Publications

October 2016 (Revised November 2016)
Case

Innovating Beyond Ochsner

By: Richard G. Hamermesh and Olivia Hull

The Ochsner Health System has developed a proprietary software tool designed to treat hypertension. Built into the system’s electronic medical records, the Hypertension Digital Medicine program allows patients to record their blood pressure at home and share readings... View Details

01 Dec 2012
News

Alumni Book Briefs

Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks by Tim Calkins (MBA 1991) (Palgrave Macmillan) Calkins, a professor at the Kellogg School of Management, shows View Details

Keywords: Broadcasting (except Internet); Information

22 Aug 2016
News

The Future of GE

consumer businesses we were in. We’ve exited plastics and things like that. In the last 15 years, we’re one of the few leadership teams in history that’s sold $100 billion in businesses and bought $100... View Details

16 Sep 2015
News

Rethink pricing to create shared—and expanded—value

John T. Gourville, the Albert J. Weatherhead Jr. Professor of Business Administration, advocates that value be shared by a firm and its customers. “Without a willing customer, there is no value,” he says. “When companies view customers as... View Details

06 Dec 2021
News

What's the Word?

like Reddit, analysts took note, with some investors pocketing millions—and others losing their shirts. “A meme stock is a stock whose price has ripped far away from any sense of the firm’s underlying fundamental value,” explains Lauren Cohen, the L.E. Simmons... View Details

Keywords: Julia Hanna; illustrations by Martha Rich; Manufacturing; Finance; News, Library, Internet, and Other Services; Information

01 Aug 2002
News

For Alumni Only: Breakthrough Insights Program Debuts

community are no exception. To give alumni the chance to sample the latest faculty thinking on some of the most pressing business issues of the day, last May the School launched Breakthrough Insights, a new Executive Education program... View Details

Keywords: Laura Singleton

August 2024
Case

Sky Therapeutics: Innovating in Digital Therapeutics

By: Satish Tadikonda, Olivia Reszczynski and William Marks

Shad Faraz and Alex Youssef were intrigued by the opportunities in the relatively new area of Digital Therapeutics. Despite initial successes, early entrants had struggled with reimbursement and revenue-predictability challenges. However, venture investors still... View Details

Keywords: Business Startups; Entrepreneurship; Mission and Purpose; Health Care and Treatment; Technological Innovation; Business Strategy; Health Industry; Technology Industry

August 2007
Module Note

Managing Networked Businesses: Platform Evolution Module

By: Thomas R. Eisenmann

Offers an overview of conceptual content and pedagogical guidance for instructors using a six-session module, "Platform Evolution," from "Managing Networked Businesses" (MNB), a case-based MBA elective course on platform-mediated networks. The module explores the... View Details

Keywords: Business Ventures; Networks; Business or Company Management; Rights; Business Strategy; Problems and Challenges; Multi-Sided Platforms; Market Transactions; Innovation and Invention; Marketing; Competition; Market Entry and Exit

24 Mar 2020
Working Paper Summaries

Free Riding in Loan Approvals: Evidence From SME Lending in Peru

Keywords: by Irani Arraiz, Miriam Bruhn, Benjamin N. Roth, Claudia Ruiz-Ortega, and Rodolfo Stucchi

December 2011 (Revised February 2012)
Case

Doug Rauch: Solving the American Food Paradox

By: Jose B. Alvarez and Ryan Johnson

Keywords: Food; Policy; Social Issues; Business Model; Strategy; Food and Beverage Industry; Retail Industry; United States

February 1986 (Revised March 1990)
Supplement

Copeland Corp.: Evolution of a Manufacturing Strategy--1975-82 (D)

By: David A. Garvin

Summarizes Copeland's focused factory approach, and updates the company's efforts at the Sidney, Hartselle, Shelby, and Richville plants. Concludes with a brief discussion of future prospects for Copeland's manufacturing strategy. View Details

Keywords: Strategy; Production; Factories, Labs, and Plants; Manufacturing Industry; Ohio

05 Dec 2012
What Do You Think?

Should Managers Bother Listening to Predictions?

to customer demand for inaccurate predictions. Taleb himself, in a new book, Antifragile: Things That Gain from Disorder, argues that organizations and individuals should build antifragile mechanisms, "anything that has more upside than downside from random... View Details

Keywords: by James Heskett

March 2020
Teaching Note

onefinestay: Building a Luxury Experience in the Sharing Economy

By: Jill Avery and Anat Keinan

onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details

Article

Extending the Role of Headquarters Beyond the Firm Boundary: Entrepreneurial Alliance Innovation

By: Jaeho Kim and Andy Wu

Prior research on corporate headquarters (CHQ) characteristics identifies the impact of CHQ location and composition on the innovation outcomes of internal subsidiaries. However, given that external strategic alliances with high-tech entrepreneurial firms represent a... View Details

Keywords: Alliance; Innovation; Corporate Headquarters; Geographic Proximity; Entrepreneurship; Corporate Strategy; Alliances; Joint Ventures; Innovation and Invention; Business Headquarters; Geographic Location

Read Now

June 1991
Background Note

Corporate Advantage: Identifying and Exploiting Resources

By: David J. Collis

Describes the economic theory that was behind the view that resources are central to the creation of value in multibusiness corporations and identifies tests that resources must pass to become part of a firm's "distinctive competence". Describes how those resources can... View Details

Keywords: Business Conglomerates; Business or Company Management; Resource Allocation; Competitive Strategy; Theory; Value Creation

01 Sep 2020
News

Ink: The Habit of Innovation

authors suggest a strategy to determine whether valuable resources in your operation are being drained by projects that aren’t viable. Zombie Amnesty Do you feel like you don’t have sufficient resources to take promising ideas forward? It... View Details

Keywords: Management of Companies and Enterprises; Management

December 2010 (Revised January 2012)
Supplement

Vodafone in Japan (B)

By: Juan Alcacer, Mary Furey and Mayuka Yamazaki

By 2005, Vodafone Group was losing its footing in the sophisticated Japanese telecom market. What were they doing wrong? Should they cut their losses and leave Japan, or could they learn from mistakes and turn things around? View Details

Keywords: Business Subsidiaries; Profit; Cross-Cultural and Cross-Border Issues; Knowledge Acquisition; Market Entry and Exit; Operations; Adaptation; Diversification; Expansion; Telecommunications Industry; Japan