  • Case

Teradyne: Managing Disruptive Change

By: Joseph L. Bower
Three cases deal with the introduction of a new product to Teradyne's line of semiconductor test equipment. Teradyne: Managing Strategic Change provides historic and administrative background for the other two cases. Teradyne: The Aurora Project deals with the problems... View Details
Keywords: Business Startups; Disruption; Management; Market Entry and Exit; Product; Product Development; Problems and Challenges; Competitive Strategy; Corporate Strategy; Technology
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Bower, Joseph L. "Teradyne: Managing Disruptive Change." Harvard Business School Case 397-112, May 1997. (Revised March 1998.)
  • February 1997 (Revised March 1998)
  • Case

Smith Breeden Associates: The Equity Plus Fund (A)

By: Robert C. Merton and Alberto Moel
In early 1997, Smith Breeden Associates, a money management and consulting firm, was pondering the future of the Equity Plus Fund. The Equity Plus Fund was an S&P enhanced-index fund that tried to outperform the S&P Index by replicating the index using low-cost... View Details
Keywords: Assets; Cash; Financial Markets; Financial Strategy; Mortgages; Investment Funds; Investment Portfolio; Marketing; Performance; Consulting Industry
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Merton, Robert C., and Alberto Moel. "Smith Breeden Associates: The Equity Plus Fund (A)." Harvard Business School Case 297-089, February 1997. (Revised March 1998.)
  • 13 Jul 2020
  • Research & Ideas

Merck CEO Ken Frazier Discusses a COVID Cure, Racism, and Why Leaders Need to Walk the Talk

does it take to find a reliable vaccine? What can you tell ... Could you just help me understand what does it take? Frazier: Well, first of all, it takes a lot of time. I think the record for the fastest vaccine ever brought to market was... View Details
Keywords: by Staff; Pharmaceutical
  • 04 Apr 2019
  • Blog Post

Finding Your Creative Outlet on Campus

HBS podcast designed to take an in-depth look at various people in the MBA community.  Early in the year, I was interviewed for an episode about creatives on campus. A few weeks later, I decided to get involved as the podcast’s Marketing... View Details
  • February 2019 (Revised August 2019)
  • Case

KangaTech

By: Karim R. Lakhani, Patrick J. Ferguson, Sarah Fleischer, Jin Hyun Paik and Steven Randazzo
On a warm January afternoon in 2019, Steve Saunders, Dave Scerri, Carl Dilena, and Nick Haslam (see Exhibit 1 for biographies), co-founders of KangaTech, wrapped up the latest round of discussions about the future direction of their sports-technology start-up. Focused... View Details
Keywords: Startup; Technology Commercialization; Prototype; Business Startups; Technological Innovation; Sports; Health; Commercialization; Research and Development; Decision Making; Growth and Development Strategy; Technology Industry; Sports Industry; Health Industry; Australia
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Lakhani, Karim R., Patrick J. Ferguson, Sarah Fleischer, Jin Hyun Paik, and Steven Randazzo. "KangaTech." Harvard Business School Case 619-049, February 2019. (Revised August 2019.)

    Jeff Fossett

    Jeff Fossett is a doctoral student in the Technology and Operations Management Unit at Harvard Business School. He is interested in economic and policy questions related to technology platforms and online marketplaces. Previously, Jeff was a member of the Data Science... View Details
    Keywords: information technology industry
    • 30 May 2005
    • Research & Ideas

    Six Steps for Making Your Threat Credible

    for it to back away from the public commitment he made. If the company now fails to respond with a competitive bid, it is likely to take a greater hit in the stock market than if he had simply kept quiet and let you bid. By increasing the... View Details
    Keywords: by Deepak Malhotra
    • 25 Jun 2012
    • Research & Ideas

    Collaborating Across Cultures

    a "snake." The story illustrates a common challenge to Hollywood filmmakers as they attempt to break into China's more than $2 billion-a-year film market—and to businesspeople in all industries as foreign markets become increasingly... View Details
    Keywords: by Michael Blanding
    • Fast Answer

    Company databases: which database to choose?

    company information from more than 500 sources for emerging markets in Africa, Asia, Australia, Europe, and the Middle East. Orbis HarvardKey Global company database is unique in the extent of companies covered as well as the availability... View Details
    • April 2021
    • Article

    Homing and Platform Responses to Entry: Historical Evidence from the U.S. Newspaper Industry

    By: K. Francis Park, Robert Seamans and Feng Zhu
    We examine how heterogeneity in customers’ tendencies to single-home or multi-home affects a platform’s competitive responses to new entrants in the market. We first develop a formal model to generate predictions about how a platform will respond. We then empirically... View Details
    Keywords: Single-homing; Multi-homing; Platform Responses; Newpaper; Television; Digital Platforms; Market Entry and Exit; Newspapers; Television Entertainment; History; Journalism and News Industry; Media and Broadcasting Industry
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    Park, K. Francis, Robert Seamans, and Feng Zhu. "Homing and Platform Responses to Entry: Historical Evidence from the U.S. Newspaper Industry." Strategic Management Journal 42, no. 4 (April 2021): 684–709.
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