Publications

August 1991 (Revised March 1993)
Case

Tambrands, Inc.: The Femtech Soviet Joint Venture (B)

By: Willis M. Emmons III

Keywords: Joint Ventures; Corporate Strategy; Soviet Union

01 Jun 2009
News

Alumni Books

mistakes. Managing Health Care Business Strategy by George B. Moseley III (MBA ’65) (Jones & Bartlett) This textbook examines strategic planning and management in the special environment of health-care... View Details

Keywords: Publishing Industries (except Internet); Information

Profile

Fola Folowosele

Why was earning your MBA at HBS important to you? At Mesoamerica Energy, the wind energy company I worked at prior to business school, I held a cross functional role that straddled engineering and business... View Details

Keywords: Consulting; Consumer Products

08 Feb 2022
News

What’s Next for Nigerian Production Studio EbonyLife Media?

10 Jun 2014
News

In Defense of Routine Innovation

Keywords: innovation

February 2004 (Revised April 2007)
Case

Random House

By: Bharat N. Anand, Kyle F. Barnett and Elizabeth Lea Carpenter

On June 12, 2003, the proposed merger of Random House and Time Warner Book Group was called off by the CEO of Random House's parent company, Bertelsmann. The announcement was welcomed by several critics who had questioned the logic of further consolidation in the book... View Details

Keywords: Mergers and Acquisitions; Business Conglomerates; Information Publishing; Problems and Challenges; Relationships; Business Strategy; Commercialization; Competition; Vertical Integration; Internet; Media and Broadcasting Industry; Publishing Industry

01 Aug 2002
News

For Alumni Only: Breakthrough Insights Program Debuts

community are no exception. To give alumni the chance to sample the latest faculty thinking on some of the most pressing business issues of the day, last May the School launched Breakthrough Insights, a new Executive Education program... View Details

Keywords: Laura Singleton

March 1996 (Revised August 2000)
Case

Wildfire Communications, Inc. (A)

By: Jeffrey F. Rayport and Mary Connor

Founder and CEO Bill Warner is faced with critical decisions regarding the product lines, target markets, and technology platforms that his start-up, Wildfire Communications, Inc., will pursue. In addition to the question of strategic focus across these lines of... View Details

Keywords: Technology; Resource Allocation; Organizational Culture; Business Startups; Business Strategy; Communications Industry; Technology Industry

September 1994
Case

Otis Elevator Company: China Joint Venture (D)

By: Michael Y. Yoshino

Describes a set of challenges facing Otis Elevator's joint venture in China as it seeks to expand to other regions of the country. A rewritten version of an earlier case. View Details

Keywords: Joint Ventures; Expansion; Growth and Development Strategy; Business Strategy; Globalization; Construction Industry; Manufacturing Industry; China

September 2000 (Revised November 2000)
Case

GetConnected.com

By: Rajiv Lal, Nilanjana R. Pal and Jodi L. Prins

Describes the situation faced by GCI.com in April 2000, soon after raising $12 million for their new venture. After hiring an advertising agency, management needs to decide on the nature of the advertising campaign to target the right set of customers with the right... View Details

Keywords: Advertising Campaigns; Business Startups; Business or Company Management; Marketing Strategy; Market Entry and Exit; Corporate Strategy; Web Services Industry

November 1984 (Revised March 1985)
Case

Restructuring European Petrochemicals: British Petroleum, P.L.C.

By: Francis Aguilar, Joseph L. Bower and Benjamin Gomes-Casseres

Keywords: Restructuring; Corporate Strategy; Energy Industry; Chemical Industry; Europe

November 1984 (Revised March 1985)
Case

Restructuring European Petrochemicals: Hoechst A.G.

By: Francis Aguilar, Joseph L. Bower and Benjamin Gomes-Casseres

Keywords: Restructuring; Corporate Strategy; Energy Industry; Chemical Industry; Europe

November 1984 (Revised March 1985)
Case

Restructuring European Petrochemicals: BASF A.G.

By: Francis Aguilar, Joseph L. Bower and Benjamin Gomes-Casseres

Keywords: Restructuring; Corporate Strategy; Energy Industry; Chemical Industry; Europe

May 2021 (Revised February 2025)
Teaching Note

Zara: An Integrated Store and Online Model (A) and (B)

By: Antonio Moreno and Anibha Singh

Teaching Note for HBS Case Nos. 620-073 and 620-074. View Details

Keywords: Stores; Integration; Operations; Business Model; Strategy; E-commerce; Retail Industry; Fashion Industry; Europe

November 2010 (Revised August 2013)
Case

Chrysler Fiat 2009

By: J. Bruce Harreld, Paul W. Marshall and David Lane

In spring 2009, Chrysler entered a prepackaged bankruptcy and exited 40 days later in a deal with Fiat, the U.S. Treasury, and the UAW that kept the automaker alive. Looking forward, what was necessary for Chrysler to move beyond the life support it had received? What... View Details

Keywords: Restructuring; Leadership Development; Alliances; Business Strategy; Growth and Development Strategy; Business Growth and Maturation; Financial Condition; Auto Industry

October 2000
Case

Sumisho Metalex: Implementing Strategic Change

By: Srikant M. Datar and Ratna G. Sarkar

Keywords: Leading Change; Business Strategy; Change Management