Publications

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05 Dec 2013
What Do You Think?

Is Walmart Defying Economic Gravity?

turnover among the largest business firms, characterized in the United States by the fact that only one company, General Electric, has survived in the Dow Jones Industrials index since its beginning. We are reminded of the matter as... View Details

Keywords: by James Heskett; Retail

March 1982 (Revised April 1982)
Case

Hertz Corp.: Guaranteed Pricing

The Hertz Corp., a $1.3 billion subsidiary of RCA, has instituted a "no mileage charge, ever" price program in response to competitive pressures. Pro forma revenue and profit projections, however, show the firm to be even further away from its corporate plan than... View Details

Keywords: Competition; Corporate Strategy; Product Marketing; Transportation Industry; Transportation Industry

Find at Harvard

September 2004 (Revised January 2005)
Case

IBM: Ordering Midrange Computers in Europe

IBM Europe is trying to expand business-to-business (B2B) efforts with its large distributors of midrange systems. These efforts aim to automate many transactions and business processes, removing the need for human involvement. IBM has completed an initial project with... View Details

Keywords: Customer Relationship Management; Information Technology; Information Infrastructure; Marketing Channels; Distribution Channels; Information Technology Industry; Information Technology Industry; Germany; United States

01 Sep 2005
News

WATER Ltd.

In an age of global scarcity, water has become a valuable commodity in both the industrialized and developing worlds. With governments and communities increasingly unable to manage the complexities and expense of water treatment and... View Details

Keywords: Garry Emmons; Waste Management and Remediation Services; Corporate Services; Business Schools & Computer & Management Training; Educational Services

March 2009
Teaching Note

Motilal Oswal Financial Services Ltd.: An IPO in India (TN)

By: G. Felda Hardymon, Josh Lerner and Ann Leamon

Teaching Note for [807095]. View Details

Keywords: Private Equity; Initial Public Offering; Revenue; Valuation; Going Public; Emerging Markets; Investment; Financial Services Industry; India

June 1987 (Revised July 2004)
Case

Textile Corporation Building, The

By: William J. Poorvu

Describes the potential acquisition of a downtown office building in Boston through a sealed bid auction. The prospective buyer analyzes in detail all elements of the income and expense statements, calculates the effect of all improvements, and imputes a purchase price... View Details

Keywords: Mergers and Acquisitions; Property; Bids and Bidding; Auctions; Price; Asset Pricing; Real Estate Industry; Boston

2012
Article

Antitrust Scrutiny of Google

By: Benjamin Edelman

I evaluate antitrust claims against Google and propose possible remedies. While Google's specific tactics are often novel, I show connections to practices deemed unlawful over a period of decades, and I identify remedies well grounded in antitrust precedent. View Details

Keywords: Competition; Antitrust; Google; Search; Non-price Terms; Digital Marketing; Lawsuits and Litigation; Advertising Industry; Advertising Industry

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September 2000 (Revised November 2000)
Case

GetConnected.com

By: Rajiv Lal, Nilanjana R. Pal and Jodi L. Prins

Describes the situation faced by GCI.com in April 2000, soon after raising $12 million for their new venture. After hiring an advertising agency, management needs to decide on the nature of the advertising campaign to target the right set of customers with the right... View Details

Keywords: Advertising Campaigns; Business Startups; Business or Company Management; Marketing Strategy; Market Entry and Exit; Corporate Strategy; Web Services Industry

19 Apr 2017
Blog Post

7 Ways MBA Students Use Baker Library

number of these questions (in addition to those related to course work or independent projects) that focus on career research – helping students create target lists, and learning more about industries or the companies they’re interviewing... View Details

Web

Student Clubs | MBA

Family Business Club Finance Club FinTech Club First Generation Students Club Food and Agriculture Club Football/Soccer Club Formula One Club French-Speaking Club Future of Mobility Future of Work Club G Gaming and Game Industry Club... View Details

01 Dec 2007
News

Faculty Books

Perspectives on Risk and Regulation: The FDA at 100 edited by Arthur Daemmrich and Joanna Radin (Chemical Heritage Foundation) In a period of rapid scientific and market changes, success in regulating food products, prescription drugs,... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

01 Mar 2005
News

Ideas: Books

plantations to local growers, transforming itself into a marketing company. The firm’s shareholders opted for lower risks but also lower profits. Multinationals and Global Capitalism by Geoffrey Jones (Oxford University Press) Professor... View Details

Keywords: Publishing Industries (except Internet); Publishing Industries (except Internet)

January 1993 (Revised April 1993)
Case

Chadwick, Inc.: The Balanced Scorecard

By: Robert S. Kaplan

The pharmaceutical division of a diversified company has been asked to develop a Balanced Scorecard. Research and development projects take about ten years to bring a new product to the marketplace and the division depends on good relations and active feedback from its... View Details

Keywords: Balanced Scorecard; Performance Evaluation; Customer Relationship Management; Goals and Objectives; Customer Satisfaction; Research and Development; Marketplace Matching; Financial Condition; Product Launch; Pharmaceutical Industry

04 Sep 2019
News

Alumni and Faculty Books for September 2019

high-stakes decision about whether and where to get an education. Choosing College strips away the noise to help you understand why you’re going to school. What's driving you? What are you trying to accomplish? Once you know why, the book will help you make better... View Details

Web

Polaroid Films - Edwin H. Land & Polaroid | Harvard Business School

Instant Photography Research and Development, Project Code SX-70 Introducing One-Step Photography TAKING THE PRODUCT TO MARKET Impact of the New Medium Medium of Artistic Expression A NOBLE PROTOTYPE OF View Details

February–March 2000
Article

Market-Driven Health Care: Winners and Losers

By: Regina E. Herzlinger

Keywords: Health; Markets; Health Industry

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18 Sep 2000
Research & Ideas

Big Deals: Financing Large-Scale Investments

good projects and good returns. Esty's interest in project finance evolved out of his doctoral thesis on risk-taking in the savings and loan (S&L) industry during the 1980s. "I have been intrigued with high leverage and its... View Details

Keywords: by Julia Hanna

November 1985 (Revised July 1989)
Supplement

Signode Industries, Inc. (C)

Continues the discussion of the price-flex policy described in the (A) case and the (B) case. View Details

Keywords: Marketing Strategy; Price; Policy; Steel Industry

November 1985 (Revised July 1989)
Supplement

Signode Industries, Inc. (B)

Describes whether the company adopts the price-flex policy discussed in the (A) case. Price increase in steel strapping raw materials is rescinded by steel industry. View Details

Keywords: Marketing Strategy; Price; Policy; Steel Industry