Publications

Summer 2018
Article

Why High-Tech Commoditization Is Accelerating

By: Willy C. Shih

Knowledge embedded within state-of-the-art production and design tools is a powerful force that is leveling the global technology playing field. It democratizes innovation and makes future competition more challenging. This paper describes the knowledge flows through... View Details

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March 2013
Case

Singapore Metals Limited

By: John T. Gourville

Singapore Metals Limited (SML) has declining sales but has developed a new product (curled metal pile driver pads) that, in field tests, delivers customer benefits that are many times SML's manufacturing costs. Jonathan Lee and Alex Tan of SML's Engineered Products... View Details

Keywords: Metals and Minerals; Marketing Strategy; Price; Business Strategy; Product Development; Manufacturing Industry; Consumer Products Industry; Singapore

March 2011 (Revised March 2017)
Case

Red Hen Baking Company

By: Richard S. Ruback and Royce Yudkoff

In 2007, the Red Hen Baking Company was deciding whether to move from its cramped and inefficient facility to a new facility. It had been in business about 8 years, and 2006 was the first year RHB realized a profit that was over $50,000. The added annual cost of the... View Details

Keywords: Entrepreneurship; Capital; Risk Management; Expansion

August 2008 (Revised September 2008)
Case

The Flaxil Label (A)

This case focuses on the 2001 negotiation between Mytex Pharmaceuticals and the U.S. Food and Drug Administration (FDA). The outcome of the negotiation would determine the new label for Mytex's blockbuster drug for arthritis, Flaxil. The negotiation is quite... View Details

Keywords: Governing Rules, Regulations, and Reforms; Health Disorders; Product Launch; Negotiation Process; Business and Government Relations; Safety; Pharmaceutical Industry

19 Jul 2013
News

Good Things Come To Those Who Wait...In Lines

17 Mar 2021
News

Safety Management 2021: a Trend Report

Economists (and Economics) in Tech Companies

As technology platforms have created new markets and new ways of acquiring information, economists have come to play an increasingly central role in tech companies-tackling problems such as platform design, strategy, pricing, and policy. Over the past five years,... View Details

March 2001 (Revised August 2001)
Exercise

Ginny's Restaurant: An Introduction to Capital Investment Valuation

An individual is considering the development of a new restaurant. To make the decision, she uses NPV analysis to determine whether she should undertake the investment, and, if so, the optimal size of the investment. View Details

Keywords: Valuation; Decision Making; Business Startups

July 1999
Case

Restructuring General Motors North America (A): Pay-for-Performance

By: Malcolm S. Salter

Presents the new pay-for-performance scheme adopted by General Motors (GM) in its 1999 reorganization of its sales and marketing organization. Once in operation, many administrative problems developed requiring a reconsideration of the scheme's basic architecture. View Details

Keywords: Restructuring; Compensation and Benefits; Marketing; Organizational Change and Adaptation; Problems and Challenges; Sales; Auto Industry; North America

Video

2019 G&WS: Interview with Dolly Chugh on “The Person You Mean to Be: How Good People Fight Bias”

Video

Hüsnü Özyeğin

Hüsnü Özyeğin, the founder of one of Turkey’s largest financial services groups, expresses the view that corporate culture is key in banking, and explains how he delegated responsibility to his future successor... View Details

12 Nov 2019
Video

Kiran Mazumdar Shaw

Kiran Mazumdar-Shaw, Chairperson and Managing Director of Biocon, India’s largest biopharmaceutical company, explains how her firm developed over four years a new technology for making insulin, an essential... View Details

18 Nov 2019
Video

Alberto Grimoldi

Alberto Grimoldi, President of the Argentina-based apparel and footwear company Grimoldi, describes improving the image of his company by removing the name "Grimoldi" from their products, and using... View Details

16 Jul 2020
Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

producers who supply the industry. Equally hit are supply chain partners who move goods across the country. "It’s going to take some time to retool operating models to be able to succeed in this new environment.” Coming into 2020,... View Details

Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage

April 2021
Case

The Clean Network and the Future of Global Technology Competition

By: Meg Rithmire and Courtney Han

In May 2019, amidst of an ever-worsening trade war between the U.S. and China, President Donald Trump added Chinese telecom giant Huawei to the Department of Commerce’s “entity list,” essentially forbidding American firms from doing business with the company. Huawei,... View Details

Keywords: 5G; Telecommunications; Information Technology; Internet and the Web; Mobile and Wireless Technology; Trade; Competition; International Relations; Telecommunications Industry; China