Business To Business Marketing - Publications - Faculty & Research

15 Apr 2014
Research & Ideas

Calderón: Economic Arguments Needed to Fight Climate Change

What do Chinese coal plants and the American legislative branch have in common? They are both major adversaries in the fight against climate change, according to former President of Mexico Felipe Calderón. "The most serious problem is in the United States... View Details

Keywords: by Carmen Nobel; Manufacturing

November 2016 (Revised February 2017)
Case

BrightStar Care: The Evolution of a Leadership Team

By: Boris Groysberg, Colleen Ammerman and John D. Vaughan

BrightStar Care was a rapidly growing franchise of home health care agencies. Founded by husband and wife team JD and Shelly Sun as a single agency near Chicago in 2002, BrightStar had opened nearly 300 franchises across the United States by 2016, generating over $300... View Details

Keywords: Health Care Services; Entrepreneurs; Board Of Directors; Boards Of Directors; Health Care Industry; Growth Strategy; Organizational Change; Brand Positioning; Entrepreneurial Organizations; Entrepreneurial Management; Franchising; Family-owned Business; Home Health Care; Managing Growth; Management Styles; Organizational Development; Talent Management; Women Executives; Women And Leadership; Business Startups; Family Business; Small Business; Talent and Talent Management; Governing and Advisory Boards; Health Care and Treatment; Human Capital; Leadership Development; Leadership Style; Business or Company Management; Growth and Development Strategy; Management Analysis, Tools, and Techniques; Management Skills; Management Style; Management Succession; Management Systems; Management Teams; Brands and Branding; Marketing Strategy; Strategy

Citation

Educators

Purchase

03 Jul 2020
News

Raj Choudhury Sees a Future Where You Don’t Have to Move Your Family for a Job

20 Jan 2016
Research & Ideas

Maybe Uber isn't God's Gift to Mankind

up,” says Benjamin G. Edelman, an associate professor in the Negotiation, Organizations & Markets unit at Harvard Business School whose research focuses on consumer protection related View Details

Keywords: by Carmen Nobel; Transportation; Insurance

05 Dec 2016
Blog Post

5 Pieces of Advice for Applying to HBS

There’s no doubt that applying to business school can be a stressful undertaking. Researching MBA programs, taking the GMAT, writing essays, chasing after recommenders (often while also trying View Details

06 Oct 2020
Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

Protect and Pivot Boris Groysberg, Richard P. Chapman Professor of Business Administration. MARKETING Tip: Tailor your brand stories to the new reality. Which types of brand... View Details

Keywords: by Sean Silverthorne

24 Apr 2014
News

One by one, connecting veterans to opportunities

in their careers. “Being at a business school, you’re perceived as a leader,” says Faw. “It’s important to apply our skills beyond personal accomplishments. It’s too easy to... View Details

11 May 2016
Research & Ideas

Fix This! Why is it so Painful to Buy a New Car?

Harvard Business School have as much pain shopping for a new car as the rest of us. For Jill Avery, a senior lecturer in the Marketing Unit, one experience included being ignored by a salesman, who turned... View Details

Keywords: by Sean Silverthorne; Auto

24 Apr 2014
News

A lifelong mission to save the oceans

a big toe in the water because the river was, at that time, a chemical and organic cesspool,” he remembers. Today, Merkl is helping to shift environmental thinking with initiatives that balance conservation with View Details

14 Sep 2016
Research & Ideas

Web Surfers Have a Schedule and Stick to It

Harvard Business School; and Jeffrey Prince, Indiana University. The study notes, for example: We devote a more or less fixed amount of time online each week. We don’t allocate more time when something new comes along; instead, we shift... View Details

Keywords: by Julia Hanna; Retail; Web Services

29 Apr 2002
Research & Ideas

Star Power! How to Win in Professional Services

choices. Suppose the issue is a decision to promote a successful young person to lead a significant business unit. A corporate CEO will typically solicit input from others,... View Details

Keywords: by Jay W. Lorsch & Thomas J. Tierney

16 Feb 2010
News

CIT Taps Thain to Run 102-Year-Old Lender

Keywords: Securities, Commodities, and Other Financial Investments; Finance; Government

05 May 2021
News

A CEO’s Evolution from Hard Charger to ‘Somebody Who Believes in Human Magic’

01 Mar 2008
News

Community Partners Program Honored for Service to Nonprofits

The HBS clubs' Community Partners program, which provides free consulting services to nonprofits, has received the Volunteer Service Award from the President’s Council on Service and Civic Participation. Several clubs have strong... View Details

Keywords: Business Schools & Computer & Management Training; Business Schools & Computer & Management Training

26 Apr 2021
News

A High-Profile Gender Discrimination Case Pushed VC Firms to Hire More Women. It’s Hardly Helped Female Entrepreneurs.

01 Dec 2002
News

Alumni Honorees Urge Students to Emphasize Ethics

indispensable to successful leadership — incorporating ethical values into business decision-making. And to provide students with more opportunities View Details

01 Jul 2002
Research & Ideas

What it Takes to Lead Through Turmoil

When managers need help leading through turbulent times, Harvard Business School professor Rosabeth Moss Kanter suggests taking wisdom from the sayings of that expert on confusion, Yogi Berra. "When you come View Details