Publications

December 2014 (Revised August 2015)
Case

Improving Melanoma Screening: MELA Sciences

By: Regina E. Herzlinger, Kevin Schulman and Frédéric Dijols

MELA is a start-up medical device company looking to develop a novel technology to help physicians diagnose a deadly skin cancer, melanoma. The case reviews the FDA medical device development process, the development path pursued by MELA, and the regulatory and... View Details

Keywords: Healthcare Industry; Health Care; Health; Health Care and Treatment; Health Testing and Trials; Health Industry; United States

March 2002
Background Note

Incentive Strategy Within Organizations

By: Brian J. Hall

This case serves as a supplement to any course on incentive design and implementation. The analysis first locates incentive strategy within the larger structure of organizations and markets and then helps to define the central components and difficulties of incentive... View Details

Keywords: Motivation and Incentives; Compensation and Benefits; Performance Evaluation; Strategy; Situation or Environment; Problems and Challenges

March 1992 (Revised March 1995)
Case

Kevin Simpson

By: Linda A. Hill

Follows Kevin Simpson, a second-year Harvard Business School 1990 student, through his job search to his final decision between two very attractive but different job offers: a job as an international marketing manager at Eli Lilly and Co., a leading multinational... View Details

Keywords: Job Offer; Race; Job Search; Decision Choices and Conditions; Decision Making

09 Jul 2015
News

Shoppers with reusable bags buy more junk food

22 Sep 2014
News

Jack Ma on Alibaba, Entrepreneurs and the Role of Handstands

29 Apr 2021
News

‘the Whole Milton Friedman Thing Is Dead’

winter 2005
Article

Financing Auction Bids

By: Matthew Rhodes-Kropf and S. Viswanathan

In many auctions, bidders do not have enough cash to pay their bid. If bidders have asymmetric cash positions and independent private values then auctions will be inefficient. However, what happens if bidders have access to financial markets? We characterize efficient... View Details

Keywords: Financing and Loans; Auctions; Bids and Bidding; Financial Markets; Valuation; Cash; Capital Markets; Profit; Competition

Find at Harvard

October 2016
Case

The Quiet Ascension of LA Fitness

By: John R. Wells and Gabriel Ellsworth

In 2016, LA Fitness was the largest chain of non-franchised fitness clubs in North America, operating 676 clubs, serving 4.9 million members, and generating revenues of over $1.9 billion. Founded by Chinyol Yi, Louis Welch, and Paul Norris in 1984, the privately held... View Details

Keywords: LA Fitness; Health Clubs; Fitness; Gyms; Chain; Exercise; Personal Training; Retention; Bally Total Fitness; 24 Hour Fitness; Planet Fitness; Buildings and Facilities; Acquisition; Business Growth and Maturation; Business Model; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Demographics; Age; Gender; Income; Residency; Borrowing and Debt; Capital; Capital Structure; Cash; Cash Flow; Cost; Private Equity; Financial Condition; Financial Liquidity; Financing and Loans; Investment Return; Price; Profit; Revenue; Geographic Location; Geographic Scope; Multinational Firms and Management; Business History; Employees; Recruitment; Selection and Staffing; Human Capital; Contracts; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Market Entry and Exit; Operations; Service Operations; Leasing; Private Ownership; Problems and Challenges; Sales; Salesforce Management; Situation or Environment; Opportunities; Sports; Strategy; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Segmentation; Information Technology; Mobile Technology; Technology Platform; Health Industry; United States; California; Los Angeles

22 Feb 2010
Op-Ed

Tragedy at Toyota: How Not to Lead in Crisis

leader with a strong, cohesive plan. Mr. Toyoda is anything but. His uninspired words of optimism from Davos only unnerved customers and U.S. regulators. Meanwhile, Ford and GM are working hard to regain the market share they lost at... View Details

Keywords: by William George; Auto

04 May 2023
News

Class of 2024 Embarks on Global Immersion

This year marks the return of international travel for the MBA Program’s FIELD Global Immersion (FGI) course, an experiential learning opportunity that gives first-year students in the Required Curriculum hands-on exposure to how business is conducted in View Details

01 Mar 2024
News

Counter Intelligence

markets and expands into new ones, Pret has announced that it’s on track to double in size by the end of 2026. “We’ve come through the crisis,” Christou says. “We have a product that is very well-tailored, I think, for the consumers of... View Details

Keywords: Amy Crawford

Web

Seminars & Conferences - Faculty & Research

Marketing Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students More Local Events Local Community Events Harvard Wyss institute- upcoming events Berkman Center for Internet and Society- upcoming events... View Details

Web

FAQ - Alumni

donorsecuritygifts@harvard.edu . To ensure proper processing of your gift, complete this online form to notify us of your stock transfer. Donors may take a charitable income tax deduction for its mean fair market value on the date of the... View Details

November 2003 (Revised March 2006)
Case

Dow Chemical's Bid for the Privatization of PBB in Argentina

By: Mihir A. Desai and Alexandra de Royere

What price should Dow Chemical bid for PBB, a petrochemical complex that is being privatized by the Argentine government? To answer this question, students are forced to consider the role of country risk, the underlying currency exposure of the business, and how to... View Details

Keywords: Bids and Bidding; Privatization; Credit Derivatives and Swaps; Cash Flow; Emerging Markets; Valuation; Business and Government Relations; Multinational Firms and Management; Risk and Uncertainty; Energy Industry; Argentina

June 2020
Teaching Note

Brand Storytelling at Shinola

By: Jill Avery, Giana M. Eckhardt and Michael Beverland

Detroit, Michigan, aka “The Motor City,” is known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music. It is... View Details

Keywords: Brand Storytelling; Brand Management; Brand Management Of Places; Luxury Brand; Marketing; Brands and Branding; Marketing Communications; Advertising; Luxury; Marketing Strategy; Consumer Products Industry; United States

20 Aug 2014
Research & Ideas

Why the ALS Ice Bucket Challenge is a Social Media Blockbuster

next to his became social currency across Canada. It's easy to write off these fads as simple stunts of digital narcissism, but they matter to marketing because they carry incidental meaning. It was not lost on Ford's reelection team that... View Details

Keywords: by John Deighton

October 1988 (Revised May 1990)
Case

Ford Motor Co.: The Product Warranty Program (A)

Raises powerful issues concerning product warranty policy as a strategic marketing variable. Also raises several exciting issues concerning the role of product policy in competitive battles, product line issues, interfunctional coordination issues, and some ethical... View Details

Keywords: Competition; Marketing Strategy; Insurance; Product; Policy; Manufacturing Industry; Auto Industry; United States

Web

About - Behavioral Finance & Financial Stability

Harvard Business School and launched in July 2016, supports research collaborations between faculty and students across Harvard to understand, predict, and prevent financial instability. The BFFS project occasionally invites globally renowned scholars, policymakers,... View Details

November 2012 (Revised July 2014)
Supplement

Andrew Sullivan and Faraway Ltd (B): Sam Cartwright of Mothercare

By: Frank V. Cespedes and Alex Godden

The "Andrew Sullivan and Faraway Ltd" case series focuses on entrepreneurial selling, and is based on an older case study, "Deaver Brown and Cross River Inc." (9-394-042). It concerns two entrepreneurs, Andrew Sullivan and Hope Abasi, who have designed an innovative... View Details

Keywords: Entrepreneurship; Sales; Marketing; Management; Consumer Products Industry; United Kingdom