Positioning - Publications - Faculty & Research

28 Apr 2009
First Look

First Look: April 28, 2009

Chile's largest wine producer faces a price versus value positioning problem. Its highest quality wines are not priced competitively at retail because "Made in Chile" connotes great value and low price. Purchase this case:... View Details

Keywords: Martha Lagace

10 Jul 2018
First Look

New Research and Ideas, July 10, 2018

different pricing components on purchase likelihood, we find that list prices have a strong influence on purchase outcomes, with a $1 increase in the list price having the same positive effect on purchase likelihood on average as a $0.77... View Details

Keywords: Dina Gerdeman

22 Aug 2011
Research & Ideas

Getting to Eureka!: How Companies Can Promote Creativity

wins were more frequently associated with the positive emotions and intrinsic motivation that in turn generated the creativity needed to develop innovative approaches to problems. That doesn't mean that managers don't have some control... View Details

Keywords: by Michael Blanding

07 Dec 2010
First Look

First Look: Dec. 7

most affected by proxy access, as measured by institutional ownership, lost value on that day. The value drop was 55 basis points for a 10 percentage point change in activist institution ownership. These results suggest that financial markets placed a View Details

Keywords: Sean Silverthorne

29 Sep 2009
First Look

First Look: September 29

retention rates over one-, two-, and three-year horizons. The documented relationship between the use of online banking and customer retention remains positive even after controlling for self-selection into the online channel. We also... View Details

Keywords: Martha Lagace

13 Sep 2019
News

Hollywood Ending

space. Similarly, Greg Gioia (MBA 2015) left Goldman Sachs for the chance to get close to the magic that Whitman and Katzenberg might make. He believes that Quibi, where he heads financial planning and analysis, may be one of the few companies in a View Details

Keywords: Jen McFarland Flint; photo by Christina Gandolfo

01 Apr 1997
News

Facing the Music

television divisions. "I'm responsible for nearly $2 billion in revenues," he says. Previously, Zelnick held prominent positions in the movie industry, including a stint as president of Twentieth Century Fox. He decided to try running a... View Details

Keywords: Marguerite Rigoglioso

April 2021
Teaching Note

Drinkworks: Home Bar by Keurig

By: Sunil Gupta and Jonathan Levav

Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch... View Details

Citation

Purchase

01 Feb 1997
News

Doing It Your Way

Americans and Africans, as well as introducing state-of-the-art technology and skills we hope will have a positive impact on the continent's economy." —N.O.P. « Back Unparalleled Parametric Combine the unabashedly aggressive management... View Details

Keywords: Marguerite Rigoglioso (profiles by Linda Goodspeed, Elaine Gottlieb, Nancy O. Perry, and Judith A. Ross)

01 Mar 2006
News

The Little Ice-Cream Company That Could

Rogers In a self-indulgent moment in his late 20s, Gary Rogers (MBA ’68) bought a Porsche, a flashy status symbol befitting his standing at the time as a well-paid McKinsey consultant. It turned out to be the single most important purchase of his life. Five years... View Details

Keywords: Roger Thompson; Food Manufacturing; Manufacturing

17 Nov 2020
In Practice

How Retailers Can Thrive in a Shopping Season Like No Other

stay-at-home orders will likely make brick-and-mortar stores and shopping malls less appealing to consumers, and will likely fuel online shopping. On a more positive side, consumers are likely to continue to indulge in little luxuries... View Details

Keywords: by Danielle Kost; Retail

04 Oct 2016
First Look

October 4, 2016

powerful in explaining quarterly sales growth, revenue surprises, and earnings surprises, generating average excess returns at announcement of 3.4%. However, surprisingly, our post-quarter measure is related negatively to announcement returns and View Details

16 Dec 2011
Research & Ideas

Reintroducing Intellectual Ambition to the Study of Business History

Japan, and have gained the cooperation of their states when looking for large contracts abroad. Business historians need to add their voices to the debate that is on everyone's minds: is globalization a positive or a negative force?... View Details

Keywords: by Geoffrey Jones & Walter Friedman

01 Jun 2013
News

Can Business Smarts Save the Charter School Revolution?

which was expanding its model there. At KIPP—another network singled out by the 2013 Stanford study for positive learning gains—that meant recruiting strong management talent, building evaluation protocols for teachers and administrators,... View Details

Keywords: David McKay Wilson; charter schools; Elementary and Secondary Schools; Educational Services

05 Oct 2021
Blog Post

First-Gen Voices: Eric Westphal on Tapping into the Global Alumni Network & Making a Difference across Borders

had been following their business for a while and knew they were brilliant. I also liked the idea of working in healthcare, particularly a business focused on primary care, during COVID-19,” he shared. Working with this organization was also an ideal fit because... View Details

14 Dec 2011
Research & Ideas

The New Measures for Improving Nonprofit Performance

support) to build up their theories of change and their organizational capacities. That, I think, is a positive development. But it's coming at a time when need is even greater and resources are diminishing. It's really a double-edged... View Details

Keywords: by Julia Hanna

01 Jun 2018
News

The Long Run

walking billboard. I’m serious. And it’s in a positive way.” The students are quiet. Lunch forgotten, Langford is motoring through with the same quiet intensity he showed at the SARA meeting that morning. Like so many people devoted to... View Details

Keywords: Julia Hanna; photographed by Melissa Golden

02 Feb 2004
Research & Ideas

Where Does Apple Go From Here?

to shrink, with iPod and iTunes driving their current revenue growth. Q: What do you think of Apple's mall store retail strategy? A: I think of their retail strategy as part of their brand advertising. I guess I would say two things about it. One, it has had a View Details

Keywords: by Sean Silverthorne

12 Dec 2019
Research & Ideas

How to Turn Down the Boil on Group Conflict

some room for compromise and mutual understanding between the parties, if they can just start talking to each other. “When you’re not talking about hot-button issues, you shouldn’t be afraid to broach the topic with people who have a different View Details