Publications

May 1997 (Revised March 1998)
Case

Teradyne: Managing Strategic Change

By: Joseph L. Bower

Three cases deal with the introduction of a new product to Teradyne's line of semiconductor test equipment. This case provides historic and administrative background for the other two cases. Teradyne: The Aurora Project deals with the problems facing the head of a... View Details

Keywords: Business Startups; Change Management; Business or Company Management; Market Entry and Exit; Product; Problems and Challenges; Competitive Strategy; Corporate Strategy; Technology

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September 2018 (Revised April 2019)
Case

Sigfox: Building a Global IoT Network

By: Rajiv Lal, Mette Fuglsang Hjortshoej and Emilie Billaud

In 2018, Ludovic Le Moan and Christophe Fourtet, co-founders of the French tech startup Sigfox, reflected on the evolution of their venture and the way forward. Founded in 2009, Sigfox was a company that provided a global connectivity network for devices connected to... View Details

Keywords: Internet Of Things; Business Startups; Entrepreneurship; Transition; Information Technology; Business Strategy; Internet and the Web; Technology Adoption; Technology Industry; Telecommunications Industry; France; Europe

01 Dec 2012
News

Alumni Book Briefs

Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks by Tim Calkins (MBA 1991) (Palgrave Macmillan) Calkins, a professor at the Kellogg School of Management, shows View Details

Keywords: Broadcasting (except Internet); Information

05 Aug 2010
What Do You Think?

What Is Customer Opinion Good For?

Jacoline Loewen pointed out that "Asking the customer's opinion is great for quality control check(s), but for creative strategy get beyond the client." Gerald Nanninga commented that "consumers are very good at explaining frustrations... View Details

Keywords: by Jim Heskett; Technology

01 Sep 2018
News

What I Do: Clare Reichenbach (AMP 185, 2013)

a media executive with 20 years of experience in strategy and business transformation who joined the foundation in February. “In AMP we talked about finding our North Star,” she says. “I’m fortunate because... View Details

Keywords: Julia Hanna; illustrations by Peter and Maria Hoey

March 2020
Case

SRS and the Defense Innovation Unit: Rethinking Procurement

By: Paul A. Gompers and David Lane

SRS and the Defense Innovation Unit (DIU) follows the process by which SRS, a lean maker of remotely-operated submersible vehicles, navigates the DIU’s acquisition process. Set up in 2015 to speed the U.S. military’s access to promising commercial technologies, the DIU... View Details

Keywords: Procurement; Defense Innovation Unit; Business Startups; Acquisition; Technological Innovation; Investment; Commercialization; United States

Web

Modern Corporate Strategy: Revitalizing the Corporation - Course Catalog

just be concerned with the value captured by the one-time formulation of a beautifully aligned competitive strategy, which was the focus of the RC Strategy course, but by the value potential of their View Details

November 2007
Article

The Accidental Entrepreneur: The Emergent and Collective Process of User Entrepreneurship

By: Sonali K. Shah and Mary Tripsas

We develop a process model of how users, an understudied source of entrepreneurship, create, evaluate, share, and commercialize their ideas. We compare and contrast our model to the classic model of the entrepreneurial process, highlighting the emergent and... View Details

Keywords: Entrepreneurship; Valuation; Business Model; Commercialization; Adoption; Adaptation; Product; Civil Society or Community

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Article

Extending the Role of Headquarters Beyond the Firm Boundary: Entrepreneurial Alliance Innovation

By: Jaeho Kim and Andy Wu

Prior research on corporate headquarters (CHQ) characteristics identifies the impact of CHQ location and composition on the innovation outcomes of internal subsidiaries. However, given that external strategic alliances with high-tech entrepreneurial firms represent a... View Details

Keywords: Alliance; Innovation; Corporate Headquarters; Geographic Proximity; Entrepreneurship; Corporate Strategy; Alliances; Joint Ventures; Innovation and Invention; Business Headquarters; Geographic Location

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June 1991
Background Note

Corporate Advantage: Identifying and Exploiting Resources

By: David J. Collis

Describes the economic theory that was behind the view that resources are central to the creation of value in multibusiness corporations and identifies tests that resources must pass to become part of a firm's "distinctive competence". Describes how those resources can... View Details

Keywords: Business Conglomerates; Business or Company Management; Resource Allocation; Competitive Strategy; Theory; Value Creation

September 2011 (Revised February 2014)
Case

Duke Energy and the Nuclear Renaissance

By: Richard H.K. Vietor and Forest L. Reinhardt

Duke Energy, an American investor-owned electric utility, confronts multibillion dollar decisions about its future fuel mix. In particular, its leaders are considering building new nuclear capacity. Whether this is sensible depends, among other things, on demand... View Details

Keywords: Cost vs Benefits; Expansion; Policy; Business Strategy; Energy Sources; Utilities Industry; Energy Industry; United States

22 Sep 2020
Research & Ideas

Recessions Push Some Entrepreneurs to Launch Too Soon

significant financial resources, prerequisites that are hardly conducive to spur-of-the-moment actions. In the forthcoming paper Lowering the Bar? External Conditions, Opportunity Costs, and High-Tech Startup Outcomes, Maria P. Roche, an assistant professor at Harvard... View Details

Keywords: by Sean Silverthorne

April 1983
Article

Assessing Competition in the Market for Corporate Acquisitions

By: R. S. Ruback

Keywords: Competition; Business Ventures; Mergers and Acquisitions

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January 1990 (Revised May 1991)
Case

Hoechst and the German Chemical Industry

Describes the rise of the German chemical industry and the specific country-based factors that contributed to the rise. Focuses on the German firm Hoechst: its history, its position after World War II, and its subsequent internationalization. Set in 1986 when Hoechst... View Details

Keywords: Business History; Competitive Advantage; Acquisition; Chemical Industry; Germany; United States

September 1989 (Revised January 1990)
Case

Vinod Khosla and Sun Microsystems (A)

Describes how Vinod Khosla got Sun Microsystems started, and a critical marketing challenge the company faced at the end of the first year. Objective is to illustrate how bold creative thinking can make or break start-ups. View Details

Keywords: Marketing Strategy; Business Startups; Innovation and Invention; Information Technology Industry; Computer Industry