Publications

November 1989 (Revised March 1992)
Background Note

Concept Testing

By: Robert J. Dolan

Describes concept testing products. Presents guidelines for effective design, execution, and interpretation of test procedures. Discusses limitations of these techniques and sets out the situations for which they are appropriate. View Details

Keywords: Marketing; Mathematical Methods; Forecasting and Prediction

2000
Chapter

Is Management Consulting the Right Career—For You?

By: James Waldroop and Timothy Butler

Keywords: Personal Development and Career; Decision Making; Management Systems; Consulting Industry

15 Feb 2022
News

How to Make Venture Capital Accessible for Black Founders: An Entrepreneur’s Dilemma

01 Sep 2018
News

From Das’s Desk

HBS, your professional status, your relative age, where you are in your personal life, and your aspirations generally. Looking at our alumni population using this framework will inform some early decisions on new programs to pilot, such... View Details

Keywords: Das Narayandas

October 1992 (Revised November 1997)
Case

ImmuLogic Pharmaceutical Corporation (A): March 1991

By: Josh Lerner

ImmuLogic Pharmaceutical Corp., a development-stage biotechnology company, is considering making an initial offering of common stock. The diverse perspectives of the entrepreneur, venture capitalist, investment banker, and institutional investor are explored. Problems... View Details

Keywords: Decisions; Entrepreneurship; Venture Capital; Banks and Banking; Initial Public Offering; Going Public; Perspective; Valuation; Biotechnology Industry; Pharmaceutical Industry

July 2012 (Revised August 2012)
Case

Global Knowledge Management at Danone (A) (Abridged)

By: Amy C. Edmondson and David Lane

This case explores French consumer goods company Danone's novel approach to knowledge management. In 2007, Human Resource Chief (Executive Vice President) Franck Mougin assesses the company's knowledge-sharing tools and considers his options going forward. Through... View Details

Keywords: Decision Choices and Conditions; Employee Relationship Management; Knowledge Management; Knowledge Sharing; Social and Collaborative Networks; Expansion; Consumer Products Industry; France

April 2011 (Revised April 2011)
Supplement

Fleet Oil Company: An Exercise

The exercise, which adapts a famous experiment by experimental psychologist Thomas Gilovich, is designed to show both the ubiquity of analogy or associative thinking more generally and its potential perils. Students are presented with a scenario in which an oil company... View Details

Keywords: Business Headquarters; Crime and Corruption; Decisions; Non-Renewable Energy; Cost; Production; Performance Productivity; Research and Development; Energy Industry; Atlanta; Houston

December 2008
Article

Behavioral Frontiers in Choice Modeling

We review the discussion at a workshop whose goal was to achieve a better integration among behavioral, economic, and statistical approaches to choice modeling. The workshop explored how current approaches to the specification, estimation, and application of choice... View Details

Keywords: Mathematical Methods; Integration; Goals and Objectives; Decision Choices and Conditions; Problems and Challenges; Business Processes; Customers; Behavior; Economics

01 Mar 2011
News

Faculty Research Online

Seven Strategy Questions: A Simple Approach for Better Execution In his new book, Seven Strategy Questions, Charles M. Williams Professor of Business Administration Robert Simons explains how managers can identify holes in their planning processes and make smart... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

Profile

Mark Gundersen

for decisive actions that were initially unsuccessful. But she told us if she hadn't made the initial mistakes, she would never have discovered the things that led to the company's turnaround. It's a lesson I'll never forget."... View Details

June 2012 (Revised March 2014)
Case

Best Buy in Crisis

By: John R. Wells and Galen Danskin

In June 2012, Best Buy was in crisis. In 1996, Best Buy overtook Circuit City as the world's leader in consumer electronics retailing; however, 18 years later, Best Buy now found this position threatened. With $51 billion in revenues, it was still the biggest CE... View Details

Keywords: Change Management; Decision Choices and Conditions; Forecasting and Prediction; Competitive Strategy; Ethics; Management Teams; Consumer Products Industry; Electronics Industry; Retail Industry

2010
Working Paper

Conveniently Upset: Avoiding Altruism by Distorting Beliefs about Others

By: Rafael Di Tella and Ricardo Perez-Truglia

In this paper we present the results from a "corruption game" (a dictator game modified so that the second player can accept a side payment that reduces the overall size of the pie). Dictators (silently) treated to have the possibility of taking a larger proportion of... View Details

Keywords: Decision Choices and Conditions; Judgments; Fairness; Values and Beliefs; Game Theory; Personal Characteristics

May 2021 (Revised September 2021)
Case

CPE and SUS Environmental: You've Got to Know When to Hold 'Em

By: Josh Lerner and Franko Jira

In July 2016, Di Yang and Grace Guo of the leading Chinese private equity group CPE faced a dilemma—a happy dilemma, but a challenge nonetheless. CPE’s investment in the waste-to-energy firm SUS Environment had proved to be exceedingly successful. This success had... View Details

Keywords: Decision Choices and Conditions; Private Equity; Financial Liquidity; Investment Return; Growth and Development

August 2011 (Revised November 2015)
Case

CFW Clinics in Kenya: To Profit or Not for Profit

By: V. Kasturi Rangan and Katharine Lee

Ten years after having launched a chain of non-profit health clinics, its founder is now debating the merits of scaling the operation by converting to a for-profit enterprise. View Details

Keywords: Decision Choices and Conditions; Business Model; Social Enterprise; Nonprofit Organizations; Transformation; For-Profit Firms; Health Industry; Kenya

January 27, 2010
Article

Leadership with a Small 'l'

By: Richard Bohmer

What exactly do we mean by leadership in health care? Does it mean to take formal positions in senior leadership teams in hospitals, trusts, health boards, ministries of health, and professional societies-what might be termed leadership with a big "L?" Or does it mean... View Details

Keywords: Decision Choices and Conditions; Leadership; Service Delivery; Service Operations; Organizational Culture; Outcome or Result; Performance Effectiveness; Health Industry

2009
Working Paper

From Strategy to Business Models and to Tactics

By: Ramon Casadesus-Masanell and Joan Enric Ricart

The notion of business model has been used by strategy scholars to refer to "the logic of the firm, the way it operates and how it creates value for its stakeholders." On the surface, this notion appears to be similar to that of strategy. We present a conceptual... View Details

Keywords: Business Model; Decision Choices and Conditions; Framework; Competitive Strategy; Competitive Advantage; Value Creation

June 1999 (Revised May 2000)
Case

EndoSonics

EndoSonics is a manufacturer of a sophisticated medical device--a catheter that can take ultrasonic images within the blood vessels of the heart. The company deals with a series of challenges that relate to implementing a difficult technology in the face of a complex... View Details

Keywords: Information Technology; Distribution; Decision Choices and Conditions; Corporate Strategy; Entrepreneurship; Health Care and Treatment; Problems and Challenges; Manufacturing Industry; Medical Devices and Supplies Industry