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  • All HBS Web  (12,665)
    • People  (26)
    • News  (3,636)
    • Research  (6,767)
    • Events  (64)
    • Multimedia  (244)
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  • Research Summary

Customer-Centric Marketing Strategy

By: Rohit Deshpande
Rohit Deshpandé's research program focuses on Customer-Centricity. A stream of projects examines the interaction between corporate and national culture as they influence the development and implementation of global marketing strategies in high performance firms. This... View Details

    What Makes a Building Healthy?

    The pandemic spawned by the novel coronavirus has forced a global reckoning with the awesome power of infectious diseases to grind economies to a halt. The forced lockdowns and retreat into home isolation has also given us a heightened awareness of the role our... View Details
    • May 2003 (Revised May 2009)
    • Case

    ZARA: Fast Fashion

    Focuses on Inditex, an apparel retailer from Spain, which has set up an extremely quick response system for its ZARA chain. Instead of predicting months before a season starts what women will want to wear, ZARA observes what's selling and what's not and continuously... View Details
    Keywords: Organizational Change and Adaptation; Multinational Firms and Management; Competitive Advantage; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Spain
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    Ghemawat, Pankaj, and Jose Luis Nueno. "ZARA: Fast Fashion." Harvard Business School Multimedia/Video Case 703-416, May 2003. (Revised May 2009.)
    • Teaching Interest

    Overview

    By: Leemore S. Dafny
    U.S. Healthcare Strategy

    The U.S. healthcare sector accounts for 17 percent of GDP, and encompasses a diverse set of industries with public, nonprofit, and for-profit buyers and sellers. There are significant concerns about high and rising spending, and... View Details
    Keywords: Healthcare; Health; Healthcare Reform; Life Sciences; Health Industry; United States
    • February 2022
    • Case

    Paul Polman

    By: Elizabeth A. Keenan, Youngme Moon and Susie Ma
    Over his 40-year career, Paul Polman had led some of the world’s largest consumer goods companies, making his biggest mark as CEO of Unilever—a multi-national corporation that produced everything from soap to soup. Polman was also well-regarded as a leader in corporate... View Details
    Keywords: Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Leadership; Corporate Accountability; Personal Development and Career; Corporate Social Responsibility and Impact; Ethics; Values and Beliefs; Social Issues; Philanthropy and Charitable Giving
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    Keenan, Elizabeth A., Youngme Moon, and Susie Ma. "Paul Polman." Harvard Business School Case 322-098, February 2022.
    • October 2002 (Revised February 2006)
    • Case

    Nissan Motor Co., Ltd., 2002

    By: Michael Y. Yoshino and Masako Egawa
    Carlos Ghosn, a former executive vice president of Renault, became the COO of Nissan Motor Co., a troubled auto company in Japan when Renault bought 38% of the company in 1999. This case deals with how Ghosn turned the company around. Examines in considerable detail... View Details
    Keywords: Acquisition; Transformation; Globalization; Leadership Development; Problems and Challenges; Auto Industry; Japan
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    Yoshino, Michael Y., and Masako Egawa. "Nissan Motor Co., Ltd., 2002." Harvard Business School Case 303-042, October 2002. (Revised February 2006.)
    • February 2007 (Revised March 2007)
    • Case

    Li Ning - Anything is Possible

    A leading sporting goods company in China competes aggressively against global brands Nike and Adidas, with marketing strategies adapted to geographic segments. In the main cities, where competition takes place at a very conceptual level, Li Ning has chosen to adopt a... View Details
    Keywords: Product Positioning; Competitive Strategy; Consumer Behavior; Global Strategy; City; Consumer Products Industry; Sports Industry; China
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    Wathieu, Luc R., Gao Wang, and Medha Samant. "Li Ning - Anything is Possible." Harvard Business School Case 507-024, February 2007. (Revised March 2007.)

      James E. Austin

      Dr. Austin holds the Eliot I. Snider and Family Professor of Business Administration, Emeritus at the Harvard Business School. Previously he held the John G. McLean Professorship and the Richard P. Chapman Professorship. He has been a member of the Harvard... View Details

      Keywords: agribusiness
      • 24 May 2010
      • News

      Raise Your Prices!

      • 02 Feb 2023
      • Research & Ideas

      Why We Still Need Twitter: How Social Media Holds Companies Accountable

      the need for reporting on corporate misconduct, acting as a watchdog to help keep companies accountable for their actions. It comes at a time of upheaval in social media, with View Details
      Keywords: by Kasandra Brabaw; Technology
      • 14 Dec 2021
      • News

      Red Light, Green Light

      • 21 Sep 2017
      • Cold Call Podcast

      State Street’s SHE: Investing in Women Leaders

      Keywords: Re: Vikram Gandhi; Financial Services
      • October 2009 (Revised July 2013)
      • Case

      Gilead Sciences, Inc.: Access Program

      By: V. Kasturi Rangan and Katharine Lee
      Gilead Sciences, the U.S. leader in HIV/AIDS medicines, with global sales of $5.4 billion in 2009, had undertaken several innovative actions to make its anti-viral products available to over 100 low- and middle-income countries. Having reached nearly 680,000 patients... View Details
      Keywords: Health Care and Treatment; Emerging Markets; Product; Sales; Competitive Strategy; Biotechnology Industry; Pharmaceutical Industry
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      Rangan, V. Kasturi, and Katharine Lee. "Gilead Sciences, Inc.: Access Program." Harvard Business School Case 510-029, October 2009. (Revised July 2013.)
      • Research Summary

      Overview

      My research is at the intersection of organizational strategy, global sustainability governance, and social change. It explores the diffusion of sustainability standards to non-traditional sectors (e.g. jewelry, cannabis, plastics, pets) and the relationship between... View Details
      Keywords: Sustainability Standards; Extractive Industries; Luxury; Gold; Institutional Change; Institutional Entrepreneurship; Hybrid Organizations; Governance; Policy; Consumer Behavior; Corporate Social Responsibility and Impact; Organizational Change and Adaptation; Pollution and Pollutants; Environmental Sustainability; Social Enterprise; Non-Governmental Organizations; Poverty; Diversification; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Africa; Latin America; Europe
      • 30 Aug 2017
      • News

      Trump Tax Plan May Free Up Corporate Dollars, but Then What?

      • February 2008 (Revised May 2009)
      • Case

      INSEAD

      By: Srikant M. Datar, David A. Garvin and Carin-Isabel Knoop
      In the spring of 2008, INSEAD offered a one-year MBA, PhD, executive MBA, and non-degree management education programs to nearly 900 MBA students, 64 PhD candidates, and over 8,500 executive education students. With two campuses, one in Europe and one in Asia, INSEAD... View Details
      Keywords: Curriculum and Courses; Geographic Location; Business Education; Globalization; Diversity; Cross-Cultural and Cross-Border Issues
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      Datar, Srikant M., David A. Garvin, and Carin-Isabel Knoop. "INSEAD." Harvard Business School Case 308-009, February 2008. (Revised May 2009.)
      • Video

      Dr. Silvia Gold

      Dr. Silvia Gold, President of the Mundo Sano Foundation and co-founder of Grupo Insud, explains how patent expiration is important for innovation, recounting that her company has always won against large Western pharmaceutical companies that have sought legal action... View Details
      • 2021
      • Working Paper

      Stock Investors' Returns Are Exaggerated

      By: Jesse M. Fried, Paul Ma and Charles C.Y. Wang
      The stock market generates less wealth than it appears. We show that total shareholder return (TSR), the standard measure of stock investor performance, substantially exaggerates returns earned by these investors in aggregate, and thus by most investors. The main... View Details
      Keywords: All-shareholder Returns; Capital Flows; Dividend Reinvestment; Equity Premium; Total Shareholder Returns; Stocks; Investment Return; Market Timing
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      Fried, Jesse M., Paul Ma, and Charles C.Y. Wang. "Stock Investors' Returns Are Exaggerated." Harvard Business School Working Paper, No. 22-036, November 2021.
      • 12 Nov 2014
      • News

      Bank Regulators Making Up for Crisis Failures

      • 08 Dec 2023
      • Video

      MENARC: Research & More

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