Publications

April 2016 (Revised November 2017)
Case

InMobi: Reimagining Mobile Advertising

By: Sunil Gupta and Saloni Chaturvedi

InMobi, a mobile advertising company, considered one of India's first unicorns, has launched a new product called Miip. InMobi hopes that the product will grow its revenue eight times by 2018. Visually identified by a mascot, Miip seeks to reimagine adverting by... View Details

Keywords: Mobile App; Advertising; India; Applications and Software; Globalization; Digital Marketing; Mobile and Wireless Technology; Advertising Industry; China; India

March 2001 (Revised September 2005)
Case

Madison Avenue: Digital Media Services (C)

By July 2000, Madison Avenue had experienced extraordinary growth in sales, employees, clients, and service offerings. From late 1999 to July 2000, the company had taken several initiatives to redesign its internal processes so that the firm could continue to grow,... View Details

Keywords: Service Operations; Digital Marketing; Product Development; Growth and Development Strategy; Advertising Industry

July 1994
Background Note

Retail Expansion Strategies

By: David E. Bell

Describes issues that should be considered by a retailer who is thinking of expanding the number of stores from one or two to many. View Details

Keywords: Growth and Development Strategy; Marketing Strategy; Cognition and Thinking; Expansion; Retail Industry

Web

Doing Business with China 2035: Navigating Uncertainty - Course Catalog

the Communist Party and Chinese governments—local, provincial, and national—shape market opportunities? How do Chinese firms expand overseas? How do family businesses survive and thrive in an economy where the state still plays such a... View Details

Web

Blending Traditional Models of Philanthropy with Business | Social Enterprise | Harvard Business School

to view life holistically, rather than compartmentalizing what I do for work from my values. I worked in finance, marketing and economic development (microfinance) before coming to HBS - from a desire to both explore as well as figure out... View Details

06 Dec 2021
News

Tipping Point

invest in the women who make the industry run. Each brightly colored bag of Kahawa 1893 features a prominent QR code that allows purchasers to give to the women behind the beans. “People have been very receptive to the idea,” says... View Details

Keywords: April White; Food Manufacturing; Manufacturing

January 2013 (Revised March 2016)
Case

The Private Company Council

By: Karthik Ramanna and Luis M. Viceira

Financial Accounting Foundation chairman Jack Brennan is under pressure from private-company interests to set up a new body—the Private Company Council—to determine separate GAAP for private companies. PCC advocates—including the US Chamber of Commerce—argue that... View Details

Keywords: FASB; Lobbying; Political Economy; Accounting; Government and Politics; Leadership; Financial Markets; Accounting Industry; Accounting Industry; Accounting Industry

12 Aug 2008
Op-Ed

Google-Yahoo Ad Deal is Bad for Online Advertising

their bids through Google, or increase their bids at Yahoo to pay the higher Google price. Market Concentration And Future Innovation The proposed agreement creates a serious risk of foreclosing the future of Yahoo's ad platform, and... View Details

Keywords: by Benjamin G. Edelman; Advertising; Publishing

December 2021
Case

Pairwise

By: José B. Alvarez and Annelena Lobb

Pairwise discusses the strategic approach of a company aiming to “snackify” fruits and vegetables by using CRISPR-Cas9 gene editing to create nutritious, bite-sized foods that could compete with packaged snacks. The company is confronting a number of challenges,... View Details

Keywords: Gene Editing; GMO; Food; Nutrition; Competition; Market Entry and Exit; Public Opinion; Competitive Strategy; Consumer Behavior; Food and Beverage Industry

May 2016 (Revised January 2018)
Case

The Birth, Life and Death of Rdio

By: Robert J. Dolan

Keywords: Streaming; Marketing; Wireless Technology; Music Industry

February 1981
Supplement

AT&T Long Lines (D), Telemarketing: Introduction to Video 3

By: Benson P. Shapiro

Keywords: Marketing; Telecommunications Industry

Find at Harvard

September 1980 (Revised July 1981)
Supplement

AT&T -- Long Lines Department National Account Selling (C)

By: Thomas V. Bonoma and Benson P. Shapiro

Keywords: Marketing; Telecommunications Industry

Find at Harvard

2009
Working Paper

Prices or Knowledge? What Drives Demand for Financial Services in Emerging Markets?

By: Shawn A. Cole, Thomas Sampson and Bilal Zia

Financial development is critical for growth, but its micro-determinants are not well understood. We test leading theories of low demand for financial services in emerging markets, combining novel survey evidence from Indonesia and India with a field experiment. We... View Details

Keywords: Banks and Banking; Saving; Knowledge Acquisition; Emerging Markets; Motivation and Incentives; Financial Services Industry; India; Indonesia

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Web

Financing New Ideas - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

industries and industry as a whole." 57 50 Doriot quoted in Gene Bylinsky, "General Doriot's Dream Factory," Fortune , August 1967: 104. 51 David A. Loehwing, Barron's, 26 September 1960: 3. 52 Doriot,... View Details

August 2007
Case

New York Magazine

By: Guhan Subramanian and David Chen

Describes the events surrounding the sale of New York Magazine to Bruce Wasserstein in 2003. Wasserstein's last-second cash bid of $55 million surprised other potential buyers and allowed him to win ownership of the magazine. View Details

Keywords: Journals and Magazines; Auctions; Bids and Bidding; Negotiation Deal; Publishing Industry; Publishing Industry